Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Campaigns, however, offer the ability to think bigger, create new partnerships and reach new or different audiences.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Research current news and trends. Pay attention to the headline.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. It seems the need for speed in writing and editing is taking its toll. For events or capturing the CEO in an interview, try VSCO for professional editing and filters for IoS and Android.

Writing 149

Writing Education Pinterest Creativity 149

Beyond PR

AUGUST 4, 2017

This year, the Cision Communications Cloud ™ was named a finalist in two CODiE aw ard categories : “ Best Business Information Solution” and “Best News Media Monitoring Solution” after its launch in October 2016 ; ultimately taking home the award for “Best Business Information Solution.”

Industry 64

Industry Communications Software Hotels 64

Critical Mention

JUNE 19, 2019

Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. Start producing content.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Buzzstream

AUGUST 12, 2020

make these four specific edits to your outreach to spark their interest. . While time might be limited for your team to get coverage or a new backlink, without at least five minutes of research into the outlet you’re pitching to, you may be digging your own grave. . Image from FRACTL and displayed on PR News Daily. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

MaccaPR

JUNE 23, 2021

We know there’s a desire for organic and natural in every food category. Leah : “I know there aren’t a lot of influencers who aren’t paid, but when there are, we work with them in the cereal category. Note: Quotes from the Sharper Angle video, above, were edited for flow and clarity). For instance.

Marketing 62

Marketing Retail Consumer Trends 62

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Everybody wins!

Agency 84

Agency Enterprise Technology Analytics 84

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Campaigns, however, offer the ability to think bigger, create new partnerships and reach new or different audiences.

Company 68

Company Trade Shows How To Product Launch 68

Bad Pitch Blog

JANUARY 16, 2012

And in this MLK edition, we''ve also got some tips for being a better source via social media. The New York Times: social media editor Liz Heron on Facebook Liz sourced several quotes via Facebook and even followed up with her sources after the fact. Just be sure to confirm your assumptions. For serving up a Twitter conversation?

Social Media 64

Social Media Media Instagram Fashion 64

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Shift Communications

OCTOBER 17, 2014

While the above doesn’t ever change, each day brings new challenges in each category. One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. It’s service industry math.

Agency 146

Agency Pitching Training Meeting 146

Sword and the Script

DECEMBER 5, 2017

It was basically an extended webinar that rebroadcast recorded sessions presented by industry influencers, albeit it came with some interesting nuances. It was a wild success with thousands of registrations and an absurdly high volume of exposure across news, blogs and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

PR Fuel

AUGUST 23, 2020

Are you a journalist or news organization wondering where to get your news? A newswire can be a powerful tool for journalists, especially in this day and age when there’s so much news out there every single second of the day. Of course, there are many other categories you can choose to receive press releases about.

Biotechnology 70

Biotechnology Agriculture Sports Local 70

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

APRIL 6, 2016

Consider the importance and impact of the news you’re sharing. For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. The timing of your news will also help dictate your outreach’s scope.

Pitching 40

Pitching Media Radio Print 40

PR 20/20

JULY 17, 2018

It will evolve as the market shifts and as we develop a deeper understand of AI and its implications on the industry. Analyze and edit content for grammar, sentiment, tone and style. Marketing AI Buyer’s Guide sample vendor cards in the Planning category. Who are your ideal customers in terms of company size and industries?

Marketing 41

Marketing How To Technology Resources 41

Waxing UnLyrical

JANUARY 27, 2011

Sprinkle your pitch liberally with strikethroughs and other edits. – as getting an email pitch that is clearly copied and pasted from MS Word… in which your supervisor has used “track changes&# to give you edits. It means we are not educating the entrants to our industry well. Since nos. I’d love to know.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. We were mentioned in the New York Times. We were written about by bloggers and news sites. Goats, not sheep. Huh, that last sentence might actually be true.

Wireless 74

Wireless Twitter Writing Measurement 74

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), my day is somewhat at the mercy of the marketing industry. Click to Tweet.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Onclusive

NOVEMBER 8, 2017

Keynote speaker Geoffrey Moore, author of ‘Crossing the Chasm’, ‘Escape Velocity’ and other bestsellers, highlighted the catalysts for these radical changes and provided a roadmap for the future of the industry. The notion of the ‘New PR’ is actually that it’s got to be a collaborative effort,” Moore began.

Communications 170

Communications Marketing Enterprise Case Study 170

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

This season’s early (and devastating) Napa Valley fires offered a chance for expert commentary on grape production from our wine industry client, for example. For example, we have used intel from ad tech clients to put pitches together on viewer habits or to comment on social media reaction to film and TV news.

Film 180

Film Small Business Pitching Comparison 180

Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. The pace of the industry is changing extraordinarily fast. Today, your news release can reach audiences you never expected it see in the past. Today, your news release can reach audiences you never expected it see in the past.

Facebook 106

Facebook Twitter Education Industry 106

Buzzstream

MAY 25, 2021

This is partly due to the research that is likely to be involved but also because long-form content can take much longer to review and edit, as opposed to a single infographic. Reviewing blog posts is usually pretty straightforward because this can be done while the post is in the draft stage and edits can be made at this point.

Infographics 160

Infographics Data Blogging Mobile 160

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. Welcome to the first PR technology summary ( PR tech sum ) of 2020.

Software 101

Software Analysis Data Tools 101

Buzzstream

AUGUST 13, 2018

Moz Domain Authority – Domain Authority (often abbreviated to just “DA”) has been the industry standard for quite some time. For example, if a site in a certain vertical were to automatically get a ton of new (valuable) links, it would not only increase the DA for that site, but would drop the DA of other sites.

Google 117

Google Measurement Advertising Advertising 117

Waxing UnLyrical

APRIL 19, 2018

It’s free for up to 10,000 messages, after that it can remain free but your archive of messages to search is just limited to 10,000 (so it will simply erase the oldest ones as new ones come in). Sort lists by categories and even invite people for shared to-dos. You can even share images with teams for editing and collaboration.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Beyond PR

AUGUST 4, 2016

Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. Be conscious of trending topics in your industry or current events that may impact your tweeting. They’re a great way to engage with people in your industry, and they’re educational – double whammy! Post often.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Outdoor and transmit media typically tend to be advertising material (but not always).

Ethics 52

Ethics Communications Print Television 52