Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. You should also utilize technology.

Community 92

Community How To Marketing Data 92

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

PRSay

SEPTEMBER 8, 2020

Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. Ahead of her keynote speech Oct. So the term has been watered down that way.

Communications 176

Communications Government Viral Radio 176

Prohibition

JULY 13, 2021

Over the last month we’ve seen ‘likes’ disappear (but only partially), radio stations launch and platforms giving users the autonomy to choose the way in which they consume content on social media. Instagram now gives consumers the option to hide likes or not. TikTok is set to launch a radio station.

Social Media 62

Social Media Trends Pinterest Radio 62

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Information of Everything. Information of Everything.

Hotels 198

Hotels Mobile Travel Technology 198

Critical Mention

AUGUST 6, 2020

Having access to a robust database gives communicators the opportunity to easily contact influential media sources without having to scavenge the internet for contact information. Don’t settle for a media contact database that provides outdated contact information on their platform. Local & International Contacts.

Media 104

Media Radio Local Tools 104

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I had a real hard time with that because as a consumer what I saw was what it looked like. I have a degree in broadcast news from West Virginia University.

Ethics 90

Ethics Journalism Radio Television 90

wiredPRworks

APRIL 21, 2021

MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Audio Listeners: 69% music, 61% radio, 31% podcasta, 21% meditation/mindfulness, 12% audiobooks.

Radio 52

Radio Marketing Advertising Advertising 52

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Social channels are an excellent way to inform customers about product updates. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. In business, opinions play a big role in shaping reputations.

Reputation 105

Reputation Brand Branding Analytics 105

Ethical Voices

SEPTEMBER 19, 2022

That is going to be a really big uphill battle, especially in countries like Cambodia where social media is where you get your information from. You use it as a Google search to find shops, to find things, to find information, so that’s a big part of it. Because of Cambodia and the way it is, not so much in the consumer space.

Ethics 84

Ethics Radio Sports Facebook 84

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Thinking like a journalist will help you craft your pitch with the information a writer needs, which will ultimately saves both you and the editor precious time.

Travel 174

Travel Pitching How To Radio 174

PR Fuel

NOVEMBER 20, 2020

What image of your brand are you trying to put forward and what message do you want to send that will make consumers trust you? If you haven’t done so already, it’s time to create a consumer persona. Understanding who your consumers are will help you speak directly to them. Know Your Audience.

Radio 62

Radio Print Writing Consumer 62

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Landis PR

MAY 9, 2022

My boss at the college radio station believed in Murphy’s Law: If anything can go wrong, it will. Develop Key Messages and Strategy with Honesty, Empathy and Responsibility in Mind: Collect all the information you can. If you don’t have all the information, be honest. Do not speculate.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

The Hoyt Organization

JANUARY 17, 2024

According to Statista, 95% of high school juniors and seniors look for information on programs and majors on college websites, while a further 93% look for information on the cost of attendance. You need an upgraded, updated, user-friendly, and visually appealing website with easily accessible information.

Education 52

Education Publicity Radio Newspapers 52

PR Fuel

OCTOBER 26, 2021

” No matter how great your products or services are, you need a way to inform consumers about them. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. You don’t want to be stuck with trying to reach consumers via one distribution channel.

Writing 89

Writing Small Business Consumer Reputation 89

wiredPRworks

APRIL 21, 2021

MRC Data recently launched the first-ever Podcast 360 report, an in-depth look at consumers’ behaviors, attitudes and preferences for engaging with podcasts, as well as other audio content such as music, radio and audiobooks. Audio Listeners: 69% music, 61% radio, 31% podcasta, 21% meditation/mindfulness, 12% audiobooks.

Radio 40

Radio Marketing Advertising Advertising 40

Mindful Marketing

MAY 22, 2021

So, why are 51% of consumers who know what native advertising is skeptical about native advertising ? This subtle sponsorship stands in stark contrast to most traditional ads on TV, radio, and billboards where sponsors want to be clearly identified. The example above from AutoOverload serves as a good case for analysis.

Advertising 114

Advertising Advertising Agriculture Ethics 114

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We You’ll also split your audience.

Blogging 183

Blogging Comparison eBook Case Study 183

Critical Mention

SEPTEMBER 13, 2019

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. We live in a digital age where people have short attention spans and want information quickly. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

PR Fuel

MARCH 22, 2022

How will the information you’re providing appeal to their needs? Consider the publications they choose to read when searching for information or products, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Place the most important information at the top.

How To 91

How To Guidelines Writing Pitching 91

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Radio shows. Your contact information.

Writing 72

Writing How To Media Guidelines 72

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. We can then use this information to refine our topics for pitching to the media and communicating with audiences.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

JULY 11, 2017

Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. This is similar to how Twitter handles and hashtags operate well for online mentions but may seem out of place in radio searches.

How To 265

How To Media Software Agriculture 265

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Inform Clients Who to Contact during Holidays. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Share Tweet Share.

Publicity 74

Publicity Employee Analysis Radio 74

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

MARCH 23, 2016

You’re about ready to throw in the towel and do the social media version of the Paleo Diet and go into caveman mode (aka radio silence on all channels). Just the same way brands signed up for too many social accounts in the early days, so too did many consumers. Pay Attention to Where Your Audience Is.

Social Media 120

Social Media Media Energy Instagram 120

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Use them to create a media narrative for your brand and control information spread. Include bits of information that will grab a journalist’s attention. You may use media outlets like radio or TV for your campaign.

Creativity 102

Creativity Data Measurement Product Launch 102

Critical Mention

SEPTEMBER 3, 2019

Observe which of their tactics work and which don’t and see how you can take that information to outperform their digital strategies. Newswire outlined that a Nielsen report stated 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Leverage Multiple Media Channels. Until next time!

Strategy 75

Strategy Media Analytics Radio 75

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Music and radio. Movies and television. Personal finance.

Social Media 233

Social Media How To Insurance Insurance 233

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 42) “I write stories and create graphics that inform people.”.

Employee 150

Employee Print Writing Survey 150

5W PR

SEPTEMBER 26, 2017

It is up to you to decide which will do the most good in connecting with consumers. What will your message be and how will you connect it to consumers, media, or others? You will probably use a number of different tactics and vehicles to get information to your target audience and the media. Develop Goals and an Action Plan.

Publicity 83

Publicity Local Television Radio 83