Events Print Radio Travel 
Burrelles Fresh Ideas
MARCH 5, 2024
Ten examples of modern earned media include: Media coverage of products, services, brands, or events. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”
Stephen Waddington
MAY 19, 2020
In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Events and campaigns have shifted online but we’ve quickly learnt that it’s not possible to replicate physical campaigns or events in a digital space. Digital media is booming.
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Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.
PR Conversations
APRIL 24, 2018
In terms of a sector or industry, I would like to do PR for a travel company. As member of a professional body or association, in particular the regular events held by them (such as the Global Alliance’s biennial World PR Forum , which began the day after I wrote these answers).
Maxim Behar
JANUARY 11, 2024
Yeah but don't we do it on the radio too, there is no future of the internet". I wrote the first business ethics standard in this country 22 years ago and traveled to all 28 counties to present it. I love doing big events. We've done an awful lot of events over the years. Very interesting points of view.
Buzzstream
FEBRUARY 27, 2024
Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e.,
PR Insiders
AUGUST 26, 2021
Finance, sports, personal relationships, corporate culture, the workplace, education, travel and numerous other aspects of life were upended by the pandemic. The media always needs experts to comment on events and you can be that go-to person and share your knowledge. Quickly it became clear that the pandemic affected more than health.
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