Consumer Local Study Television 
ImPRessions - Crenshaw Communications
JANUARY 22, 2020
What’s more, many Indian consumers are more comfortable reading product information in their regional language. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. 6 percent who said television would rank highly in 2020.
Cision
MAY 23, 2016
Recently, a Pew Research Center study similarly concluded that far fewer people have experience in the digital economy than you might think. One of the most shocking revelations from the Pew study is how few people understand the lexicon of the digital economy. 1 television program on TV (“The Big Bang Theory”) averages 8.8
Shift Communications
SEPTEMBER 26, 2016
Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations.
Cision
JUNE 6, 2017
A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.
Polaris
DECEMBER 10, 2014
Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can’t forward a clip of a recent television interview. You can’t email an invitation to a local speaking gig.
Mindful Marketing
JANUARY 16, 2022
As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”
David PR Group
AUGUST 4, 2014
As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.
Expert insights. Personalized for you.
156 
Let's personalize your content