Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We You’ll also split your audience.

Blogging 183

Blogging Comparison eBook Case Study 183

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

5W PR

SEPTEMBER 26, 2017

Hand mixers could be used in an event where local chefs demonstrate desserts. Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. It is up to you to decide which will do the most good in connecting with consumers. Either approach could garner great press. What’s the Schedule?

Publicity 83

Publicity Local Television Radio 83

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Use them to create a media narrative for your brand and control information spread. Include bits of information that will grab a journalist’s attention. You may use media outlets like radio or TV for your campaign.

Creativity 110

Creativity Data Measurement Product Launch 110

Cision

JULY 11, 2017

Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. Maybe you work closely with a local TV station and need to consider broadcast monitoring. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He handed me a faxed copy of the article—not an original.

Newspapers 74

Newspapers Print Radio Local 74

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 42) “I write stories and create graphics that inform people.”.

Employee 150

Employee Print Writing Survey 150

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • We developed several “story starter” ideas for Vineland, short, 200-word narratives with catchy headlines and interesting background information explaining how the research benefits Canadians. Why technologies developed for space exploration impact growing practices on earth.

Agency 100

Agency Newspapers Interviews Radio 100

Beyond PR

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Is it local, budget friendly travel? Spring is here, which means travel season is upon us! But how do you reach the always-on-the-move travel media?

Travel 52

Travel Pitching How To Print 52

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. ” Social currency is information that makes us look good and that generates esteem from others. Something else was going on. ” 3.

Energy 120

Energy Viral Storytelling Community 120

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. Access to information and increased levels of skepticism from mass audiences will continue to drive PR practitioners to innovate and lead with valuable content.

Employee 90

Employee Internal International Training 90

Burrelles Fresh Ideas

APRIL 2, 2024

Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows. AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

Media 103

Media Radio Print Newspapers 103

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. This includes print newspapers, digital news sites, television, and radio stations. Understanding local customs, values, and sensitivities is crucial.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Fuel

JULY 24, 2018

Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Truth is that a lot of your pitches are going to be met with radio silence. Of course, not every pitch is going to be successful. And that’s okay.

Pitching 40

Pitching Media Small Business Writing 40

Maxim Behar

MARCH 12, 2024

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. Moreover, consumer power is increasing with every minute.

Ethics 64

Ethics Social Media Local Corporate 64

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They reflect the values of their consumers and use their power to act.

Marketing 164

Marketing Ethics Local Technology 164

PR Conversations

AUGUST 18, 2011

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. Marketers look to champion consumers…to tell their companies’ stories. This information is important, as likely internal experts (e.g. A bit of the back story.

Construction 40

Construction Internal International SEO 40

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Including the city and state helps localize for regional coverage.

Small Business 95

Small Business Writing Engineering Infographics 95

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. If you’ve been watching any of the local media, you know that PR crises can take place. People aren’t consuming news reports like they did 20, 30 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Flatiron Communications

APRIL 13, 2021

In contrast, Lessin’s The Information has many more than that (at $39/month for professionals). The Information is considered one of the most influential tech news media brands today, constantly breaking big stories. How much more media fragmentation can a voracious news consumer (like myself) endure and afford?

Media 41

Media Journalism Reddit Local 41

PR Fuel

NOVEMBER 2, 2021

Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience. Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. Are your core audiences in the local, regional or national markets?

Writing 52

Writing System Automotive SEO 52

Beyond PR

JULY 26, 2016

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. Your goal is to inform and entertain prospects. First, it feeds the need for consumable content.

Publicity 67

Publicity Small Business Advertising Advertising 67

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. A lot of things. It’s more strategic than I’ve done in the past.

Media 112

Media Journalism Report Video 112

PR 20/20

MARCH 15, 2021

Garter predicts much of this spend increase is thanks to the explosion of remote work, virtual events, and omnichannel consumer behavior. These members will receive important information about your portal, including account notifications, billing details, portal upgrades, onboarding, and technical settings. At the top of the list?

How To 97

How To Knowledge Base Survey Technology 97

Beyond PR

APRIL 6, 2016

For local news, compile a list of influential outlets in the region; for larger, national stories, think of top outlets across the country and pinpoint their most prominent writers. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Does it require national attention?

Pitching 40

Pitching Media Radio Print 40

Communications Conversations

FEBRUARY 3, 2016

When you hear her talking on the radio, she’s raving about our great state. I live and breathe all things you can explore and find only in Minnesota, whether I’m on the clock or not in my current role as Explore Minnesota’s Senior Public Information Officer. million in state and local taxes in 2015. million trips, $337.4

Tourism 60

Tourism Travel Instagram Pitching 60

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Bad Pitch Blog

MAY 20, 2010

Snack-Sized Content: From short URLs for easier sharing to links to very specific content based on my needs, you’ll notice in the pitch below that while Jennifer could create a news release and blast it out, she creates a pitch and groups together information to make it more of a palette of relevant content from which I can plug and play.

Pitching 49

Pitching Fashion Report Twitter 49

Flack's Revenge

JUNE 25, 2014

But tech consumers do vote for products – with their wallets. He proved that all politics really are local. Brat found an answer to this question – he tapped the power of talk radio. And it would be a mistake to think that information flows efficiently between the two. The takeaway for tech?

Radio 120

Radio How To Analysis Local 120

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

Trump for the loss of confidence in the MSM, but the erosion probably started decades ago, with the rise of conservative radio. As right-of-center radio host Charlie Sykes puts it, “we’ve done such a good job of discrediting (the mainstream media), that there’s almost no place to go to be able to fact check.”

Journalism 209

Journalism Radio Local Study 209