ImPRessions - Crenshaw Communications

APRIL 10, 2017

Technically, United was within its rights to remove passengers; nearly every ticket we buy contains small print about the risk of being bumped. This is an upsetting event to all of us here at United. It offered as much as $800 and a hotel stay to anyone who would volunteer to take a later flight, but it had no takers.

Airlines 159

Airlines Hotels Reputation Crisis 159

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The event was the following day in Los Angeles. I, for instance, edit travel content for Expedia. The invitation seemed interesting at first. One of a handful of journalists! The wheels in my head were spinning with how I might pitch the story to my editors.

Pitching 0

Pitching Journalism Writing Print 0

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Both journalists and communication professionals must respond swiftly and accurately to unpredictable events. .

Newspapers 120

Newspapers Journalism Pitching Report 120

Maxim Behar

JANUARY 11, 2024

There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" Maxim: In all these 30 years I have done thousands of interviews for colleagues who want to work in our company, and I always have only one requirement. I love doing big events. We've done an awful lot of events over the years.

Leadership 59

Leadership Social Media Creativity Ethics 59

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

wiredPRworks

OCTOBER 28, 2016

That's the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. Out of print since 1950, Ann’s editor at Harper Collins loved the book. It’s back in print with an intro by Ann. Will there be a Commonwealth movie? We were in the Jeep.

Print 40

Print Writing Retail Groups 40

PR Conversations

APRIL 24, 2018

In terms of a sector or industry, I would like to do PR for a travel company. As member of a professional body or association, in particular the regular events held by them (such as the Global Alliance’s biennial World PR Forum , which began the day after I wrote these answers).

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

JULY 18, 2012

I first met Jeff Kelley at UnCurbed DC, “a traveling restaurant that brings the enjoyment of the food truck experience off the curb and into various vacant spaces.”. Jeff and I started chatting about the event, the food and our experience so far and I asked him what his role was. The answer: Jeff Kelley. A variety of different ways.

Writing 94

Writing Interviews Industry Pitching 94

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e.,

Pitching 83

Pitching Writing Film How To 83

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. He dreams of traveling the globe, experiencing a wide array of cultures, and making worldwide connections. Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

PRSay

JUNE 11, 2021

Third, we often posed real-world scenarios to our faculty and had them talk through precautions for everyday activities that our audience members might be considering ( such as travel ). Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia.

Publicity 158

Publicity Social Media Report Fashion 158

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 62

Marketing B2B Print Technology 62

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Read books, go on walks, travel, connect with friends. I decided to call this series 20:20 Vision. 19.

Interviews 28

Interviews Fashion SEO Social Media 28

Maxim Behar

SEPTEMBER 4, 2023

A third may already be on his fifth brandy, a fourth may be travelling and have no time to reflect properly, a fifth will not have understood what you have written at all and will react to the first signal. Back then, every single person present at the luxurious event for its years was amazed and naturally very to what they saw.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. Moderator Guy Raz will weave some of the most compelling bits from those talks along with follow-on interviews with the presenters into a narrative designed for listening. The concept is Mr. Deal has a relationship with listeners and wouldn’t steer them wrong.

Radio 60

Radio Content Marketing Marketing Education 60

Karen Freberg

MARCH 2, 2018

I admit, there were so many times where I had to bite my tongue because I would ALMOST let this secret slip out at conferences, meet ups, and social events. 2017 for me was not only a busy year for me as far as travel, teaching, and research, but for my book as well. I know seeing the physical book printed out will be truly exciting!

Social Media 40

Social Media Exercises Resources Writing 40