Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. Improved technology is on the wish list, as well. Using data & technology to support your business case. What is a business case?

Resources 195

Resources Technology Data Tools 195

Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Web Banking Wikipedia 203

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document. It was published verbatim by The New York Times.

Engineering 98

Engineering Television Travel Financial 98

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. COVID-19 has driven the adoption of technology. Paul Dunn and Sarah Rose document how Northumbria NHS Foundation Trust created its own manufacturing facility.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

MAY 21, 2024

You can see the spike in paid media is coming at the expense of in-house talent, marketing technology and outside help. First, this same survey shows that CMOs have cut back on technology procurement. Anyone who’s worked in B2B technology for more than a minute has seen organizational maturity charts.

Agency 109

Agency Survey B2B Media 109

ImPRessions - Crenshaw Communications

MAY 2, 2023

Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Natural language processing technology enables dynamic and visually appealing videos that can capture the audience’s attention. Video content is often more engaging and memorable than text or images alone.

Retail 156

Retail Video Pitching Technology 156

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

PRSay

APRIL 9, 2024

As the 32-page document points out, misinformation has contributed significantly to the country’s polarization and lack of civility during a time of deep division. What’s new, he said, is the speed at which falsehoods can now reach large audiences, “in part due to technology that’s available to all of us, particularly generative AI.

Education 95

Education Resources Interviews Study 95

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Sword and the Script

OCTOBER 15, 2020

Legal technology (legal tech) is a vertical market in which I specialize from a marketing and PR perspective. It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. The space is also attracting a lot of investment. market alone.

Content Marketing 96

Content Marketing Marketing Print Software 96

PRSay

OCTOBER 30, 2020

To mark National Disability Employment Awareness Month in October, Carver talked to PRsay about her work-from-home challenges during COVID-19 and how technology has evolved for blind and visually impaired people. How has the technology you use for work evolved? several times a week. I use JAWS , a screen reader for Microsoft Windows.

Software 182

Software Nonprofit Technology Education 182

Barokas

SEPTEMBER 28, 2018

is launching to provide a marketplace where solo and small firms can access research and documents, and sell their own documents in the marketplace. She founded geeRemit, a mobile app for global money transfers based on blockchain technology. Future Sight AR (Houston, TX). Magic AI (Seattle, WA). Magic AI – you had me at horses.

Construction 111

Construction Case Study Mobile Meeting 111

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. and execute them? Give our services a try.

Survey 103

Survey Report Media B2B 103

Bianchi Biz Blog

MARCH 8, 2021

I am routinely inspired by the women I meet through my reporting, especially those who are pushing the industry to new heights with their leadership and successes in their STEM careers. I nerd out learning about trends and technology surrounding electric, autonomous and connected vehicles. Tell us about your dream assignment.

Meeting 73

Meeting Media Automotive Mobile 73

Cision

NOVEMBER 30, 2017

Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. establish thought leadership. Word document? This doesn’t need to be a long document, but it does need to be packed with valuable information that helps you get high-quality content on your website.

How To 177

How To Guidelines Content Marketing Video 177

Stephen Waddington

NOVEMBER 17, 2019

The panel is calling on practitioners to submit their own contributions via a shared document which will form the basis of a final report – The Effects of AI on the Professions – due to be launched at The Turing Institute in London on 16 January. After setting up and leading the AIinPR panel in 2017 I’m handing over its leadership to Kerry.

Report 96

Report Ethics Government Training 96

Sword and the Script

JUNE 27, 2017

Documented strategy. 1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. Consistency. The time and resources to produce quality.

Content Marketing 70

Content Marketing B2B Marketing Leadership 70

Stephen Waddington

OCTOBER 4, 2018

Crowdsourced tool database Technology is enabling us to work smarter and more efficiently. You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. You can check out the skeleton for yourself.

Ethics 90

Ethics Tools Groups Government 90

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The company’s internal SMEs had to be willing to help, and the rest of the senior leadership needed to support the content-first focus.

Financial 133

Financial Strategy Government Leadership 133

Wadds Inc.

NOVEMBER 17, 2022

Academics have documented the conditions required for public relations to operate at its optimum, but practitioners repeatedly fail to take heed of the analysis. Distinguished Professor Jim Macnamara, Deputy Dean Faculty of Science, University of Technology Sydney. There’s a recurring theme in my research.

Measurement 98

Measurement Energy Conference Industry 98

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

Government 132

Government Crisis Exercises Retail 132

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Stern + Associates

AUGUST 3, 2022

Together, we share resources and office space, and have become a unique firm for thought leadership services. In a world changing at lightning speed, our organization remains forward thinking, embracing new technologies and approaches to get our clients’ messages heard by the audiences that matter most to them.

Groups 106

Groups Employee Strategy Ethics 106

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. We utilized features like Snippets and Documents to streamline workflows. Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage.

Media 68

Media Leadership Product Launch Television 68

Critical Mention

MAY 10, 2019

Document company social events and get behind-the-scenes photos. Get senior leadership involved in their thoughts on your industry. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. So why not take the extra time to document and really digest the subject matter as well? Look for thought leadership across your client and its competition. Read some more.

Industry 58

Industry Insurance Insurance Resources 58

Ethical Voices

OCTOBER 30, 2023

The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. It turned out that everything I had, the lawyers classified as working documents. I had all the information. I did not follow that unlawful order.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Onclusive

OCTOBER 23, 2019

We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Understand and document our buyer’s evaluation and decision-making process, including where they get information, and the who, what, when and why behind the decisions they make. Skills/Attributes. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. Finally, “workflow” is becoming an increasingly popular term in technology circles, particularly around collaboration tools. “Everything is seen through a political filter,” wrote one respondent.

Survey 141

Survey Measurement System Education 141

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. Don’t do it.

Company 101

Company Survey Pitching Report 101

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. And Why You Should Now.

Web 60

Web Internal International Storytelling 60

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40