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Will brands make the transition to using more authentic, less polished content?

Communications Conversations

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers.

Brand 215
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7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. 1: Segment your audience.

Consumer 154
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3 Executive Communications Trends for 2024

Stern + Associates

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals.

Trends 117
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Upbeat report spotlights excellence in organisational communication during COVID-19

Stephen Waddington

These stories have been recorded and published in a report published by the Government Communication Service (GCS) COVID-19 Advisory Panel. It met weekly during the UK national lockdown and provided representation to the Government on behalf of industry.

Report 144
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Should Anyone Advertise Alcohol?

Mindful Marketing

As many governments have experienced, Japan is dealing with decreased tax revenue, partly because of an aging population and shrinking tax base but also because consumption of one of its most highly taxed products, alcohol, has been declining. So, why would Japan intentionally invite these expenses? Ironically, the answer is money.

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago. A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging.

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7 reasons why effective PR is more important than ever

Remote PR Jobs

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. consumers say they are suspicious of news content. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “Call the PR firm.” Here’s why: 1.

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