PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. They’re walking a tightrope in a hurricane.

Report 86

Report Corporate Employee Policies 86

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! With a commitment in place, it’s critical that the audience and respective messaging be aligned. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Onclusive

FEBRUARY 12, 2018

Generally, if people are hearing about a new Overstock product, feature, category, partner, or technical innovation, at least a portion of the messaging is driven by PR. We also work cohesively with other marketing channels to ensure that all channels are highlighting key announcements using consistent messaging.

Interviews 223

Interviews Retail Data Engineering 223

Cision

OCTOBER 19, 2017

Establishing the keywords that your audience uses to find brands like yours can help sales staff use a vocabulary that parallels your online marketing messaging. With it, you can search for keywords using a phrase, website or category; get search volume data and trends; and expand your keyword list.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Work to develop a point of view about the workforce, relevant government policies, business culture, leadership, or another broad topic and weigh in with your own content or comments. Or, maybe they want to minimize attention to competitors, In some cases they have truly created a category. Embrace competition. Be consistent.

B2B 232

B2B Agency Energy Media Relations 232

5W PR

AUGUST 9, 2022

Once this has been ascertained, crafting messages that resonate with customers becomes easier. Looking at what other competitors are doing helps brands determine relevant topics to write about. Twitter chats are events where people discuss a particular topic using hashtags. · Write a blog post on the company website every week.

Company 78

Company Strategy Software Writing 78

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. And that outcome should be more specific than “awareness.”.

Communications 78

Communications Analysis Leadership SEO 78

NewsWhip

OCTOBER 30, 2020

The top stories about Biden and Trump since May are some of the top-performing stories anywhere in the world about any topic. Between them, these two topics made up 30 percent of the top stories. Election integrity was the third big topic among the top 1,000 stories. . The top stories and narratives about Trump .

Viral 174

Viral Journalism Analysis Comparison 174

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. Muddling the message. Unless the target audience is highly technical, the messaging will fall short.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach. Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. Automated monitoring not only flags coverage, but also puts the most topical news on our radar. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Tools Agency Resources 136

Cision

AUGUST 10, 2016

If your fingers stumble over the keys of your keyboard, you’re losing valuable time simply trying to communicate your message. One big time-suck for me is coming up with new content topics. Coming up with topics is the hardest part. Keep a Spreadsheet of Topic Ideas. Voice Typing: Your New Best Friend.

Analytics 120

Analytics Google Energy Writing 120

Sword and the Script

NOVEMBER 23, 2021

The message in the copy indicated that sales were booming – the dealership didn’t have enough salespeople to serve the demand. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 145

Leadership B2B Study LinkedIn 145

Cision

OCTOBER 3, 2016

Purchase: “bought” “purchase” “buy” “buying” [company name or industry or product category]. Identify Trending Conversation Topics. Why did conversation spike, and what was the topic? Comparison: “[Company name]” and “versus” or “vs” (or simply input your competitors’ brand names). Was it positive or negative?

Software 0

Software Comparison Media System 0

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. Help experts amplify their message: This helped us to better grasp the topics and to leverage the experts’ network.

Software 78

Software System Training Enterprise 78

Cision

OCTOBER 6, 2016

It’s the one channel where you completely control the messaging and tell the story in a way you want it told. This takes PR out of the nice-to-have marketing category that’s first on the budget chopping block, into an integral part of your business growth strategy. Owned Media. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach. Power of Voice 2.0

Big Data 150

Big Data Data Meeting Measurement 150

The Resolution Blog

JANUARY 24, 2020

It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. These are often focused on conveying key messages and changing behaviours. Yet delivering these messages can be considered ‘favourable’ by the client?

Analysis 156

Analysis Measurement Government Examples 156

ImPRessions - Crenshaw Communications

APRIL 5, 2018

It isn’t always easy or quick, which is why many PR agencies spend the first month or more hammering out the messaging, story, and strategy. For me, this is particularly crucial for the founder of an early-stage business, and it’s not the same as the business story or messaging. You’re spamming media.

Pitching 174

Pitching Enterprise Exercises Agency 174

Flack's Revenge

JULY 11, 2018

They can be as small as a fresh approach to a pitch, and as large as reinventing a product category, or pioneering a new one. Many tech solutions don’t fit neatly into a category – they either disrupt the existing landscape or are a totally different beast. Helping Tech Companies Play Bigger.

Insurance 204

Insurance Insurance Advertising Advertising 204

5W PR

AUGUST 19, 2021

To help stay on topic, all PR writing should be guided by certain goals that relate to the overall PR campaign for the company. The group of people who fall into the target audience category depends on plenty of different factors which every company defines on its own. Goals and Objectives.

Writing 88

Writing Publicity How To Measurement 88

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. They typically fall into two categories: paid and organic. Remember: your messaging and promoted content should not repeat across spokes.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Buzzstream

SEPTEMBER 27, 2018

If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult. Identify the topics that resonates with your audience. The first step in this process is identifying which topics already resonate well with your audience. Let’s get started.

Strategy 99

Strategy Analysis Reddit Data 99

Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. ” Within the scope of social capital are two categories: Bonding social capital – ties between relatively homogeneous groups. What types of content and messaging would appeal to a diverse audience?

Social Media 120

Social Media How To Media LinkedIn 120

Shift Communications

AUGUST 29, 2023

We found coverage on the topic was up nearly 3,000% in H1 2023 versus the previous period. Within six months “Corporate & Product News” jumped from 3rd to 1st in our analysis of top AI news topics by volume. Corporate/product PR and messaging needs to address and alleviate concerns (of buyers and end users).

Survey 60

Survey How To Storytelling Corporate 60

Cision

JULY 11, 2017

Organizing your keywords by media type, topic, people, etc., Email Alerts: Be sure to configure daily or weekly email alerts based on your searches to be notified of recent mentions and breaking news; these can typically be organized by categories like media type or search topic. also makes future refining much easier.

How To 265

How To Media Software Agriculture 265

Sword and the Script

JULY 26, 2022

PR is based on that last category media mentions – so for the purposes of this article, that’s where I’ll be focusing. Our CEO is an expert on the topic. Once you’ve drafted the article, go over it with a fine-tooth comb to make sure it’s coherent, well-written, and has no obvious marketing message. How do you earn media?

Media 166

Media Pitching Agency Guidelines 166

Maxim Behar

OCTOBER 7, 2021

Maxim Behar commented on the large-scale global collapse of Facebook, Instagram and WhatsApp which lasted more than 6 hours, how dependent we are on social media, can we count on them, who are the affected and more on the topic in the show The World and We on Bulgarian National Television with the anchor Joanna Levieva-Sawyer.

Television 52

Television Facebook Instagram Course 52

Burrelles Fresh Ideas

MARCH 5, 2024

The survey asked whether generating earned media across three channels – local, national and trade press – had become easier, more difficult, or about the same as it was, and average responses in all three categories fell into the “more difficult” range.

Media 97

Media Nonprofit Pitching Analytics 97

Prohibition

APRIL 26, 2022

Which is why making sure you choose the right influencers, who will help you reach your target audience and successfully share your messaging, is crucial. Take a look at the topics that your audience may be interested in and target social media influencers that share content within those categories.

Social Media 62

Social Media Brand Branding Media 62

Solo PR Pro

FEBRUARY 15, 2022

For the record, these fall into the celebrity category and are out of reach for most of us). You are looking for topic experts and for appropriateness for the brand. Our initial outreach is sometimes a Direct Message on one of their channels. Once you have answered at least some of these questions, you can begin the process.

Small Business 99

Small Business Web Nonprofit Resources 99

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. is an entirely insufficient message. Take COVID vaccinations as an example. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

ImPRessions - Crenshaw Communications

JULY 25, 2017

Make sure your messages are aligned. We worked closely with SNEB leaders to make sure our messaging about healthy snacks for children hewed as closely to theirs as possible. Where possible, work with clients to offer opportunities for shared exposure with other category players. Smart PR partnerships expand opportunities.

Education 136

Education Leadership Agency Instagram 136

Flack's Revenge

JANUARY 10, 2019

Finally, I include links to other stories I’ve seen on the topic. Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. On the other hand, we are becoming more active with messaging platforms. The medium is the message for Chrissakes.

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

MARCH 8, 2016

They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. To be successful and commanding in a podcast interview, it’s important to understand how to articulate messages succinctly so they survive a sometimes rigorous editing process.

Pitching 159

Pitching Radio Training Interviews 159

Reputation Us

APRIL 18, 2017

A thought leader is someone prominent and who many view as having expertise or exceptional insight regarding a specific topic. Start with building a list of categories or topics you anticipate the public and/or media having interest in. I’ll skip the dictionary definition that often opens a blog post and put it bluntly.

Leadership 83

Leadership Print Training Radio 83

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Journalists (and influencers with journalistic ambitions) fall into this category. That’s marketing !

Publicity 52

Publicity Marketing eBook Public Affairs 52