Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. CC0 Photo – Small Czech repository of local free-to-use photos.

Engineering 120

Engineering Creativity Community Google 120

Cision

JUNE 25, 2015

This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Stephen Waddington

DECEMBER 15, 2021

Download a copy of the Almanac The Almanac is available in both a HTML and a PDF format. PDF download version HTML version. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. You’d be welcome to join us. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. What’s the best pitch of yours that resulted in coverage and what elements made it successful? The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Download our free Path to PR Agency Leadership tip sheet. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Agency life exposes you to different business environments, challenges, and opportunities, which can be invaluable for career growth.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

JULY 23, 2015

Q: You’ve talked about the importance of creating more “white space” in your life to increase creativity. The local American Chamber of Commerce might also be helpful. If you’re interested in how to develop your own breakthrough ideas, you can download my free 42-page Stand Out workbook.

Web 120

Web Energy Twitter Creativity 120

Cision

DECEMBER 2, 2016

Then, during my sophomore year I landed a PR internship with a local Boston-based firm, and the rest is history. The most successful campaigns will start with a strong and actionable insight, which should be the driver for all creative ideas and storytelling opportunities. A winning communications strategy needs a strong foundation.

Film 120

Film Creativity Brand Branding 120

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. What is the Impact of Social Media on Public Relations? Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Beyond PR

JUNE 22, 2017

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. You may also develop audio versions for local and national radio.

Publicity 71

Publicity Real Estate Nonprofit Television 71

wiredPRworks

OCTOBER 9, 2021

Gratitude, nature, creativity, and music do the trick. I’ve made conference calls from quiet laundry rooms, written blog posts in local libraries, and managed interviews [with a driver] on busy expressways. You may want to download your social media posts before you go. Imposter syndrome checks in takes a front-row seat.

How To 98

How To Social Media LinkedIn Instagram 98

wiredPRworks

APRIL 3, 2017

How Local News Stations Cover Weather on Facebook. Facebook highlights how local outlets across the country covered extreme weather events including California’s floods, tornadoes in Texas and Louisiana and a New England blizzard. Updating the branded content tag. Simplifying our policy and enforcement guidelines. More via Facebook.

Social Media 49

Social Media Pinterest Media Instagram 49

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

OCTOBER 29, 2020

Given that backdrop, people are looking for different and creative ways to “work remotely.” In pre-pandemic days, we could set up just about anywhere and then drive to the nearest local library to work (libraries offer some of the fastest wi-fi on the planet). You work with your wife in the RV–how does that work?

Travel 99

Travel Groups Mobile Conference 99

Beyond PR

AUGUST 23, 2016

When putting together a media advisory, we put ourselves into a producer’s shoes and try to get as creative as possible!”. If the campaign is targeting specific local markets and they are not all secured for your SMT, strategic placements will guarantee airings in those markets.”. Timing is everything!

Marketing 40

Marketing Media Radio Local 40

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. When a CNBC reporter downloaded their annual report on the State of Employee Benefits, they notified us immediately. This Business Insider article was a matter of that. The story was begging to be told.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

JULY 26, 2016

Drill down even further – take tv and radio as an example – and you’ll find a mix of local and national shows, cable news, podcasts, streaming tv, public radio, online/social-only video, and much more. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. DO Get Creative.

Strategy 40

Strategy Media Radio How To 40

Beyond PR

JULY 20, 2016

Get local: Most of the media outlets you reach out to are focused on a specific audience. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines. Need some ideas?

Media Relations 40

Media Relations Media Local Healthcare 40

Beyond PR

AUGUST 5, 2016

The panel included John Brabender, chief creative officer with Brabender Cox; Sara Fagen, partner with DDC; Mike DuHaime, partner with Mercury; Mike Murphy, Republican political consultant; Ron Brownstein, senior editor with The Atlantic; and Major Garrett, chief White House correspondent with CBS News. Jump into the conversation.

Marketing 40

Marketing Interviews Creativity Groups 40

Beyond PR

AUGUST 19, 2016

Take advantage of getting involved in local events in your area. It also provides room for creativity. Download Get Credible: The Role of Earned Media in Inbound Strategy to learn how to drive third-party coverage that builds strong customer trust and sales.

Brand 40

Brand Branding How To Energy 40

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. A5: It was when I worked remotely for a publishing company. You can also follow our Facebook page for the latest updates and reminders.

Measurement 40

Measurement Nonprofit Education Social Media 40

ZudePR

JANUARY 21, 2016

” Came the reply: “I’m just downloading my emails. They’re usually aimed at me: someone working in the digital and creative industries. Whitespark Local Pulse. This is a key element of local SEO, which is of paramount importance to most small businesses’ marketing efforts. Brian Dean.

Digg 104

Digg SEO System Reddit 104

Stephen Waddington

MAY 23, 2018

In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Today it’s much reduced like local media itself, reflecting changing consumer habits. Modernisation Ten years ago regional media relations was a strong area of business for a PR agency or national or regional organisation.

Analysis 60

Analysis Technology Tools Exercises 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Create a short video to promote your next content offer with a clickable link in the YouTube description box that takes video viewers right to a download of the content described in the clip.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Are you a member of your local Chamber of Commerce? A story that wouldn’t have a chance on the national news just might be a perfect fit for the local paper. And don’t forget local promotions. The more creative and tenacious you are, the better your return. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Maxim Behar

JULY 5, 2023

It starts a discussion, and it makes people much more creative to an extent. Leaving aside the purely culinary side, where you can taste, you can make, this sharing gives you the opportunity to develop your creativity. Could it be that they put too much of the cinnamon, or maybe they didn’t put enough black pepper."

Radio 52

Radio Hotels Course Social Media 52

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

APRIL 27, 2016

Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show. Be creative when live-tweeting from the event. To create event-specific email lists, start with the clients, prospects, and journalists you connected with at last year’s show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate.

Real Estate 57

Real Estate How To Web Case Study 57

PR Conversations

JULY 20, 2015

For example, the local small- to medium-sized theatres and site-specific locations operating as this year’s 28 Fringe venues. Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). Others are less obvious. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Norton's Notes

JANUARY 30, 2015

Nothing feeds our ravenous cravings for creative PR stunts quite like a good old foodie campaign. Household brand and nation’s favourite Walkers opened themselves up to crisp-lovers of the nation as they let the public get creative with their Do Us a Flavour campaign. Do Us A Flavour. We all love an incentive don’t we?

Social Media 28

Social Media Local Twitter Creativity 28

PR Fuel

SEPTEMBER 4, 2018

Dare to be different and creative. We want that spot on the local news. And if that’s the case, then you just have to do your best to get creative and uncover real news to write your press releases on. Download your free copy of 7 Cheap PR Tactics for Success in Any Economy here: [link]. Case in point: press releases.

Writing 45

Writing Report Education Company 45

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. For me, as a local government employee, there are clear political boundaries. Displaced Yank Doug is co-founder and creative director of Velocity Partners. Internet lifestyle junkie.

Communications 81

Communications How To Blogging Content Marketing 81

PR Fuel

OCTOBER 30, 2018

Also, call up a few really creative friends or colleagues to come to your aid. Even if your information is useful and creative, repeated language can make it all seem like yesterday’s breakfast! Sure you might be able to land your story in small local papers, but getting in with the big fish is harder than you might think.

Communications 40

Communications Pitching Writing Social Media 40

Bad Pitch Blog

MAY 20, 2010

We also have one of the largest collections of free downloadable gadget manuals in the world. The gravity of “hot topics” is powerful, and if you think creatively, you can often make it work for you. Article and downloadable images: [link] Shortened URL: [link] Story: Six Unintended iPad Careers By Jennifer L. Not to worry.

Pitching 49

Pitching Fashion Report Twitter 49

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6 xii) Free book.

Writing 83

Writing Google Blogging Exercises 83