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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. News has a finite shelf life.

Tools 203
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Tech multinationals cannot afford to take their eyes off the road in China

The Hoffman Agency

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36
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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. If you look at it back in the early days of the Republic, there was definitely bias in journalism.

Ethics 89
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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

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Celebrating the best of Instagram with a Leeds-first art exhibition

Prohibition

The platform experiences millions of unique users each day, and the people of Leeds are definitely no exception! The competition was hailed a major success – with more than 900 picture-perfect entries, ranging from cityscapes and local attractions to wildlife and Leeds folk! Not had the chance to visit the installation? Don’t fret!

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PR Isn’t Just for Big Businesses?

Victorious PR

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. What is PR? Community relations.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

William Waugh and Kathleen Tierney, two highly respected colleagues, have written about the profession of emergency management in their 2007 book, Emergency Management: Principles and Practice of Local Government (Washington, DC: ICMA Press, pp. There are commonly held broad definitions of professions. In conclusion. References.

Education 270