Prohibition

OCTOBER 10, 2023

Last month, Meta updated its targeting to the EU, adding the option for users to opt out of the algorithm and ultimately remove themselves from receiving personalised ads entirely. This is bad news for us advertisers as that is going to lower Meta’s audience size in the EU which could even slow the growth of their AI tool, Advantage+.

Advertising 62

Advertising Advertising Social Media Twitter 62

Buzzstream

JANUARY 26, 2024

Watch how often you’re sending to contacts. BuzzStream’s outreach history and filters display all previous connections and the dates you’ve last contacted them.) If you’d like us to enable this now, please contact support. Reach out to us in the chat or email us at support@buzzstream.com.

Google 133

Google Guidelines SEO Reputation 133

Solo PR Pro

OCTOBER 26, 2021

How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches. More than a media database.

Pitching 111

Pitching Twitter Tools Community 111

Prohibition

FEBRUARY 2, 2023

However, we’ll be upfront, this isn’t about us waving a magic wand and telling you we can solve your problems. update came out on April 26th, 2021 to all Apple users – the effects of the update didn’t start to show their true colours until later that spring (when more Apple device users did the update). The IoS 14.5 Before the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Solo PR Pro

MAY 16, 2023

If you live in a country that does not provide equal leave for traditional and self-employed workers, like anything else when it comes to running a business, you have the freedom to figure out what works best for you and your family. Working ahead on retainer client work where possible so there's less to do while you're out.

Insurance 52

Insurance Insurance Policies Local 52

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. Here are just a few of the discoveries that stood out to me: ➢ The IBE found all the associations reviewed offer published codes of ethics that include “honesty” and “accuracy” stipulations. Contact us for more information.

Ethics 110

Ethics Industry Publicity Analysis 110

Presspage

NOVEMBER 27, 2018

Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to. The media database is a list of over 800,000 journalists, bloggers, influencers and other media contacts who have opted-in to the database. Not using PressPage yet? What is the Media Database? Interested?

Media 60

Media Brand Branding Blogging 60

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Campaigns that have been set-up for impressions, video views, reach, engagement and ad recall will now have the option to opt in for Advantage Detailed Targeting for all users.

Advertising 62

Advertising Advertising LinkedIn Video 62

ImPRessions - Crenshaw Communications

JULY 10, 2017

What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist.

Pitching 170

Pitching Media Product Launch Agency 170

Buzzstream

DECEMBER 17, 2020

However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others. Stephen Baker , Head of PR at Propellernet , agrees and says, “We still use Gorkana. Gorkana/Cision.

Digital PR 161

Digital PR Tools Pitching Film 161

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Things can get complicated when their media break the story and US press find themselves behind the news curve. Keep your cool with the contact and prepare the client from day one on the perils of media pitching.

Consumer 120

Consumer Strategy Print Pitching 120

Shift Communications

FEBRUARY 25, 2019

However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites. We are in an age where our industry is changing rapidly, so it’s more important than ever to take advantage of our modern technology to send customized, targeted and relevant pitches to our media contacts.

Crisis 140

Crisis Travel Pitching System 140

Solo PR Pro

OCTOBER 4, 2022

If you often need to route incoming inquiries in multiple directions, check out OnceHub — it uses automated chatbots to capture leads and funnel them to the right people. There are enough project management tools out there to fill up their own blog post — and then some! Tools to keep in touch with contacts.

Tools 71

Tools Infographics Pitching Google 71

Rock the Status Quo

JUNE 4, 2015

Why don’t they give us a choice to opt-out? It irritates us with the company before there is a chance to build a relationship. Giving away something of value in exchange for contact information – and companies who use the contact information – didn’t used to be a bad thing.

Content Marketing 100

Content Marketing Training Marketing Consumer 100

Cision

FEBRUARY 20, 2016

The election season is long but many of this year’s presidential candidates have given us something to laugh about — ridiculous 404 error pages. Tech companies have mastered the art of a disarming us when sites crash or pages fail to load. Exhibits B & C: Ben Carson and Donald Trump Opt for Function Over Fashion.

Marketing 120

Marketing Video Creativity Fashion 120

The Resolution Blog

MARCH 25, 2019

Today, there are tons of tools that help streamline systems and optimise research to get more meaningful press materials out quicker than ever before. All you have to do is plug in the subject you want to brainstorm and the app spits out all the relevant and most popular search terms people use on Google.

Tools 120

Tools Google Social Media Writing 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. Some companies may realize they need to staff up with an in-house PR team; others may opt for a freelancer due to budget constraints. Do you need daily communication?

Meeting 191

Meeting Agency Creativity Case Study 191

Contently - Strategy

APRIL 19, 2021

In under a minute, I can watch enough content to produce a Ted Talk on why the pyramids were indubitably built by aliens, show you how to build a functional boat out of marshmallows, and recap 10 reasons that prove I am likely a hologram. Teach us (quickly). Users will thank you for not trying to co-opt the latest trend.

B2B 111

B2B Brand Branding B2C 111

PR in High Definition

SEPTEMBER 25, 2017

We felt that way at first – when you start grappling with an 88-page pdf written in dense legalese while taking advice from different people, you may feel more confused than when you started out. Wetherspoons actually did decide to delete all their customer data – but we’ve found out that you don’t need to be that drastic.

Marketing 69

Marketing Data Privacy Policies 69

ImPRessions - Crenshaw Communications

MAY 23, 2017

Reach out to other bloggers in your space by commenting on posts you enjoyed and sharing them with your followers. And, think broadly here, reach out to competing sites and influencers, as well as social communities and forums with potential interest in your content. Forge relationships with other bloggers in your space.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Burrelles Fresh Ideas

JULY 17, 2023

Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. You can check out my article, How to Create a Targeted Media List. Opt to embed them or, even better, include a hyperlink to the release or photo gallery. Research and target distribution. Write simply.

Pitching 53

Pitching Media Media Relations Writing 53

PR 20/20

DECEMBER 11, 2018

Check out this blog post for tips. HubSpot is always tweaking and updating their technology behind the scenes to make us better marketers. This feature, which exists in Marketing Hub Enterprise or Sales Hub Enterprise accounts, shows the likelihood of contacts becoming customers in the next 90 days. Sign up before Dec.

Enterprise 48

Enterprise Marketing SEO Analytics 48

Sword and the Script

AUGUST 29, 2017

Thought leadership is worth contact info in trade. 44% of all respondents provide the originating organization contact information in association with thought leadership content. The study does well to point out that even high-quality thought leadership content rarely moves on its own accord.

Leadership 65

Leadership B2B Study Marketing 65

Public Relations Sydney

DECEMBER 14, 2014

Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call. Let us know in the comments below.

Pitching 96

Pitching eBook Writing Newspapers 96

Sword and the Script

JULY 9, 2019

Here’s the data: 16.74% across all markets according to Constant Contact; 17.92% across all markets according to Campaign Monitor; Campaign Monitor also says Thursdays have the highest open rates; 18.89% across all [US] markets according to GetResponse; 19.3% 7.43% across all markets according to Constant Contact.

Study 91

Study Marketing Data Analysis 91

The Hoffman Agency

MARCH 11, 2019

Here in Europe we’re hurtling towards the March 29 th deadline for the UK leaving the European Union — the infamous ‘Brexit’ — after which none of us has any real clarity about what the short- or long-term effect will be. But while Adams may have had publishers willing to be flexible, some deadlines are difficult to ignore. Handy stuff.

Data 28

Data Agency Industry Privacy 28

PR 20/20

OCTOBER 24, 2017

Subscribers are loyal contacts that raised their hands saying they want to read your content. Plus, since subscribers have already opted in, they serve as the contacts you can market to in different ways when new campaigns are activated. Include more opt-in opportunities. Do you need more blog subscribers?

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Presspage

DECEMBER 12, 2017

Alongside that, I am also responsible for getting our message out, so I upload the press release to the newsroom, contact people in the industry [social media influencers as well as journalists] to get them talking about it and covering it in their media.". For the more business minded pieces the CIPR has opted to use LinkedIn.

Strategy 83

Strategy Ethics Facebook Twitter 83

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Burrelles Fresh Ideas

MAY 23, 2023

After several tough years, mostly due to the pandemic, more of the traditional hotspots around the US and the world are expected to make significant returns in popularity. It just feels right to get back out there, especially now that the COVID-19 emergency has been lifted and there is less fear of infection and sickness.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

FEBRUARY 4, 2020

First, here’s a note for readers: Ned Lundquist and I have just rolled out the survey for the 3 rd Annual Job of the Week (JOTW) Communications Survey. Broadcast monitoring, search & alerting are functioning for all US DMAs. As such, I’ll be sending you a very rare dedicated email inviting you to participate.

Software 101

Software Analysis Data Tools 101

Cision

MAY 4, 2015

Check out your entry for the #InnovateNow Hashtag Sweepstakes by clicking here or viewing the Social Hub below. Don’t forget to check out the official rules below before you enter. and who answer @Cision’s various questions and prompts on Twitter using the hashtag #InnovateNow (“Entrant”). Employees of Cision US, Inc.,

Employee 120

Employee Twitter Government Local 120

Buzzstream

APRIL 10, 2019

The type of audience you choose to engage will have a huge impact on timing (ie, if you want to collaborate with a major player you need to begin reaching out EARLY ). If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out.

How To 125

How To Data Community Groups 125

Mindful Marketing

JANUARY 12, 2019

As mentioned above, Cuthbert somehow managed to place herself in the background of photos of a variety of top celebrities including Jim Carrey, Idris Elba, Judy Greer, Eric Lange, and Tony Shalhoub, often making “ direct – and sultry – eye contact with the camera.” Check out Mindful Marketing Ads and Vote your Mind!

Film 72

Film Viral Hotels Television 72

Konnect Agency

FEBRUARY 16, 2021

Lastly, media and buyers still need to know what’s coming to market next, and many are still opting to attend the virtual trade shows to discover new category innovations. If the answer is yes, you might want to consider going this route to strengthen relationships with your best contacts. Drop us an email at info@konnectagency.com.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

PR 20/20

APRIL 1, 2021

And a recursive loop of innovation, as these smart machines themselves help us make smarter machines, will accelerate the revolution’s pace. Especially since we’ve found that it’s common for members to be funding the program out of their own pockets as an investment in their career development. Raised a $1M seed round in fall 2020.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

FEBRUARY 21, 2017

He contends: “Marketers will be looking at losing their jobs, vendors will be faced with having their software ripped out — the writing’s on the wall. Talk to us or refer a colleague ! Out is the cast a wide net, now you must hyper-focus to bring real conversation forward in a very human and direct manner.

Marketing 64

Marketing System Data Tools 64