Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Four Marketing and Communications Trends Your Public Relations Agency Can Help You Implement Now. Affiliate Marketing Dominates Product PR. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge.

Corporate 88

Corporate Real Estate Communications Marketing 88

Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my home.

Analytics 143

Analytics Google Data Technology 143

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 95

YouTube Marketing Local Chemicals 95

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 255

Corporate Analytics Communications Web 255

Remote PR Jobs

SEPTEMBER 25, 2023

It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Improve your SEO. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Agility PR Solutions

SEPTEMBER 24, 2020

In these increasingly disputable times, brand loyalty begins and ends with trust, as communicators know—but who do consumers trust to determine a brand’s own trustworthiness? The post Consumers value an A+ BBB rating on a company’s website more than a 5-star Google rating appeared first on Agility PR Solutions.

Google 120

Google Consumer Agency Brand 120

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. It’s not just a lack of communication between PR and digital marketing that can block analytics access. But so few PR people use this data.

Analytics 136

Analytics Google SEO Data 136

PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. One for PR and marketing professionals to watch closely.

Google 84

Google Newspapers Financial Web 84

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. It’s frustrating.

Privacy 434

Privacy Case Study Policies Advertising 434

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. This retrospective examination could offer key learnings for those in the field. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Shift Communications

NOVEMBER 7, 2014

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

Google 98

Google Data Pitching Tools 98

Cision

AUGUST 17, 2017

Google uses big data to show you as many useful ads as possible when you search for things online. While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. Marketing execs already understand the power of earned media.

Big Data 166

Big Data Data Communications Creativity 166

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Your process will be made easier with the resources listed below: Quick Tips Start with 5 Quick Tips to Develop Your Perfect Integrated Communications Dashboard. It’s a lot of work, but very doable. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As he shared with me recently, “PR validates a lot of what every other [marketing] discipline provides or does. Some are bad – causing Google or other search engines to penalize content. Editorial links are arguably the best kind of backlinks – Google considers them an example of a favorable linking strategy.

SEO 203

SEO Engineering Google Examples 203

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. Marketers and PR professionals need the best tools available for making content perform. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators.

Google 60

Google Video Marketing Storytelling 60

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. “Strategy” dimension – The extent that an employee understands their organization’s strategy and believes that it will result in a positive endstate in the market. Importance.

Internal 218

Internal International Communications Employee 218

Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Think you’ve got the chops to tackle Google Analytics’ toughest questions? How’d it go?

Analytics 60

Analytics Google eBook Data 60

Cision

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 0

Communications YouTube Analytics Instagram 0

Shift Communications

APRIL 19, 2022

Hundreds of organizations — from healthcare IT, biotech and life sciences companies to tech giants like Amazon, Apple and Google — are expanding their offerings. They’re bringing to market new options to better detect, diagnose and treat diseases and to help people stay well. Metaverse healthcare communications opportunities.

Healthcare 88

Healthcare Communications Consumer Community 88

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . Google Trends is an extremely useful tool that shows what people are searching for and highlights search phrases at their peak volume. Minimize self-promotion .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Shift Communications

FEBRUARY 18, 2020

More and more marketing leaders are being called on to adopt revenue marketing. As a Google Analytics certified agency, SHIFT regularly uses Google Analytics to track sales, referrals, backlinks and other goal conversions for clients. There’s a lot of data to unpack when clients allow PR to dissect Google Analytics.

Measurement 107

Measurement How To Analytics Marketing 107

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. The post Five Things PR Teams Should Know About Voice Search appeared first on Crenshaw Communications. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

The Resolution Blog

JUNE 17, 2015

Ensure that you stay on the right side of Google. Advertorials have always been a part of our communications plans and with the rise of bloggers and social influencers asking for payment for collaboration, new forms of advertorials are set to continue to be a part of our public relations plans. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

Google 60

Google Data Data-Driven PR Software 60

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Most shopping trips today start with Google. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. What previous event marketing and consumer engagement efforts have been made by the brand, and why did these fail?

Community 92

Community How To Marketing Data 92

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. In today’s information-rich society, there is no need to explain communications’ essential role in any industry. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online.

Company 98

Company Communications Case Study Engineering 98

PRSay

SEPTEMBER 9, 2019

28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper.

Leadership 126

Leadership Google Meeting Groups 126

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52