ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. B2B content will become more customized. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content.

Social Media 79

Social Media Strategy Media Reputation 79

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster.

Airlines 87

Airlines Financial Film Viral 87

Flack's Revenge

JULY 12, 2017

Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. Content marketing guru Jay Baer wrote a Medium piece on this recently. He cited research about the types of content that are most effective for vertical markets. And what rises to the top?

Social Media 120

Social Media How To Media Viral 120

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If that’s even close to being true, you will have to shift your content marketing strategy. Want your content to stand out? Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. LinkedIn Content Suggestions. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. In summary, I came away from the webinar even more excited about Newswhip.

Data 159

Data Media Software Viral 159

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Steward Hudson is a writer, researcher/blogger with experience writing for multiple industries, including food, finance, health, marketing, technology and more.

Communications 120

Communications Telecommunications Infographics Video 120

Cision

JUNE 10, 2016

Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace. Feature senior leaders from your target industry in your content marketing to build awareness of your brand and association to respected influencers. Until then, no one cares. The Networking Model.

How To 120

How To Marketing YouTube Study 120

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Sword and the Script

SEPTEMBER 30, 2014

If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster. Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently.

Viral 117

Viral Technology Google Pitching 117

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? This makes taking advantage of trending content difficult.

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate.

Real Estate 57

Real Estate How To Web Case Study 57

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling.

Airlines 100

Airlines Viral Sports Ethics 100

Sword and the Script

JUNE 12, 2018

There are a lot of technology vendors out there pitching better collaboration. 11 Simple Ways for PR to Score Content Marketing Points. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. This is a press release.

Creativity 61

Creativity Infographics B2B Corporate 61

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Founder of Smedio and Digital Marketers Academy. President of Un-Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Will a blog post go viral? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Vice President, Marketing Technology.

Analytics 60

Analytics Google How To System 60

Critical Mention

NOVEMBER 26, 2018

It’s well known that companies hire marketing teams to generate content. A lot of marketing plans revolve around content publicity. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Influencers serve as a loophole and simplify this process.

Marketing 80

Marketing SEO Advertising Advertising 80

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently.

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

NOVEMBER 5, 2018

The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. He stresses that Hamilton County Clerk of Courts needs modern technology and a full-time housing court. The ad features the Travis County representative talking politics to his friends who were at his house for a barbeque.

Policies 64

Policies Film Exercises Viral 64

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). percent of marketing leaders report they are able to prove the impact of social media quantitatively. 5 Takeaways from the Salesforce State of Marketing.

Mobile 60

Mobile Survey Marketing B2B 60

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 72

Infographics Case Study Video Survey 72

PR in High Definition

DECEMBER 13, 2017

Soon, marketers will have to design their campaigns around algorithms as well as humans. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Marketers also need to consider how consumers will view mixed reality, will it be on a smartphone or via a headset? Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. We’ve already started to see the first indications of where things are going.

Video 48

Video Trends Storytelling YouTube 48

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111