Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. It is, after all, only working on mathematical models and data.

Technology 76

Technology Training Data Consumer 76

The Resolution Blog

AUGUST 11, 2015

They are still ads and most consumers know this. SEO in competitive markets relies heavily on pro-active influencer campaigns to authentically earn links back to their websites. Progressive SEO teams learnt early that the key to this was content marketing and influencer relations. Colossal amounts of money are spent.

Google 120

Google Data SEO Tools 120

Prohibition

SEPTEMBER 29, 2023

However, quality creative is still the key to getting consumers engaged and with changes in algorithms and data privacy, marketers are compelled to rely more on their creative strategies rather than on complex targeting structures. According to the latest data, up to 90% of startups fail, across all industries.

Privacy 62

Privacy Comparison B2B Retail 62

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” They want new data, better data, and superior advice. One of our favorite examples of this comes from MD Financial Management (a Contently client), that serves 130,000 physicians and medical learners in Canada. Chen’s right.

Financial 144

Financial Banking How To Marketing 144

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. . Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 132

Video Strategy Marketing Instagram 132

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

PR 20/20

SEPTEMBER 15, 2022

If you chose option one, 80% of consumers would likely agree with you. With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. In fact, according to McKinsey, 76% of consumers get frustrated when personalization is not used. on your iPhone 13 Pro.

Privacy 59

Privacy Data Consumer Conference 59

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. It also helps that a heavy investment in content just makes sense for CarMax.

SEO 119

SEO Automotive YouTube Video 119

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Images: badjonni , Franklin Heijnen ( Creative Commons ). Do you know what customers think about your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data.

Strategy 96

Strategy Ethics Social Media Data 96

Prohibition

NOVEMBER 16, 2022

Digital PR involves creating content campaigns around unique data pieces, interactive content onsite, newsjacking techniques, and other strategies to increase awareness and gain high-quality backlinks. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. B2C – Business to consumer.

SEO 211

SEO Tools Engineering Google 211

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way.

Pitching 136

Pitching Agency Tools Resources 136

Cision

SEPTEMBER 20, 2017

The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content. While we may think of long-form content when we think of journalists, there is actually a lot of creative short-form content posted to social sites.

Social Media 226

Social Media Media Journalism Study 226

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us

eBook 73

eBook Exercises Employee SEO 73

Cision

JUNE 14, 2016

Does your content provide value or fall short? Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. Communicating brand stories to consumers is just one piece of the puzzle. How do you envision the future of marketing communication?

Healthcare 0

Healthcare Creativity Consumer Government 0

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. Disclosure: LiveIntent is a Contently customer.). What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy.

Brand 118

Brand Branding Marketing Facebook 118

Cision

APRIL 28, 2016

JConnelly wanted to make it such an important part of the DNA at the firm that it created an executive-level position to look at new business models and opportunities, explore new technology that could help clients think through strategic problems in a more creative way. So audiences tend to ignore most content that comes in their direction.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

PRSay

NOVEMBER 15, 2019

Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Disney was able to launch their streaming service with a huge bank of ready-made content.

Analytics 159

Analytics Television Banking Data 159

Cision

DECEMBER 12, 2015

Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Want proof? What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

MAY 6, 2021

The update will also provide different ways to encourage engagement on specific content and competitions. This is an exciting update from Twitter and could introduce new and creative content ideas for social media marketers. This will give users, marketers and brands a whole new way to be creative.

Social Media 62

Social Media Trends Marketing Media 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. We have access to a lot of data!

Tools 136

Tools Publicity Measurement SEO 136

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Influencer Marketing. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. billion from March to October.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

According to NPD retail data, health and fitness equipment revenue more than doubled to $2.3 Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. billion from March to October.

Retail 52

Retail Consumer Exercises Creativity 52

PR 20/20

JANUARY 15, 2019

Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. At PR 20/20, we’re obsessed with data.

Trends 57

Trends Marketing Software Video 57

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. A data-driven Tech PR strategy can help to create a strong presence in the media and reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62