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Agency year ahead: a time for start-ups and scaling

Stephen Waddington

Anyone working in culture, entertainment, sports, and travel made cuts. Print and events have ceded to digital. January is always a time for hiring in the creative industries but there’s a renewed energy this week. The dispersion of education, healthcare, shopping and work are four immediate opportunities.

Agency 171
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Tis the Season for Client Gifts

Solo PR Pro

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. You can do this through local print shops and it is affordable and a wonderful gift.

Local 96
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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals. Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The latter is a huge opportunity.

Tourism 118
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. And it’s not just public relations. Natural inclusion in trade publications.

Media 98
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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. Ever want to jazz up a presentation or an invite to a press event? The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. For your inner MacGyver!

Wireless 120
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The Art of Aging Gracefully: Lessons From an Over-50 Influencer with Adelina Winfield

PR for Anyone

Her expertise wasn’t limited to just mainstream labels; Adelina’s creative touch extended to vintage clothing and T-shirts, demonstrating her versatility and flair for style. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

Fashion 130
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Events and campaigns have shifted online but we’ve quickly learnt that it’s not possible to replicate physical campaigns or events in a digital space. Digital media is booming.

Crisis 151