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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The key is to make our content more creative. Why creative content writing?

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Trying to break into PR or Communications? Here are 5 transferable skills that you might already have

Remote PR Jobs

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

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5 Ways to Refuel Your Creativity When You are Stuck in a Rut

Solo PR Pro

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

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Practicing Creativity

The Hoffman Agency

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

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A Break for a Breakthrough: Why Incubation Is Key to the Creative Process

PRSay

Novelist Agatha Christie believed that the best time to write was while washing the dishes. Author Harper Lee did much of her creative thinking while golfing. Then comes the miraculous moment when your brain presents a brilliant idea fully formed — the eureka moment. No one really knows. Time it right. The reason?

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Speaking Visually with a Creative Agency

Konnect Agency

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

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5 Solos Share Best Practices for Writing a Compelling Proposal

Solo PR Pro

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. I use Gini Dietrich's PESO model in my presentations so I can illustrate how the client's communication and marketing activities should work together.

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