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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Maybe that lawyer did ask, but the judge ultimately decided if it was dismissed or allowed into the record. Like the judge, the reporter/editor ultimately makes that decision based on what was said.

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Optimizing Broadcast Strategies with Eric Chemi, Bospar

OnePitch

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Energy and enthusiasm are contagious.

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. How did that agency experience prepare you for your role in corporate PR? You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields.

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Why You Should Master The Art of Storytelling

Masters in Communications

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. Stories are emotional, experiential, and creative. Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. In short, they matter.

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PRoust Questionnaire: José Manuel Velasco

PR Conversations

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. I think tomorrow’s PR leaders need to focus on developing more: strategic, critical and creative thinking skills, plus.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. This personality has a point.

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