article thumbnail

Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

This document serves as a guide, outlining the course of action during a crisis. Clearly delineate roles and responsibilities for each member, like who will be the face of the public relations crisis , who will be handling internal communications, and who will be consulting with the legal team, among others. Drills are crucial too.

article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Media Measurement Reporting on established metrics isn’t enough today.

Training 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Teams bond over internal training The passion for learning and development among PR teams is more vibrant than ever. Today, PR strategy is often informed by data insights.

article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Media Measurement. How do you know what’s working?

Training 370
article thumbnail

Why a business case may be the missing key to securing your PR budget

Onclusive

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function. What is a business case?

Resources 195
article thumbnail

The 20 Responsibilities of PR and What They Entail

Onclusive

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

article thumbnail

How to Measure The True Value of PR

Beyond PR

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . More specifically, Cision Impact Reports track: 1. Turning Point.