ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

Even major B2B categories are likely to be narrower than large consumer product or services industries, so they lend themselves to “long-tail” search terms. Testimonials or reviews are powerful for any product category. Here’s how I learned to stop worrying and love B2B work. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. It also means credibility is important.

B2B 170

B2B Brand Branding Education 170

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Having this data at your fingertips covers all six PESTLE categories. Sentiment monitoring. Finally, you can track sentiment trends over time.

Analysis 195

Analysis Media Reputation Trends 195

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. How you must position the company or product in the media, for example. Explain how PR works.

Travel 100

Travel Education Storytelling Company 100

Bianchi Biz Blog

APRIL 11, 2024

Much of that growth in attendees, exhibitors and exhibitor space came from the advanced vehicle technology and mobility space, as the number of exhibitors in this category more than doubled to over 700. No, CES (formerly known as the Consumer Electronics Show), is not an auto show.

Automotive 99

Automotive Mobile Government Technology 99

Cision

DECEMBER 14, 2017

Clear Content Categories. Gone are the multitude of content categories at the top of the blog page. And best of all, you’ll no longer find the same content filed under multiple categories. Cision® Product News — Keep up with everything Cision. Simple Newsletter Subscription Options. Recent Posts.

Blogging 169

Blogging Leadership Content Marketing Measurement 169

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? React to breaking news.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

NOVEMBER 7, 2023

One highly effective way to showcase products and reach a broader audience is by securing a spot on holiday gift guides. Importance of holiday gift guides Holiday gift guides are curated collections of products and gift ideas typically organized around specific themes or categories.

How To 78

How To Retail Pitching SEO 78

Sword and the Script

JANUARY 17, 2023

My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since. 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. 3) There is no order of merit to this list.

Technology 92

Technology Software Resources Pitching 92

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Product roundups by other content creators.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

OCTOBER 10, 2022

While Americans are trying to put the pandemic in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge. And on a daily basis, we are bombarded with — let’s just say it — bad news all around, from new health threats to economic instability and grim news from abroad.

Consumer 163

Consumer Brand Branding Marketing 163

ImPRessions - Crenshaw Communications

MARCH 3, 2020

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Myth: An innovative product will generate its own PR. Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. Myth: Great PR can overcome a mediocre product or service.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Today’s tech categories are hotly competitive. This is particularly important for early-stage businesses that don’t have lengthy track records.For products, the implied third-party endorsement can work hard to elevate a solution within a sea of sameness. News creates a market presence.

Technology 246

Technology Company Banking Education 246

Flack's Revenge

JULY 11, 2018

It’s about marketing that transcends products and features to tell a more meaningful story. It takes a big idea to attract the attention of consumers and get them to buy your product…”. Like in advertising, they transcend routine product and company promotion. Sometimes the idea involves novel product positioning.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. CES is a great venue for showcasing new and innovative products. For starters, it’s the need for transparency and simplification in the category. CES 2020 is officially a wrap.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

When hard news isn’t happening in a business, however, it helps to think outside your world. Or, maybe they want to minimize attention to competitors, In some cases they have truly created a category. But paradoxically, competition usually means journalists will be far more interested in covering your product or service.

B2B 232

B2B Agency Energy Media Relations 232

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Amazon (6.6K+ articles): In the smart home category, Alexa’s success was in integrations at CES this year.

Trends 191

Trends Brand Branding Software 191

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Positive news items, product reviews, or shared expertise can position the brand as reliable. What is earned media? Some say that earned media is a synonym for PR.

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

JUNE 20, 2018

You have news. The most common trigger for hiring a PR agency is a hot new product or service. Media run on news, so the launch of a new product can kick-start a successful PR campaign. You have no news. If it seems like I’m stacking the deck here, well, maybe. Big changes are coming.

Education 178

Education B2B Employee Crisis 178

Cision

AUGUST 3, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. The need for a PR system of record in the communications industry that integrates with analytics and marketing automation systems is demonstrated by the back-to-back recognition of Cision’s comprehensive platform solution in this award category.

Industry 0

Industry Communications Software Hotels 0

ImPRessions - Crenshaw Communications

JULY 16, 2019

Having a protocol to respond quickly to breaking news and industry trends is key to gaining traction in a digital world. Executives can easily get their names and insights in the news by simply commenting on data breaches or other major stories. Having a team ready to scan the news and look for reactive opportunities is vital.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

JUNE 23, 2020

And with a 24-hour news cycle, publications are always searching for fresh content. For example, a client in the professional services category may address the legal or security implications of widespread remote work due to the COVID-19 pandemic. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

NewsWhip

JUNE 14, 2023

At NewsWhip, we’re dedicated to improving our products and delivering reliable solutions that exceed the expectations of our clients. Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. stars and above.

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. For us, it’s a huge and growing part of our business and an exciting category. What industry changes will drive the news cycle and create ad tech PR opportunities for companies in the category?

Privacy 156

Privacy Advertising Advertising Data 156

Cision

JULY 19, 2017

Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays. Know your product. Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Also, as the IoT category has matured, security and privacy have become key concerns. Let’s be honest — media don’t want to cover startups that have no capital and no scalable product. Others raised money but never delivered a product. That alone made them coverable. That’s no longer the case.

Trends 186

Trends Media Privacy Technology 186

Sword and the Script

AUGUST 22, 2023

It’s a unique chance to earn a place in the news, which in turn provides an opportunity to talk about the problem your company solves. If you don’t disclose the numbers, you risk having the news passed over by busy reporters. While most VCs wouldn’t miss a chance for news coverage, PE tends to be secretive and reclusive.

Corporate 94

Corporate B2B Company Marketing 94

Sword and the Script

FEBRUARY 16, 2021

It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. It’s not about you, your company or products. Put your audience first.

Government 136

Government Survey Ethics Media 136

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. Press releases can take many forms depending on the news you are announcing. However, not all product or brand releases warrant a press release. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

5W PR

AUGUST 9, 2022

While traditional software companies have to figure out how to sell products to individual customers, SaaS companies must convince companies of varying sizes that they should be using their software. Publish these articles through online magazines, news websites, and the brand website. Strategies That Work.

Company 78

Company Strategy Software Writing 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. See Chris Harihar’s post for advice on how to determine if a news release is needed.

Infographics 149

Infographics Retail Resources Employee 149

Flack's Revenge

DECEMBER 7, 2020

.” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? So, adding the words “secret sauce” to your solution news should make it a natural media magnet, right? Not all technology products have a secret sauce. But what is Retsyn?

How To 194

How To Wikipedia Engineering Web 194

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Even if the news isn’t directly relevant, we naturally avoid happenings that trigger cascading stories that could fight with our news, like the opening of the Olympic Games, Election Day, or big pop culture events.

Product Launch 120

Product Launch Trade Shows Comparison Government 120