Agility PR Solutions

AUGUST 8, 2022

Even though mobile apps have become the center of people’s everyday lives, many companies are missing an opportunity to deliver customer support in a way that is most helpful to their mobile app customers, according to new research from in-app customer service firm Helpshift.

Consumer 78

Consumer Brand Branding Mobile 78

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.

Strategy 88

Strategy Marketing Reputation Survey 88

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

Cision

DECEMBER 27, 2017

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Leverage the “Underdog Effect”.

Marketing 180

Marketing Skype Customer Service Brand 180

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Personalized experiences These days, consumers expect personalized experiences.

Apparel 78

Apparel Industry Customer Service Pinterest 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. New and useful Facebook features for B2B PR and marketing.

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. In fact, a reported 80% of male and 76% of female customers purchase products from brands they recognize.

Brand 195

Brand Branding How To Reputation 195

Agility PR Solutions

MARCH 9, 2023

In an era of information overload, customers are more cautious of marketing campaigns. They rely on trusted consumer reviews to form their opinion. Companies must focus on building trust and authenticity to thrive in this competitive market.

Customer Service 78

Customer Service Consumer Marketing Company 78

Contently - Strategy

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Companies need to keep growing to succeed, and content is one of the most effective ways to do that.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

5W PR

DECEMBER 13, 2021

These days, business communication tends to focus on the customers, and with the sheer number of similar products and services available to them in the market, it’s easy for those customers to switch from one company to another. The second one is the reasons why consumers ask questions and share their pain points.

Communications 88

Communications Consumer Customer Service Case Study 88

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Social media monitoring captures data on the performance of social media activity from both your company and your competitors. This will reveal unmet customer needs. You can go further by analysing competitor activity and consumer discussions to see how you compare.

Strategy 370

Strategy Communications Reputation Measurement 370

Mindful Marketing

SEPTEMBER 21, 2019

by Keith Quesenberry , Associate Professor of Marketing, Messiah College Some people have a real knack for ‘pushing our buttons.’ Now some companies are perfecting this tactics with the help of data analytics. So, he cancelled his account and switched to another company.

Company 51

Company Customer Service Analytics Ethics 51

Cision

MAY 30, 2017

Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? At every turn, Le Pain Quotidien nearly begged customers to let the company know everything about their visit. Some of those complaints were about things the company hadn’t considered. Signage in the restaurants.

Software 328

Software Customer Service Google Small Business 328

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

MAY 25, 2021

The research company polled 15,000 consumers across 15 markets, including the U.S. It substantiates the idea that when customers trust a business, they are more likely to take actions that benefit that business. According to the study: 90% are more likely to recommend that company to friends and family.

Brand 111

Brand Branding Survey Customer Service 111

Prohibition

AUGUST 4, 2021

To thrive in today’s digital marketplace, a company needs an online presence that reflects its values and product offerings. If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. Businesses with positive reviews online attract more consumers.

Reputation 62

Reputation Company Engineering Banking 62

5W PR

SEPTEMBER 25, 2020

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. While the close friends and family of the people working at the company are spreading the news about the product through word of mouth, it’s not enough to help the business scale.

Marketing 68

Marketing Infographics Customer Service Financial 68

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. In the digital age, marketers now more than ever are looking for ways to make their companies stand out amongst all the noise. Saves consumers time. It’s independent.

Strategy 55

Strategy Marketing Customer Service Consumer 55

5W PR

MAY 3, 2021

This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. What Else Increased? What’s Important Today.

Brand 88

Brand Branding Customer Service Consumer 88

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. It can also help you create customized services to meet their needs and challenges.

Google 91

Google Publicity Customer Service Web 91

5W PR

MAY 10, 2023

Customer loyalty is essential for baby brands in a competitive market. Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Key Takeaways.

Social Media 52

Social Media Consumer Brand Branding 52

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support.

Social Media 88

Social Media How To Media Guidelines 88

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. Segmentation is a wonderful marketing technique that’ll help you organize and personalize your emails. Practice Email Segmentation.

Marketing 68

Marketing Training Groups Radio 68

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

5W PR

FEBRUARY 8, 2021

COVID-19 drove millions more people to digital platforms, and marketers who were quick to adapt have seen much success. Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. So what’s left?

Company 72

Company Storytelling Small Business eBook 72

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).”

Reputation 88

Reputation Financial Training Enterprise 88

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Aim for a mix of shared content (yours and others), company updates and thought-provoking questions.

Marketing 120

Marketing Comparison eBook Social Media 120

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole.

Social Media 52

Social Media Brand Branding Customer Service 52

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62