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How to get Your Local Company in the Local Press

PR Fuel

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Have you had success getting your news in your local paper?

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Download the ebook 'Optimizing your Newsroom for International Audiences'

Presspage

Part 3 - When it comes to content… Go local! Why your global newsroom should localize content as much as possible. Part 2 - Showcase your global media contacts Getting personal will set you apart from the crowd when building better media relations.

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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331
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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

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PR Tips and Hacks for a Small Business

The Proactive Report

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

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Developing your content strategy to become a trusted expert

Onclusive

Another effective strategy is localizing your content. How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels.

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Good Stories

PR for Anyone

Remember, these are for local media and national television. By being timely, Jonelle, just solidified her place as a go-to expert in the pediatric dentistry space for her local NBC. So do this, download the blueprint. How is your business related to weather, topics, holidays in September. What to Pitch When.

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