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A Guide to Pride Without Pandering

PRSay

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. If the past year has taught you anything, then it should be that the price of admission to the LGBTQ ally community is now much higher. Engaging LGBTQ communications professionals with experience is best.

Employee 201
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The Capitol Riots: A Crisis Communication Retrospect

PRSay

The concept of crisis communications can elicit images of Olivia Pope on the ABC series “ Scandal ” rattling off a monologue to a slew of reporters. While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The violence in our nation’s Capitol on Jan.

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

On the other hand, communicators have a real opportunity to “steal the thunder” and advance their narrative to core stakeholders who are impacted by the crisis — such as employees, community members and customers. Inspire is a Women’s Business Enterprise National Council Certified 100% woman-owned company.

Crisis 67
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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He

Twitter 78
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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Promoting leadership. Creating depth of message. Some products are complicated.

Brand 185
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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Join Us for the Marketing AI Conference (MAICON).