Landis PR

AUGUST 7, 2023

But what about smaller brands in local markets who need to speak to a local target audience? Micro-influencers are everyday consumers with an active and growing media presence (typically between 1,000 and 100,000 followers) who focus on one social media platform, such as Facebook or Instagram. What is a micro-influencer?

Local 52

Local Instagram Facebook Social Media 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Savvy PR people use all available resources to showcase new research studies, data, and trends. PR teams should organize their contacts by vertical, separating outlets and reporters based on recent coverage.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. But ignoring regional content can mean a large opportunity cost.

Mobile 156

Mobile Local Technology Trends 156

The Proactive Report

JUNE 17, 2020

The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Facebook and other social media groups are now used on average by around a third (31%) for local news and information. The use of online and social media substantially increased in most countries.

Instagram 165

Instagram Groups Social Media Journalism 165

Stephen Waddington

APRIL 14, 2020

The disintermediation of media has also been accelerated by the crisis as consumers quarantining at home share content and connect with friends and family via messaging apps and social media. Local and national newsprint impacted The crisis is indiscriminate in its impact on local and national media. news industry?

Print 102

Print Newspapers Crisis Local 102

NewsWhip

MARCH 24, 2021

As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. . The interest in these “circular economy” themes continues to increase and in looking at our data, so has the attentiveness from consumers. From Recyclability to the Circular Economy. How does she do it?

Chemicals 148

Chemicals Retail Facebook Local 148

Communications Conversations

AUGUST 25, 2015

It’s time consuming. In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. And, it’s hard work. It’s heavily predicated on long-standing relationships.

Case Study 60

Case Study Study Local Twitter 60

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Communications Conversations

OCTOBER 24, 2014

One area where brands continue to struggle is coming up with content that’s USEFUL for consumers. We just saw a study from Edelman released this week about the value trade-off between brands and consumers –and how consumers feel they’re getting the short end of that stick.

Instagram 146

Instagram Case Study Brand Branding 146

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. By late September, I realized my study plan was not working. I adjusted by seeking out study skills tips from newly minted APRs and moving forward on the best path for me. I call it my one-year intensive. No flashcards or Quizlet or Facebook groups.

Nonprofit 118

Nonprofit Conference Study Retail 118

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Nice to see a local company doing that here in Minnesota. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

PRSay

OCTOBER 28, 2020

Joining her were Marianna Spring , a reporter who covers disinformation and social media for BBC News in London; Neil Brown, president of the Poynter Institute for Media Studies in St. We believe in attacking at a local level, one story, one individual audience member at a time. Petersburg, Fla.;

Internal 144

Internal International Conference Fashion 144

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 129

Film Marketing Sports Hotels 129

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? In addition to standing out as leaders of a particular field of study or having one of the best campuses in a certain state, academia is also fairly reliant upon donations and high enrollment. What is the local community like? has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? In addition to standing out as leaders of a particular field of study or having one of the best campuses in a certain state, academia is also fairly reliant upon donations and high enrollment. What is the local community like? has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? In addition to standing out as leaders of a particular field of study or having one of the best campuses in a certain state, academia is also fairly reliant upon donations and high enrollment. What is the local community like? has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Reputation Us

APRIL 2, 2019

New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. The scientific study conducted in February 2019 specifically surveyed residents in Oregon.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

Agency 62

Agency Case Study How To Crisis 62

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

PRSay

DECEMBER 15, 2017

According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities. If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Update your LinkedIn profile and résumé.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

ReimaginePR

MARCH 25, 2020

It’s practically impossible to begin planning past the subsequent day until you have the capability to speed your students, which is a time-consuming procedure, even if things go easily. Each day contains hiking and games. Brooklin Spring Fair’s Education Day is an fantastic potential of Gr.

Agriculture 120

Agriculture Education Local Resources 120

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. I think they can by taking a long-term view, insofar as stronger local economies, clean environments and happy employees can all be good for the company.

Corporate 198

Corporate Brand Branding Agriculture 198

ReimaginePR

SEPTEMBER 9, 2021

The duration of the video matters; according to a YouTube SEO study by Backlinko, the average length of videos that appear on the first page of the search results is nearly 15 minutes (14 minutes, 50 seconds). Accessible content does not rely on certain abilities to become consumable. 4 Location For Local SEO. 1 Video Length.

YouTube 156

YouTube Video Corporate How To 156

Cision

MAY 23, 2016

Recently, a Pew Research Center study similarly concluded that far fewer people have experience in the digital economy than you might think. One of the most shocking revelations from the Pew study is how few people understand the lexicon of the digital economy. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. So where do consumers place their trust? Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA?

Journalism 120

Journalism Strategy Brand Branding 120

Communications Conversations

AUGUST 11, 2017

SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. FACT: Local media continues to struggle as well. FACT: The way in which Millennials consume news is increasingly fragmented. The 10 pm local news. Consider the facts: FACT: Mainstream media reach continues to wane. You guessed it.

Media Relations 87

Media Relations Media Local Leadership 87

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Furthermore, a study by Tata Consultancy Services reported 71.9

Hotels 198

Hotels Mobile Travel Technology 198

Cision

APRIL 2, 2015

Grassroots marketing can come in the form of a letter to your local news outlet, arranging volunteers for local outreach or many other things. By offering a storytelling platform for our passionate consumers, we’re constantly sharing impactful, authentic stories that justify the investment in our products.”. Grassroots.

Airlines 120

Airlines Storytelling Local Travel 120

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Study your competitors to understand how they leverage their videos. He covers local search optimization, link building tactics and social media marketing strategies.

Video 120

Video Strategy Marketing YouTube 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps.

B2B 147

B2B Pitching Case Study Local 147

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment! The title was: By 2030 You Won’t Need a Driver’s License.

Automotive 85

Automotive Meeting Media Mobile 85

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Reputation Us

SEPTEMBER 11, 2019

The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. A small, local business. In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation.

Survey 74

Survey Reputation Corporate Banking 74