Corporate Creativity Energy Storytelling 
Sword and the Script
JANUARY 25, 2020
Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. In a story, you not only weave a lot of information into the telling but you also arouse your listener’s emotions and energy.
Masters in Communications
OCTOBER 30, 2018
There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Storytelling is also a powerful tool for persuasion.
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Cision
JULY 30, 2015
Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ). Stop fretting. Follow her on Twitter: @jenlawhead.
Ishmael's Corner
MAY 5, 2015
But I needed to channel my energies in a different way. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.
PR 20/20
JUNE 25, 2019
With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. Offsite company retreats.
Communications Conversations
AUGUST 31, 2018
You have the luxury of being more creative because you have more time. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. But now I can marinate a little bit in the project, breath and test my creativity a bit more. Two things: 1) The pace. 2) The unfamiliar territory.
Cision
JUNE 1, 2017
This can be found from the smallest agencies to the largest corporations. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative.
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