Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. The “too creative” pitch. We’re not above a little creative hyperbole to get interest, but tread carefully. Print magazine? The ill-timed pitch.

Pitching 149

Pitching Sports Print Creativity 149

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are you most excited for in your new role as director of communications at Klick Communications? What did you learn from that experience?

Television 120

Television Travel Tourism Pitching 120

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

Cision

DECEMBER 4, 2015

Nova Halliwell is a communications professional living in New York City. . Having worked in PR for more than a decade, I’ve seen plenty of communications plans written by people who don’t interact with media – or at least haven’t done so in a very long time. Want more tips to help executives prepare for the next big interview?

Print 120

Print Interviews Pitching Conference 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? At coveragebook.com, I’m in the privileged position to speak to many communications teams throughout Europe and the US; teams of all shapes and sizes. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion.

Sports 86

Sports Television Advertising Advertising 86

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Maxim Behar

JANUARY 11, 2024

We are guests in this wonderful office of M3 Communications , Inc. Both the communications and industrial businesses are very competitive. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Today we will focus on Leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. I’ve created a Facebook community of practice with the aim of exploring the future of the media, marketing and PR business. This is my fourth lockdown letter.

Media 83

Media Crisis YouTube Television 83

Solo PR Pro

JULY 5, 2022

Janet Falk, Falk Communications and Research. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Manage your day and week with a calendar app. I try to hit the gym first thing every morning after caffeine and breakfast.

Meeting 98

Meeting Writing Pitching Case Study 98

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But then Marriott had to figure out next steps.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. We like to see entry-level resumes with some experience in the communications area.

Travel 120

Travel Agriculture Tourism Internal 120

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Digital and interactive media have largely displaced print. If you have a CEO who can slam dunk every interview, good for you. And now, here we are. Are your spokespeople working?

Strategy 78

Strategy Media Storytelling Pinterest 78

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc. 03.01.2021. To find a good publisher.

Local 52

Local Writing Social Media Interviews 52

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Consider Crayola.

Agency 100

Agency Newspapers Radio Interviews 100

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media.

Fashion 120

Fashion Pitching Journalism Social Media 120

Mora Communications

NOVEMBER 21, 2017

Branding takes work, research and creativity. By being featured on TV or in print you and your company attain the legitimacy and validation that comes from being featured as a news story. You can then use that media coverage including links to your interviews and quotes from your press throughout your various marketing strategies.

Brand 40

Brand Branding Wikipedia Print 40

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” Brandwatch promoted Cali Tran to the role of President and CEO.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Vuelio named this blog the best PR and communications blog in 2019. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team.

Government 103

Government Education Print Ethics 103

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Media Relations 98

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). Perhaps, between the written communications and the management counsel, a PR focus evolved into the best “genetically codified” role for me. What is your favourite occupation in PR?

Journalism 79

Journalism Ethics Film Construction 79

Maxim Behar

JULY 5, 2023

I will surprise you by telling you that today we will talk not about communications, but about the taste of life, as Maxim Behar this week takes on the role not of a PR expert, but of a culinary guide. Host: I listened to an interview of yours in which you say that Seychellois cuisine is very different.

Radio 52

Radio Hotels Course Social Media 52

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Communication with my husband. What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

JANUARY 3, 2017

His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Another constant is the number of times creative gets uselessly shredded by clients trying to prove something. Far harder.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

JULY 18, 2012

The first thing we did was reach out to the foodies in the city to let them know we were coming; so food bloggers, the newsletters that wrote about food, the actual print media food writers to include outlets like the Washington Post , the Washingtonian , and others. A variety of different ways. Image: Courtesy Jamie R.

Writing 94

Writing Interviews Industry Pitching 94

MaccaPR

AUGUST 26, 2015

But, it takes strategic insight and smart planning to communicate a brand’s history well. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. She’s the owner/director of Strata Communications , which is a collaborative agency working with other similarly minded practitioners in PR and allied fields.

Real Estate 71

Real Estate Local Government Internal 71

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Stuart Bruce

JUNE 24, 2015

It gets more confusing when we consider that the best way to communicate with people (talking and listening) is emotionally, not just with facts. PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? Hailing from Montreal, Jackson Wightman wears a number of communication hats. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough.

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. And even though we look for hard news, our coverage is broad, and so is our readership, so we appreciate “creative” pitches as long as they are well thought out.

Print 136

Print Interviews Pitching Meeting 136

Maxim Behar

NOVEMBER 15, 2023

It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar. Media drives the communication between people around the world. Now, 10% of it is in print, the other 90% is on the social media platforms.

Hotels 64

Hotels Newspapers Journalism Ethics 64