ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Convey a point of view.

Brand 196

Brand Branding Reddit B2B 196

PRSay

JUNE 23, 2021

Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands. Enlist employees.

Crisis 146

Crisis Insurance Insurance Exercises 146

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Shift Communications

DECEMBER 8, 2016

Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space. Objectives: -Build thought leadership and brand awareness. Position company as the leader in IT Service Management & Enterprise Service Success.

Survey 60

Survey Data Brand Branding 60

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. Other times she talks about leadership. That’s what connects with employees and prospective employees. Building trust between our leaders and employees, prospective employees, customers and vendors?

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

PRSay

OCTOBER 3, 2016

To the extent our job requires us to get important information into the hands of our employees, never before have we been able to reach this key constituency instantaneously and regardless of where they are located in the world. This presents a great opportunity, particularly for us as communications professionals. Doesn’t this make sense?

Mobile 129

Mobile Enterprise Employee Technology 129

Offleash

MAY 31, 2018

While it may attract talent initially, dedication to employees’ overall well-being is what brings talent in—and what retains it long term. The concept of keeping employees happy with unique perks and benefits has absolutely shaped the way we view culture in the modern workplace today. Invest in health-oriented programs for employees.

Employee 53

Employee Enterprise Energy Leadership 53

PRSay

OCTOBER 5, 2016

There was undoubtedly discussion among senior leadership about the suitability of bringing thousands of PRSSA student members and practitioners from across the globe to a state where legislators had given short shrift to diversity and inclusion.

Conference 111

Conference Nonprofit Hotels Internal 111

PR 20/20

SEPTEMBER 8, 2021

Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

MAY 3, 2018

You see, what I had discovered was that the senior leadership of the company was so focused on the “30,000-foot” view that they had lost the ability to see the value of the grassroots approach. Like the classic example of the three masons , it is important to help employees to remember why what they are doing matters to people every day.

Communications 68

Communications Healthcare Enterprise Leadership 68

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). One enterprising PR practitioner has launched Metaverse Public Relations. The report is based on a global survey of its employees. Therefore, the author concluded that such deals are unethical.

Software 85

Software Internal International Pitching 85

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries.

Enterprise 139

Enterprise Pitching Company Employee 139

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Brand 333

Brand Branding Employee Engineering 333

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. He wanted to try this new technology on for size. Is there a certain mix you’re going for?

Social Media 60

Social Media Media Twitter Insurance 60

Barokas

SEPTEMBER 12, 2018

It is in that spirit that I’m moving to a new role of Founder, and bestowing the CEO title to our longest-term employee, someone who started by squeezing her foot in the door as a recent college graduate looking for an Account Coordinator position in 1999. Check back often to see all that we have in store!

Agency 138

Agency Hotels Healthcare Enterprise 138

Beyond PR

SEPTEMBER 12, 2016

Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. Author Jared Haggit is an enterprise business development associate at Cision. Identify problem areas. This guide walks through the metrics you need to set your brand apart.

Measurement 40

Measurement Reputation Brand Branding 40

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Explain what makes fama PR different and how do you attract employees?

Marketing 50

Marketing Wireless Software Journalism 50

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Cision

FEBRUARY 1, 2016

As excited as some people are for an enterprise version of Facebook, Facebook Groups could host collaborative workgroups or committees with easy setup, no fees and even with a mobile app. The groups themselves (at least in my circles) are unspectacular, but the organization behind them is an awesome feature of Facebook.

Facebook 48

Facebook Video Groups Creativity 48

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. Employee communication will continue to be a major focus for many CCOs.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Since corporate reputation has an increasing role in the success (or failure) of the enterprise, the CCO must serve as a strategic business resource and counsel to the CEO, even when in reactive mode. Over 80% of companies now have an employee social media policy. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. an NGLCC-certified LGBT Business Enterprise. adult population does as well. It means we must adapt and grow.

Policies 164

Policies Community Corporate Enterprise 164

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Vision means that your leadership team sees opportunities where others see obstacles. Poor Management. Weak Foundation.

Agency 40

Agency Marketing Financial System 40

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. We have 130,000 employees.

Internal 66

Internal International Conference Public Affairs 66

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Make sure the vendor can get all the media that senior leadership and the board think is important, in whatever language(s) they are published in.

Measurement 52

Measurement Communications Survey System 52

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

JULY 21, 2021

It’s one more commercial enterprise for him and Virgin, so there’s been minimal posturing about saving the planet or promoting scientific breakthroughs. In a post-launch presser, he exulted, “I want to thank every Amazon employee, and every Amazon customer, because you guys paid for all this.”

Tourism 310

Tourism Travel Government System 310

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant. Page Society Hall of Fame on Sunday, Sept. Dave is a Ketchum alum.

Leadership 0

Leadership Agency Education Communications 0

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Hub and spoke.

Content Marketing 85

Content Marketing Marketing Media SEO 85