ImPRessions - Crenshaw Communications

JUNE 22, 2021

It’s audio-only and connects the audience and speakers by letting them share information in real time. For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. It’s also the phase where targeted marketing kicks in with brand-oriented information to nudge along the prospect. Storytelling engages, influence persuades. PR content offers depth, credibility. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Communicate openly and honestly about the brand, products, and business practices. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives.

Corporate 78

Corporate Industry Communications Ethics 78

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Storytelling is the underlining theme for social media pros. Community management. Strong copywriting skills. Use data to hypothesize.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Communications 196

Communications Storytelling Groups Community 196

PRSay

NOVEMBER 15, 2022

Air Force (retired) and is now director of inclusive communities for Amazon. Panelist Patrick Evans, deputy chief of information for the United States Navy, said he had also felt a call a service. military approaches diversity, equity and inclusion and about the importance of storytelling to communicate an organization’s messages.

Nonprofit 131

Nonprofit Storytelling Radio System 131

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

The Hoyt Organization

DECEMBER 12, 2023

Mastering confidence is essential for establishing a positive first impression with your audience; whether that be the community, members of the media, a client or a new acquiantance. When you’re done, edit out the least important information to ensure you can cover everything within the allotted time.

Pitching 101

Pitching Publicity Meeting Storytelling 101

Stern + Associates

AUGUST 10, 2022

According to award-winning strategist and business journalist Ruchika Tulshyan ( Roo-CHEEK-ah Tool-SHE-yan ), inclusion is the most important leadership trait today. Leaders must develop curiosity, empathy and diversity to take their leadership skills to the next level,” explains Tulshyan. “By

Leadership 62

Leadership Storytelling Policies Groups 62

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. The post How PR Supports “Thought Leaders” appeared first on Crenshaw Communications.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Try our services.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? ” The blog is a reliable source of macro PR information and industry trends. Authentic Storytelling Project. Read on to start creating your own PR blogroll.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

JULY 6, 2022

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. While leading global communications at INFINITI in Hong Kong, the team often discussed aspirational attributes of the ideal global PR professional. Our list grew, but included: We’re journalists and storytellers.

Communications 94

Communications Internal International Travel 94

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From then on, every decision she made was ultimately informed by this goal. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Answer relevant questions with specific information based on your expertise and work your way up to becoming an expert by giving most relevant answers on other people’s posts. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Critical Mention

SEPTEMBER 18, 2018

Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Social media provides a personalized, online networked hub of information, dialogue and relationship management for which brands and individuals to participate.

Course 79

Course Social Media Media Community 79

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

Rock the Status Quo

DECEMBER 10, 2015

The PR community has growing dialog around the importance of a custom pitch. Put on Your Storyteller Hat. Do they have women leadership? Smartphone secrets that make your financial information vulnerable? Put on that creative storyteller hat and let ‘er rip. Two words: vertical markets. GET INSPIRED!

Pitching 100

Pitching Real Estate Banking How To 100

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Stern + Associates

NOVEMBER 16, 2023

And that’s what I’m trying to do.” – Tova Friedman, The New York Times Bestselling Author of “The Daughter of Auschwitz” In the digital age, we have access to more information than ever before – but somehow, knowledge of the horrors of the Holocaust is slowly eroding. Shockingly, a 2020 survey measuring Holocaust awareness in the U.S.

Survey 62

Survey Groups Storytelling System 62

Waxing UnLyrical

DECEMBER 14, 2015

Thought Leadership: Wise Thoughts from Wide Experience. Five Observations Gained from Starting an Online Community. Storytelling through the Eyes of a Child. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. ” 5. 6 Rules of Thumb for Successful Brand Publishing.

Storytelling 0

Storytelling Video Leadership Writing 0

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

FEBRUARY 3, 2017

In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels. In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). 10 Leadership Tips for 1:1 Meetings with Employees.

Employee 90

Employee Internal International Training 90

The Hoffman Agency

JUNE 4, 2019

A PR agency should cultivate the same relationship between its clients and journalists, making those companies and their executives trusted and reliable sources of interesting information. A way to get around this is to alert them about informative thought leadership on the company’s blog.

Media 34

Media Content Marketing Company Agency 34

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. She’s motivated by working on projects that can make a difference for their community and audiences. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR 20/20

SEPTEMBER 17, 2019

We will update this post as that information is released! Experiential storytelling. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. From then on, every decision she made was ultimately informed by this goal. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 74

Strategy Trade Shows Case Study Course 74

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. .” I follow my local Whole Foods on Twitter, and I know that I can count on them for information at any time.

Leadership 40

Leadership Twitter Small Business Storytelling 40

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Do we have accurate buyer personas that inform our marketing strategy? Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation.

Marketing 52

Marketing Technology Internal International 52