The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Our research showed there was scant ESG data and insight specific to the mobility supplier community. workforce wants companies to measure and report on their environmental impact.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 94

Measurement Communications Survey B2B 94

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management.

Community 140

Community Crisis Communications Crisis Management 140

5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Creating compelling narratives that showcase the impact of the defense technology surpasses the technical jargon and connects with audiences on an emotional level.

Publicity 78

Publicity Brand Branding Ethics 78

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 96

Internal International Communications Employee 96

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Stay informed about these evolving technologies.

Media 78

Media YouTube Transportation eBook 78

5W PR

MARCH 26, 2024

Understanding their needs Tech pros are flooded with information daily. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on. Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI.

B2B 78

B2B Strategy Communications Case Study 78

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Here, technology isn’t about entertainment. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry.

Industry 78

Industry Publicity Ethics Privacy 78

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Consequently, audiences have become more discerning, expecting relevant information in a polished and easily accessible format.

B2B 94

B2B Marketing Measurement Social Media 94

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 111

Education Employee Measurement Agency 111

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

NOVEMBER 8, 2022

An index is defined as “an indicator, sign, or measure of something.” Two different companies in the PR technology space have launched indexes of their own. Meltwater rolls out an online customer community. Meltwater launched an online customer community for its 27,000 global customers. announces Q3 2022 results.

Corporate 78

Corporate Reputation Case Study Employee 78

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 30% said technology integration is “too hard.”. His decision boiled down to the salesperson. Organizational barriers to martech tools.

Survey 114

Survey Software Technology Tools 114

Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. All human qualities known to make friends and influence people. So if the early adopters, plus the frequent users are leaving the building what’s next?!

Marketing 244

Marketing Facebook Social Media Community 244

Burrelles Fresh Ideas

APRIL 9, 2024

Here’s where PR shines, crafting narratives that not only inform but also entertain and engage. Partnering with local influencers, they showcased their commitment to sustainability and community, driving both online engagement and foot traffic. Analyzing the impact The analytical side of social media offers a treasure trove of data.

Social Media 93

Social Media Marketing Media Storytelling 93

ImPRessions - Crenshaw Communications

JULY 15, 2020

For those in professions with access to sensitive information, like risk management, legal services, and accounting, the biggest risk is probably careless use of a personal device for client business. That’s why all devices must be secure and security measures clearly communicated and enforced. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. Here’s this month’s summary of the news from the vendor community this month. Terms were not disclosed.

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Stephen Waddington

MARCH 29, 2020

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society.

Crisis 167

Crisis Government Privacy Sports 167

The Hoyt Organization

OCTOBER 9, 2023

AI Tools And Technology LinkedIn has also incorporated Draft with AI. The company has implemented sophisticated detection technology designed specifically to identify artificial intelligence-produced profile images. Lastly, because captions contain relevant keywords, their presence could improve the SEO ranking of your video.

LinkedIn 93

LinkedIn Video B2B System 93

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151

Crisis Government Energy Community 151

Deirdre Breakenridge

DECEMBER 30, 2014

Relying on a few good sources, delivering exactly what you need, is so much better than an abundance of sources that give you some helpful tidbits of information, but require you to search through articles, wasting more of your time. Technology Social media 2015 Goals New Year''s Resolutions Tech Testing Time Management'

Social Media 325

Social Media Meeting Course Community 325

Stern + Associates

APRIL 13, 2023

Investing in Decarbonization Technology: A Vital Step on the Path to Creating a Sustainable Future The climate crisis has presented humanity with its greatest challenge yet. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 94

Policies Energy Government Crisis 94

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q8: How important is learning to measure PR results? You can learn more about Stephen here. If so, how?

Communications 191

Communications Community Blogging Twitter 191

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community.

Publicity 164

Publicity Ethics Data Community 164

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. Each practice is expanding.

Big Data 250

Big Data Data Education Internal 250

Stephen Waddington

JULY 3, 2020

As lockdown measures ease organisations are taking stock of what they have learnt from the last 12 weeks, to see if there is anything they can take forward to make them more efficient. Community and personal wellbeing We have a new appreciation of each other, of our local community and of our keyworkers.

Local 126

Local Community Measurement Video 126