5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 81

Leadership Reputation Measurement Video 81

PRSay

FEBRUARY 28, 2023

In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. In your pitch, convey how the story affects the community, Thrasher advised. Is it giving kids in the community a chance to do something different?”

Report 172

Report Local Media Pitching 172

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. That is a responsibility that rests squarely on leadership.

Case Study 130

Case Study Study Company B2B 130

Deirdre Breakenridge

JULY 22, 2019

I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. Here’s what Millennial respondents told me about how business professionals and their “Leaders*” should communicate to get their attention.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview.

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. For this talk, I will outline some of the new additions for this year’s event as well as cover the general community vibe of SXSW Interactive.

Interviews 60

Interviews Conference Creativity Community 60

Stern + Associates

FEBRUARY 1, 2024

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. has one perspective versus Japan, versus Europe, versus Africa. We can give people agency.

Technology 114

Technology Policies Government Community 114

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community. Interview each other or trade posts. Turn Your Case Studies Into Content.

Blogging 282

Blogging Case Study Social Media Instagram 282

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. This conundrum is a leadership challenge for the head of marketing. Really dive into industry surveys.

Survey 117

Survey B2B Marketing Interviews 117

Presspage

JANUARY 23, 2024

By incorporating infographics into presentations and reports, IROs can enhance the impact of their communication, making the information not just accessible but also aesthetically pleasing. Digital platforms like Presspage offer user-friendly solutions to seamlessly integrate impactful infographics into various communication channels.

Communications 78

Communications Infographics Financial Storytelling 78

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Strategy 52

Strategy Training Insurance Insurance 52

Landis PR

JANUARY 16, 2024

PRGN is represented in more than 30 countries and is present in more than 70 cities and locations. This is a community where they can openly talk about that. As I discuss on this week’s PRGN Presents podcast , another aspect that I really like about PRGN is that we put a big emphasis on bringing people together.

Agency 59

Agency Internal International Meeting 59

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Yet social engagement presents both opportunities and risks for the top guy. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Social media is most valuable to a social CEO or C-level executive as part of an overall communications strategy.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic.

Publicity 158

Publicity Social Media Report Fashion 158

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. Musk’s concerns “are very valid,” says Vipula Gandhi, Global Head of Enterprise and Managing Partner at Gallup, in an interview. “He

Twitter 78

Twitter Banking Financial Employee 78

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. The CTI study identifies diverse leadership as one antidote to bias. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Karen Freberg

SEPTEMBER 26, 2019

This truly is one of the best industry groups I have been a part of, and it is due to the leadership, dedication, and support Mark Boothe, Monica Grant, and Rani Mani provide and lead in our community. Thank you Giselle for being such a great host and interviewer for our group! Being at Nasdaq was awesome. How cool is that?!

Advertising 53

Advertising Advertising Groups Community 53

Deirdre Breakenridge

APRIL 25, 2017

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. We knew it was a long interview process. However, it appears that Reddit is certainly gaining a lot of traction so you might want to check out the learning potential in this community.

Reddit 236

Reddit YouTube Google Course 236

Stern + Associates

APRIL 13, 2023

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up. What Can I Do?

Policies 96

Policies Energy Government Crisis 96

ImPRessions - Crenshaw Communications

APRIL 5, 2017

As well, the smart PR team can leverage the social relationship for other opportunities like special events, curated content and interviews. Agency teams also track campaign performance, measuring ROI and presenting analytics. As companies look for more cost-effective ways to stretch a PR budget, micro-influencers are a good fit.

Trends 149

Trends Fashion Video YouTube 149

wiredPRworks

APRIL 20, 2022

You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. The post 9 Blogs To Make You PR-Smart appeared first on Crenshaw Communications.

Blogging 170

Blogging Writing Creativity Storytelling 170

Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” But because so many people accept it as gospel, they tie themselves up in knots in presentations, job interviews, and other important moments. Going for a job interview?

Exercises 83

Exercises Interviews Energy Communications 83

PR for Anyone

OCTOBER 18, 2023

Through interviews and research, the book becomes a reservoir of wisdom, offering readers a roadmap to not only embrace but thrive amidst the ever-evolving landscape of transformation. She not only demystifies the stigma associated with failure but presents it as an invaluable component of the path to personal and professional growth.

Journalism 130

Journalism Enterprise Construction Technology 130

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Created by Barbara Rozgonyi and presented live and virtually, the course will be custom designed to fit your needs – and match your desired outcomes.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000.

Small Business 52

Small Business Social Media Radio Media 52

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. I feel like we keep relearning the lessons of the past with some of the scandals of the present.

Ethics 71

Ethics Training Financial Survey 71

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need.

Corporate 108

Corporate Communications Crisis Management Crisis 108

PRSay

OCTOBER 1, 2018

The closure affected both the park and the surrounding communities during the height of the summer visitor season. That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. We want to present people with the best information.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Cision

JUNE 1, 2016

In this interview, Susannah discusses the importance of listening carefully to those around you, why you can’t rely on guesswork when developing a communication strategy and how learning about your audience will improve your communication. If you are genuine, your audience will be more likely to listen to you.

Public Affairs 120

Public Affairs Community Strategy Energy 120

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content.

B2B 60

B2B Infographics Interviews eBook 60

Cision

JUNE 1, 2017

I do enjoy the energy of female-focused business development and community building right now – from conferences like Create & Cultivate to co-working spaces like The Wing. being called sweetie, or honey during client presentations). Sometimes, subtle biases and latent sexism slip out (i.e.

Sports 245

Sports Agency Industry Creativity 245

Cision

DECEMBER 16, 2016

I’m also excited about the next generation of POLITICO leadership running the company as we enter our second decade. How did you gain those skills and how do you best hone them in your leadership positions? It has been said that you are both inventive and a master at listening to the audience of your publications. Rapid Fire Round! .

Policies 120

Policies Ethics Journalism Leadership 120

Bianchi Biz Blog

MARCH 7, 2022

From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. It was an internal struggle deciding because I felt my heart was in community stories. What advice do you have for PR people that want to pitch you?

Meeting 82

Meeting Automotive Media Transportation 82

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Influencers are a critical component of an effective communications campaign.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84