Deirdre Breakenridge

OCTOBER 26, 2015

What are your recommendations for improving PR education? . There were a lot of different answers and great suggestions, but one theme strongly stood out: the need to make PR education more applicable to the industry, which I wholeheartedly agree. As a senior, I want all the practice I can get.”

Education 150

Education Twitter Leadership Trends 150

Stephen Waddington

OCTOBER 14, 2019

Understanding and tackling the challenges that women in PR face in their professional and social lives is the key to realising equality in practice. It suggested that women see themselves as practice rather than management focused and are paid accordingly. It’s a tough read. Follow this link to download a free copy of the book.

Leadership 89

Leadership Study Journalism Education 89

Stephen Waddington

APRIL 3, 2019

The numbers are consistent at all levels of practice. We’re taught to write at school and are educated to a basic level of proficiency. However there’s a significant gap between aspiration and reality. Research agency Chalkstream surveyed 1,503 respondents in November and December 2018.

Writing 84

Writing Survey Government Media Relations 84

Stephen Waddington

DECEMBER 30, 2019

And then there are areas of practice that have moved more rapidly. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Issues in practice 1. Issues in practice 1. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Cision

JUNE 23, 2016

Q: What is the first step in practicing social PR? In very practical terms, this means that, after you’ve identified your goals, you have to set up a listening dashboard and workflow. So that means doing some research. That’s the first step to building relationships of substance, and social media is no different.

Community 159

Community Social Media Training Education 159

Karen Freberg

JULY 11, 2020

Here are some of the items I have listed for myself: Brand Pillar (Academia x Industry) – Bridging the gap between practice and education Brand Pillar (Strategy and Education) – tying in research and practice in social media pedagogy. These will help in the follow up points.

Brand 70

Brand Branding How To Education 70

Ethical Voices

FEBRUARY 12, 2024

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. IDRA is a national civil rights organization focused on equity and excellence in public education. Everything we do is based on research and data and in concert with communities.

Ethics 79

Ethics Nonprofit Community Examples 79

Karen Freberg

SEPTEMBER 27, 2018

They come from all backgrounds and industries, and this is truly one of the best ways to connect education with practice. His insights, practical strategies, and ideas were truly amazing. It was impressive – as an educator – it’s so important to share with students these stories and say – HEY!

Education 74

Education Video Social Media Facebook 74

PR Conversations

DECEMBER 11, 2014

Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects. Herein lies the problem: the majority of PR practitioners lack the depth of investigative experience or the knowledge of sampling and statistical theory necessary to lead advanced research projects.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Karen Freberg

APRIL 18, 2018

Public relations education has evolved and come a long way in many respects. The last report that came out was back in 2006, which was the basis of my very first teaching research paper for AEJMC nearly ten years ago (WOW!). However, there was ONE class or subject area where the practitioners and educators were aligned the same.

Education 40

Education Report Social Media Conference 40

Landis PR

JANUARY 18, 2023

However, there is a growing body of research on the use of AI in the public relations industry that you may find helpful. It is worth noting that the use of AI in PR is still relatively new, so more research is needed to fully understand its impact. Landis: What is ChatGPT’s current and potential impact on education?

Education 52

Education Training Technology Journalism 52

Karen Freberg

JUNE 28, 2020

Here’s my take on this: PR needs to embrace and understand more of marketing and branding terms and practices. However, it gives students the opportunity to present their big idea in a short time – perfect for pitch practices. Opportunity to do some more teaching research on academia x industry partnerships.

Sports 59

Sports Course Crisis Communications Creativity 59

PR Conversations

OCTOBER 1, 2020

Miriam Pelusi: Interpretivist social scientists may use natural science as a reference.Applying biology to public relations helps to conduct qualitative research in an organic and natural way. Miriam Pelusi : Eco uses this botanic metaphor philosophically, for educational purposes. Miriam Pelusi @PRConversations.

Publicity 70

Publicity Strategy Handbook Analytics 70

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. I think you’ll find some of it surprising. Anchor your descriptions.

Writing 144

Writing Study Viral Consumer 144

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. To do this we want our content to: educate the industry, clients and potential buyers. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Solo PR Pro

AUGUST 3, 2021

In 2014 he launched his solo PR business, MDA Corporate Marketing, to get back to what he loves best — working directly with his C-suite and higher education clients and doing a lot of writing. And what we need to do is span that gap,” he said. I’ve always been a client guy’. So that's when I went out on my own,” he said.

Meeting 58

Meeting Agency Corporate Education 58

PR Conversations

OCTOBER 27, 2023

Jim Grunig (2008) Researching on the information needs of the publics to then provide them with information is considered a two-way symmetrical exercise because it is different from dumping one-size-fits-all information. “I think organizations have always had to deal with multilateral communication, but they often didn’t realize it.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Katie Paine's Measurement Blog

JULY 20, 2023

First of all, research shows that people don’t seek information unless they think they need it and it will benefit them in some way. Six basic steps to risk communications measurement To create a best practices measurement system for risk communications, we apply the six basic steps of measurement : Step 1. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

The Resolution Blog

DECEMBER 28, 2015

It is because most PR people are educated this way, with very traditional planning methods and old-fashioned communication theory. This method is also known as RACE: Research, Action plan, Communications, Evaluation. If you want to know, you need to periodically research it. But it is still the common way of working.

Fashion 120

Fashion Corporate Construction Course 120

Karen Freberg

OCTOBER 13, 2019

All of these resources are very helpful and appreciative to educators. We are all about bridging the gap between academia and industry, and I look for who all is connected with the certifications as far as the industry goes. There are some certifications that cover just one aspect of the business (ex. Is there a workbook?

Social Media 72

Social Media Media Pinterest Education 72

Stephen Waddington

OCTOBER 28, 2019

There’s an education job to do. Users can choose which visual and text mining algorithms to use to analyse their data depending on what category they're researching. 7 There’s a gap in the Access Intelligence portfolio for analytics and evaluation. I don’t agree that we have a gap. What’s the plan?

Marketing 60

Marketing Analytics Tools Data 60

Karen Freberg

AUGUST 15, 2017

Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. and it is a nice bridge between theory and practice within social media. It is a book that really provides a human element to what we are doing not just in social media, but in communication practices across the board.

Social Media 69

Social Media Media Resources Education 69

PRSay

MARCH 23, 2018

To that end, build relationships in advance and present crisis allies with specific ways they can help — by submitting an op-ed to the local paper, publishing a research report that describes the company’s position or speaking with reporters on background to educate them on a complex topic. Help people to help you.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. However a project in 2014 to promote the sharing of patient data with information from hospital, registries and prescribing databases aimed at providing better care, commissions and research was shelved after a media backlash.

Communications 63

Communications Healthcare Print Community 63

MaccaPR

MAY 23, 2016

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. Their advice to conference attendees?

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. How do you feel that practitioners, employers, professional bodies and academics can address this concern?

Crisis 63

Crisis Crisis Management Leadership Training 63

Karen Freberg

AUGUST 21, 2018

I had Craig for two classes while at USC (Research Methods and Corporate Reputation Management), and these were two of my favorite classes in my academic career. I remember the first day of my research methods class at USC. We had to introduce ourselves and tell where we got our undergraduate degree from. So, what did this result in?

Leadership 40

Leadership Social Media Corporate Conference 40

Karen Freberg

AUGUST 12, 2017

AEJMC is one of my favorite conferences just because it is not only about research discussions, but insightful teaching and brainstorming opportunities. We discussed the results we got from interviewing 31 social media professors and what were some of the challenges and best practices we could take on. Bridging the digital skills gap.

Conference 40

Conference Social Media Community Education 40

wiredPRworks

AUGUST 2, 2016

. • 30% plan on increasing the size of their marketing budget over the next six months – more money will be put toward media placement, new product development, sponsorships, and market research and analytics. The Confidence Index revealed gaps in digital marketing and SEO at the more experienced level of marketer.

Leadership 40

Leadership Survey Enterprise Conference 40

PR 20/20

SEPTEMBER 28, 2016

Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. What’s more, over the years, the practice has more than proven its value. Based on our research, below are a few educated guesses to get you started. Don’t believe me?

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Sword and the Script

DECEMBER 26, 2023

To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns. Two sides of AI in communications “Two things: first, artificial intelligence (AI) will certainly impact the practice of PR in the coming year.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

SEPTEMBER 3, 2019

Sometimes these acquisitions work out and sometimes they don’t: “Our research shows that total acquisition spend during the current round of industry consolidation adds up to several billion dollars, but the level of M&A investment varies dramatically by company. The key findings? million; Operating income decreased 20.8%

Analytics 68

Analytics Report Technology Pitching 68

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. It provides an excellent opportunity for individuals and businesses to enhance their cybersecurity knowledge and practices.

Education 111

Education Employee Measurement Agency 111

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms.

Data 312

Data Communications Data-Driven PR Analytics 312

Deirdre Breakenridge

MARCH 14, 2018

Aside from the typical teaching, research, and service that most college professors do, I am probably one of the most unconventional professors in every possible way. My blog posts focus on the intersection of social media and education. Here are two practices that I recommend. I am a College Professor.

Education 224

Education Community Social Media Energy 224

PR Conversations

SEPTEMBER 22, 2015

I chose to interview members of Ferpi , because I consider belonging to the largest Italian association of PR professionals a signal of a deeper awareness of the impact of our craft and vocation, in addition to the educational opportunities and current affairs information it offers. Cultural gap, lack of structures and lower salaries.

Interviews 40

Interviews Enterprise Corporate Internal 40

Karen Freberg

MARCH 23, 2018

I got a chance to meet fellow professors at the event, but for the most part, most of the attendees were administrators and others who are connected with higher education. Many of these academic institutions and companies have a huge opportunity to partner and work with faculty, and I felt there still is a need here to address this gap.

Conference 21

Conference Meeting Social Media Technology 21