Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. In doing so, it joins at least five other PR tech companies that have done the same.

Analysis 142

Analysis Tools Software SMB 142

Communications Conversations

NOVEMBER 16, 2022

Among them: ability to manage social media ad campaigns, video AND audio production skills and ability to manage virtual teams (man, I was almost clairvoyant on that one!). They do need video and audio production skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities.

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

APRIL 21, 2020

But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Use your summary to tell a creative story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. While we’re on the subject of marketing mediums, have you leveraged the power of video? Cleveland HubSpot User Group (HUG): Working Video into Marketing from PR 20/20.

Video 78

Video Trends Strategy Marketing 78

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. ” Amazon is a company who does this well, despite having a digital-only presence. You can also inspire creativity and action simultaneously.

Pinterest 202

Pinterest Creativity Video Retail 202

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family.

Company 96

Company Marketing Social Media Analytics 96

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 118

Technology Ethics Tools Creativity 118

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. This seems obvious, but you’d be surprised how often companies leap to publicize their top campaigns without asking their customers first.

Case Study 140

Case Study Study Video Writing 140

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.

Video 88

Video Interviews Resources Creativity 88

Beyond PR

JUNE 15, 2016

2016 has been heralded by many marketing experts as the Year of Video, and it’s no wonder as video not only creates an engaging, personal experience, it also converts customers. According to think with Google , 40% of customers visited a store or website as a result of seeing branded video on their smartphones.

Video 40

Video Creativity Resources LinkedIn 40

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. My firm and media company, HJMT, is based in New York, an area of the country among those hit hardest by the coronavirus this past spring. Companies should also purchase extra face masks for visitors, as needed.

Employee 187

Employee Skype Meeting Nonprofit 187

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. But my tailored algorithm isn’t all cute cat clips and conspiracy theories. It depends.

B2B 139

B2B Branding Brand B2C 139

Solo PR Pro

AUGUST 1, 2023

Additionally, consider the traits and characteristics that would complement your work style and fit well within the company culture. Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. Solo PR Pro – Knowing When to Hire Help.

Employee 87

Employee Small Business Resources Insurance 87

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms.

Branding 99

Branding Brand Ethics Tools 99

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. I used to work from home so that I could concentrate on projects such as planning and writing. There is no technology solution for comforting someone in tears on a video call. This is mine. Now I can’t find the time.

Energy 177

Energy Survey Exercises Creativity 177

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Justin Gilanyi “What I look for in investing in companies…Head, Hand, Heart. Head – Who is behind the company. ” Justin Gilanyi “I look at the people behind the company as a whole.”

System 78

System Technology Banking Community 78

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. When you see so many posts, videos, and news articles, your attention span shortens. Introduction. Boilerplate.

How To 105

How To Writing Video Fashion 105

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Many companies, perhaps well-intentioned at the outset, go through the motions of hiring a firm, only to disappear after collecting proposals and interviewing teams.

SEO 200

SEO Pitching Agency Exercises 200

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Over the years, major companies have debated where social media should reside.

Social Media 104

Social Media Marketing Media Analysis 104

Konnect Agency

NOVEMBER 20, 2023

As a full-service digital marketing company, we’ve compiled a list of the top PR predictions for 2024 that excite and intrigue us most: he Age of AI-Driven PR is Here In 2024, one of the most transformative PR industry trends is the growing prevalence of AI-driven conversations and content.

Viral 52

Viral Video Trends Consumer 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Video gets even bigger. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. You must stay competitive, relevant and timely. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Contently - Strategy

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. Having an online social media presence is very important for any company online.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Cision

JUNE 29, 2017

I want us to be a progressive company that’s an incredible place to work. And I want to grow what we’re doing in video, digital and creative. I want us to be the most progressive company in the space and the team with the most expertise on the issues and the sector. If we can do that, we’ll be just fine.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. How to stand out?

Wikipedia 103

Wikipedia Writing Video Report 103

Communications Conversations

OCTOBER 31, 2019

And sure, one is the CEO of a huge company and has 1.2M Now, contrast that to Mary’s recent posts, where just half of her last 10 have featured a pic and/or video that included Mary. I see four big best practices we could all put to use with our executive partners: Write like a PERSON, not an executive. 61 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

OnePitch

JANUARY 10, 2023

So, it’s not really about trying to write a clever like subject line or like a clever pitch note. “I If you’re going to write a long letter, no one’s going to read it.”. [00:08:36] It’s a little bit like, I often get pitch pieces on companies raising a new round of financing. Rapid Fire Questions.

Pitching 81

Pitching Financial Video Product Launch 81

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 190

Writing Communications Marketing B2B 190

PR Fuel

JANUARY 28, 2021

Let’s go through each step, starting with writing the press release. Write the Release. Let’s start from the very beginning: how to write a press release. Let’s start from the very beginning: how to write a press release. Find out what you’re writing a press release for. Choose Your News.

Writing 96

Writing Analytics Company Creativity 96

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. A chance to show creative flair. . The smaller the agency environment, the greater the variety is likely to be.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 26% said “better and cheaper video production technology;”. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media.

Survey 102

Survey Report Media B2B 102

Critical Mention

APRIL 26, 2019

I met a few people and asked them questions about their jobs and how they help the company. It takes a lot of smart people to run the company and here are a few of their stories. Matt: Write code. Daniel: It brings new money into the company. Josh: Bike and play video games. Matt: Creative freedom.

Engineering 88

Engineering Sports Analytics Google 88