Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. A true educator and changemaker with a heart of gold.” There wasn’t enough traction.

Software 78

Software System Training Enterprise 78

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. Today, RBC’s blog is a vibrant mosaic, offering everything from retirement guidance to educational insights. infographic. The results?

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

SEPTEMBER 27, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season. Winning education press releases from around the world provide strong examples for linking with the fall theme.

How To 95

How To Tourism Fashion Travel 95

Newsfile

SEPTEMBER 28, 2023

Moreover, you can use high quality images, videos, infographics, tables or charts. Furthermore, they create a sense of community and nostalgia, and capture the spirit of the season. Winning education press releases from around the world provide strong examples for linking with the fall theme.

How To 93

How To Tourism Fashion Travel 93

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Create community-focused events or initiatives. Develop content that educates and adds value to the customer’s life.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Adjusting to new trends is part of the business for PR professionals. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

PR Matters

JULY 31, 2014

That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? It contains only easy-to-read-and-learn content, featuring some of the best educational, how-to material on the use of Twitter. But are we using it in the best way we could? collection.

Twitter 178

Twitter Guidelines Infographics Social Media 178

Deirdre Breakenridge

MARCH 23, 2016

If your CEO used to be a CMO , they’ll likely have quite a bit of knowledge in this area, but not everyone is so lucky and you may need to take this as an opportunity to (respectfully) educate. Visuals (photos, infographics, etc.). Tell them that all PR is content , and content is made up of: Channels. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Influencer Collaborations: Collaborating with influencers allows B2C brands to tap into established communities. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Content Marketing 52

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. About [Company Name]: [Brief boilerplate about the company and its role in the community or industry]. Product Launch The headline on this press release focuses on the company and what it means for the industry (education usage surges).

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. 16) Social media fragments into niche communities. ” Scott Kaminski | Häfele America Co.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

MAY 27, 2016

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. These elements did more than educate—they told a story.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

MAY 5, 2014

Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. A Snapshot of Give Local America from Kimbia, Inc.

Local 73

Local Nonprofit Infographics Facebook 73

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” These markets included technology, financial series, higher education and legal services, among others.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

FEBRUARY 10, 2018

Whether or not you can teach creativity is routinely debated, but there are studies that suggest creativity is innate and the structure of formal education may aid in its removal. . Especially when the economics community is calling creativity an important skill in the future. 1) Creativity as a skill to be lost.

Creativity 67

Creativity Analytics Study Exercises 67

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Solo PR Pro

JUNE 1, 2015

Members of the Solo PR Pro community know I’m a firm believer that regular breaks are critical to enjoying a long-term, successful career as a Solo PR Pro. Ultimate Social Network Cheat Sheet for Image and Video Sizes [Infographic]. Chat Recap: Client Reporting Best Practices with Christine Perkett. We’ve earned it!

Infographics 40

Infographics Conference Community Education 40

Karen Freberg

DECEMBER 21, 2017

Visual summaries as infographics. I think this is very good to have to summarize the key takeaways in a way students, professionals, and even educators are able to comprehend and relate to. Very happy for you and thank you for all you do for the sports community! How great is this – especially for a visual learner?!

Sports 47

Sports Brand Branding Case Study 47

Shift Communications

JULY 20, 2015

My hands touch all sorts of projects ranging from the development of infographics, web banners and print collateral to social content and animated Powerpoint presentations. One of our greatest challenges is educating SHIFTers about our creative services. It’s a gradual process that requires education and patience.

Agency 60

Agency Creativity Infographics eBook 60

Waxing UnLyrical

AUGUST 12, 2015

The community was scanning, spending less than a minute on a post. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Like other educational media platforms, we don’t “sell” our partners. For example: when we launched CommPRO, the typical contributed post was 1,000+ words.

Radio 40

Radio Mobile Media Sports 40

Shift Communications

MAY 14, 2015

The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Adhering to the 80/20 rule of education/promotion is a good place to start.

B2B 60

B2B Marketing Construction Analytics 60

PR Conversations

JULY 5, 2017

Communication specialists offer guidance on leading personal accounts in social media, prepare directors for participation in press events, provide information support whenever it’s needed. In some cases PR executive is expected to educate his/her boss on the importance of visibility and make sure he/she is willing to collaborate with media.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers. The Public Relations Expert.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers. The Public Relations Expert.

Marketing 40

Marketing Mobile Engineering Technology 40

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.

Media 78

Media YouTube Transportation eBook 78

Rock the Status Quo

JULY 30, 2015

The below infographic outlines the major issues pretty well. What would happen if they created targeted, promotional and educational social media campaigns using their own platform, integrated into an overall PR larger strategy? Create a weekly Twitter chat targeting social media community managers and content marketers.

Education 100

Education Social Media Twitter Content Marketing 100

Cision

MAY 3, 2017

By supporting the press through honest PR practices, by giving back to community, but upholding ethical standards in all that they do, companies can help ensure that the American dream and the laws that govern it stay in place permanently. It’s easy to stay silent and not take a stand on current events. ” He is right.

Brand 253

Brand Branding Government Ethics 253

Melissa Agnes

NOVEMBER 4, 2014

Though the CDC is attempting to educate the public, I continue to see first-hand that their efforts are falling short. 1) Hospital attendants and first responders MUST be prepared and educated. This means that better and more adequate training and education needs to be going on within each and every hospital.

Healthcare 221

Healthcare Education Crisis Crisis Communications 221

Doctor Spin

JANUARY 5, 2024

Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. Engages in online forums and discussion groups focused on sustainability.

How To 52

How To eBook Corporate Groups 52

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The biggest mistake PR pros make in approaching his "HRchat" podcast, says Bill Banham, is “pitching without offering educational content ideas.

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

JUNE 11, 2020

Companies can reroute part of these massive budgets to digital content that helps educate consumers while staying within industry rules and regulations. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. A post shared by RealSelf (@realself) on Apr 20, 2020 at 9:55am PDT.

Healthcare 136

Healthcare Content Marketing Industry Trends 136