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Is the Hybrid Model the New Reality for Tech Events?

Offleash

After 18 months of canceled events and conferences due to COVID, I recently had the opportunity to dip my toe (or paw, rather) back into live events at TigerGraph’s Graph + AI Summit. Several of the event’s speakers presented their talks virtually due to challenges around international travel and COVID testing regulations.

Travel 52
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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Anyone working in culture, entertainment, sports, and travel made cuts. Print and events have ceded to digital. The pandemic has also reset how we think about many of the operational areas of business including offices, travel, and technology. When the economy does turn, it will be quick, as sectors reopen.

Agency 171
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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed. Yes, people still read print publications, especially in niche media.

Consumer 109
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Tis the Season for Client Gifts

Solo PR Pro

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. You can do this through local print shops and it is affordable and a wonderful gift.

Local 96
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. Many restaurants have followed this opportunity.

Tourism 118
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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The COVID-19 crisis is hastening the digitisation of news from print to internet services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102
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Tips for Getting your Tech News Covered in China

Flack's Revenge

Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. What about for press events? Perhaps 90% of the online media who attend will cover the event, and most likely, they will publish whatever you give them.