OnePitch

MAY 12, 2022

Tell us a bit about your role at Bospar and who your clients are. What goes on inside the newsroom is a mystery to most companies seeking exposure. That means creating the right story and understanding what works and what is a surefire way to kill a story. Video is powerful. We’re human after all.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

NOVEMBER 23, 2020

And while growth slowed for many companies, the need for incredible digital experiences has accelerated. Here’s how we’re thinking about putting the customer at the center of digital strategy, technology, and story — now and in the future. For most companies, this is a multi-year journey. This year, the world changed.

Technology 73

Technology Strategy System Storytelling 73

PR Fuel

JANUARY 28, 2021

We’re going to walk through the process of creating the best press release possible. Potential news could include the following: Your company is releasing a new product Your company is merging with another company Your company is buying another company Your company has reached one of its goals.

Writing 76

Writing Analytics Company Creativity 76

Maxim Behar

OCTOBER 15, 2023

The podcast tells the stories of the most successful Bulgarians and their lessons for career, business, and life. Host: Why is there actually such a connotation in society that PR is more about distorting the truth? The one who finds the interesting stories. Host: Hi, you're with The Career Show podcast.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Communications Conversations

MARCH 1, 2019

Step 2 – Create a detailed brand guide. Include tips on brand use/positioning in video and photography with examples. Step 3 – Share o ngoing brand and company updates. Company awards/honors. How do you best prepare influencers to create content on your brand’s behalf? Consumer insights.

How To 99

How To Guidelines Creativity Examples 99

Communications Conversations

SEPTEMBER 8, 2016

I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand. Honestly, no one is looking to Coke for news.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

The Resolution Blog

MAY 7, 2019

How does the machine then start to make decisions to analyse that data and figure out what needs to be done next and then go and actually do it? which is used to understand the context of basic data points and then stitch them into a story?—?is At the end of it, actually; in the analysis part. That kind of basic AI?—?which

Technology 120

Technology Analysis Data Tools 120

PR 20/20

JUNE 25, 2019

Today, we’re charting an exciting course for the future of our company and the industry. But technology isn’t the whole story. The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society.

Marketing 52

Marketing Storytelling Technology Community 52

Beyond PR

AUGUST 31, 2016

Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. Tell your teams who your target audience is, what they are creating, and your measure of success. How to Create and Manage an Influencer Marketing Program.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR Fuel

JULY 24, 2018

Below we quickly cover these elements which lead to PR success: Make your news a story. Tell your story simply and naturally. Telling Your Story” Is the Real Trick to Small Business PR. The real trick to small business public relations is to tell your business story just like well… a story.

Pitching 40

Pitching Media Small Business Writing 40

Contently - Strategy

OCTOBER 4, 2018

The trouble with defining a company’s voice is that rigid guidelines can stifle you. You want to create the sensation that you’ve beaten the reader to a story and you’re cluing them in. Remember that. This kind of call to action—inform yourself, develop an opinion, and join the debate—works well.

Brand 111

Brand Branding LinkedIn Instagram 111

PR 20/20

APRIL 12, 2016

The Ask: With more platforms than ever before, how do we consistently create compelling content that actually resonates with our audiences? We know who our audience actually is, what they most like to read, and what stories earn shares. That means everything from quick and fun videos , to researched long-form articles.

Pinterest 40

Pinterest Community Data Mobile 40

PR 20/20

MARCH 26, 2020

It depends on your company. On your brand (the relationship your audience has come to know and trust with your company). Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. There are no best practices in a crisis. Source: Twitter.

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

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Agency Resources Employee Internal 133

Karen Freberg

AUGUST 9, 2020

One of the biggest things that happened is 1) travel support was suspended and 2) many of the events and conferences went virtual. There are many, MANY other virtual companies that could have provided more features, engagement activities, and user friendly services than what AEJMC provided here, like X-CD , for a much lower price.

Conference 96

Conference Education Groups Community 96

Prohibition

NOVEMBER 9, 2021

Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages. Creating messages that demonstrate your company’s beliefs. What is Organic Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube?

Film 48

Film Marketing YouTube Advertising 48

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. But you can plan for it by creating a PR Crisis Plan.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Wildfire

AUGUST 1, 2018

We include this level of detail so that, while you’re actually paying for our time, you get an idea of how we’re intending to divide up that time to fulfil the activity we’re promised. Did the coverage include the client’s messaging or did journalists just name check the company as part of a wider story?

Measurement 49

Measurement Analytics Google Agency 49

Maxim Behar

MAY 31, 2021

This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti. One day, a big American petroleum company came, and they invited me for a pitch in public relations. Secondly, in the past we had clients who were coming to public relations companies. I was asking what is this?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Rather, AI will be used to create a lot of filler and SEO bait. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Websites also allow the sharing of audio, video, and interactive elements. What is usually included in a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

Communications Conversations

APRIL 12, 2019

By now (especially if you’re a basketball fan), you’ve seen the Dwyane Wade video Budweiser produced. But, the interesting wrinkle here to me is that the entire video has really very little to do with beer or selling beer. And, telling a story–an emotional story. And brilliantly, I might add.

Corporate 79

Corporate Storytelling Video Viral 79

Sword and the Script

DECEMBER 1, 2020

“PRophet” says it has analyzed millions of stories from thousands of reporters to produce the probability of a journalist covering your story. There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. Give our services a try.

Pitching 84

Pitching Report Tools Software 84

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Waxing UnLyrical

NOVEMBER 10, 2010

I hadn’t actually spoken (voice-to-voice) with Gini before, so it was great to finally do so, as well as talk to Danny after ages and Joe after not-so-long. They both want good stories that will resonate with their audiences. It starts emboldening you to try other mediums of communication, such as video and images.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies.

How To 120

How To Tools Viral Exercises 120

PR 20/20

DECEMBER 10, 2019

The good news is there is a way to not only create reports that keep people awake, but that actually engage and inform readers to make better marketing and business decisions. Craft a compelling story. Create a repeatable process. The answers will help frame the story you’ll ultimately end up telling.

Report 52

Report How To Marketing Analytics 52

Communications Conversations

NOVEMBER 24, 2014

As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client. Most content the brand creates syncs up with that mission quite well. I’ve blogged about Microsoft Stories before , but I’m a big fan.

Case Study 166

Case Study Strategy Study Hotels 166

Buzzstream

JUNE 20, 2018

Our company has worked with bloggers in our niches (cooking and crafting) for years, making it easy for us to reach out often for a shout out or small promotion from our trusted blogger network. This team focuses on creating longform content, building reader relationships, and (of course) link building. You’re telling their story.

Case Study 70

Case Study Retail Examples Community 70

Mindful Marketing

OCTOBER 4, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s comforting when a company puts society’s needs ahead of its own interests. A restaurant manager reportedly cooked up the storied slogan in 1956 , “ off the cuff.”

Publicity 84

Publicity Consumer Advertising Advertising 84

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. When you can, offer high resolution photos, videos or infographics. Sometimes, an image can even spark an idea for a story. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

ReimaginePR

JULY 18, 2016

Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online. So, what makes videos so appealing to so many people? Click Here. #1:

Video 120

Video Infographics Brand Branding 120

Communications Conversations

FEBRUARY 20, 2020

I really like the new branding/logo–great job by the folks at Rise and Shine ( full story here on the Egotist )! On Facebook, they used a short video that played to the heritage of the company: Although, to me, the better post was the one they made a few days later… On Twitter, AWD used a branded gif. .

Social Media 107

Social Media Employee Media Video 107

Katie Paine's Measurement Blog

MAY 25, 2023

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. Too often the perfect plan that meets all your needs is not in your budget.

Measurement 52

Measurement Communications Survey System 52

PR 20/20

NOVEMBER 13, 2018

Knowing that people are skeptical about what they see—especially what’s shared online— how did brands create content and campaigns this year that encouraged people to believe in them? Video credit: YouTube. That Athleta actually lives their values —they want to empower women and girls, not just sell them yoga pants.

Brand 69

Brand Branding Sports Consumer 69

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. When I work with large technology companies, all they want to do is reach the CMO. And all they’ll ever tell me is their audience is the CMO,” said Rebecca Lieb , a research analyst and strategic advisor who co-founded Kaleido Insights. “I

Strategy 108

Strategy How To Content Marketing Analysis 108