article thumbnail

How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. It’s a necessity for the high-energy activation needed on such a hectic night. .

article thumbnail

Has Gatorade Diluted its Brand?

Mindful Marketing

First, Aquafina is a creative name that evokes relevant positive perceptions for the brand. When people hear “Gatorade,” they probably think salty, sugary, energy, and colorful (yellow/green, blue, red). But by naming the new entry “ Gatorade Water ,” has the company gone to the well once too often?

Brand 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178
article thumbnail

Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

Read on to discover ten climate and energy experts Stern represents who are showing organizations and governments how to invest strategically, find purpose, take decisive action and influence others to build a cleaner and safer future, during Earth Month and beyond. Unfortunately, says Steven E.

article thumbnail

Stress calories: what to eat during crises

Reputation Antistress by Sergii Bidenko

Sergii Bidenko: During crises, people need strength and energy to fight stress. Natalia Samoylenko: Stress response is reflected in different levels of health -- physical, emotional, and energy. The task of acute stress is to mobilise the body's resources and accumulate energy to solve the issue of survival at a short distance.

Energy 52
article thumbnail

Why choose Presspage over a home-grown workflow?

Presspage

And yes, even your corporate comms and PR. Very often, that steals time and energy from your real job. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The average corporate website is a good example. Human resources. Customer strategy.

article thumbnail

Why choose Presspage over a home-grown workflow?

Presspage

And yes, even your corporate comms and PR. Very often, that steals time and energy from your real job. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The average corporate website is a good example. Human resources. Customer strategy.