Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. When Does a Brand Need Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. However, remember that AI should not replace human-written content and creativity.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

AUGUST 23, 2023

This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact. Having specific goals will help guide your strategy and measure success. Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns.

Retail 62

Retail Marketing Advertising Advertising 62

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Measure and Improve. Together we determine what success will look like, what problem we are solving and what will be the potential outcomes.

Analysis 95

Analysis Infographics Internal International 95

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Rock the Status Quo

AUGUST 21, 2014

One blog post can become a SlideShare deck, video, infographic, quote image. If it’s a client blog instead of a guest post, don’t ignore security measures to protect clients from being hacked Don’t forget to stop and put yourself in the reader’s shoes before writing! Be unique and creative to stand out.

Writing 203

Writing Blogging Pitching Content Marketing 203

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. This is just one way data can inform strategy. But I''ve learned to love math.

Data 96

Data Privacy Infographics Measurement 96

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. 4) Better integration of owned, earned and paid media.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Marketwired

FEBRUARY 23, 2016

We asked AirPR ’s Leta Soza to share why it’s important for PR pros to learn about, and take advantage of, the tools available today: “Staying informed of the chest of tools available to PR is vital because, at the end of the day, tools should help PR pros make better decisions about future efforts,” she says. Leta holds a B.A.

Tools 125

Tools Analytics Software B2C 125

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. ’ Social media serves as a real-time stream of thoughts and information that could make or break a story or relationship. And finally, even if you’re not necessarily related to a breaking news story, always have a comment or information to offer reporters.

Reddit 120

Reddit Social Media Pitching Comparison 120

Cision

OCTOBER 26, 2016

Presenter: Theresa Payton, President and CEO of Fortalice Solutions, LLC, former White House Chief Information Officer (CIO). WhiteHouse #LessonsLearned : “Segment to save it” strategy = segment your information to keep it safe and save it. “We need more courage, creativity, and we need to compete more aggressively.”

Conference 120

Conference Internal International Data 120

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Is your agency bringing creative thinking to the table? Talk to Us!

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Read more: 3 Alternate Viewpoints You Should Read on the Death of the CMO [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. PRNEWS Blog. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The business upgrade allows you to share project information with your team and assign tasks for more meaningful, transparent accountability. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Infogram – An intuitive infographic creation tool. The French Presidential race , as published by Le Monde. Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Infogram – An intuitive infographic creation tool. The French Presidential race , as published by Le Monde. Datawrapper.

Data 120

Data Tools Google Examples 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Engagement with news brands online is messy and tricky to measure. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

AUGUST 6, 2015

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Read the full-length white paper or check out the infographic below! Want more details on what travelers want?

Travel 120

Travel Technology Airlines Wireless 120

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar.

Resources 40

Resources Marketing Pinterest eBook 40

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis?

How To 71

How To SEO Google Examples 71

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

NewsWhip

MAY 27, 2021

We talk about aerosol nanometers of size for measuring aerosols. The lockdown has certainly had a profound impact in how people consume media and how they receive their healthcare information. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The ability to show our PR efforts are working.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. Set measurable goals and start tracking right away. 2023 is right around the corner.

Digital PR 264

Digital PR Marketing Infographics Video 264

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Through a balance of offline and online metrics, Maura Ryan measures impact of how each channel performs as the best route to take.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48