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How to Put the Creative into Public Relations

Landis PR

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. Public relations requires a variety of skills: strategy, communication, analytics and creativity. The good news is that it is never too late to learn how to flex your creative muscles. Photo courtesy of Pexels.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity.

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PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

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Top PR Insights From 2023 – It’s More Than AI!

ImPRessions - Crenshaw Communications

What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight. Here’s to putting the knowledge to good and constructive use! Otherwise, we risk declining professional standards. appeared first on Crenshaw Communications.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

The practice of public relations has probably evolved more rapidly in the past several years than ever before. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The core skills we need as PR professionals have also changed.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. But these paradigm-shifting innovations often face skepticism, misunderstanding, and controversy.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The press tour saw a towering Barbie in New York, elements of a Barbie Dream House replicated on the red carpet in Los Angeles and the construction of a Barbie-themed AirBnB, attracting Architectural Digest for a tour. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

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