Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader. It should work hand in hand with other content marketing initiatives.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Mindful Marketing

OCTOBER 4, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all heard that our nonverbal communication conveys more than the words we speak. Still, what do a couple of guys wearing shorts and sunglasses to work have to do with marketing?

Policies 98

Policies Sports Interviews Case Study 98

ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. Most have blogs for further exposure.

Enterprise 160

Enterprise B2B Interviews Engineering 160

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. No category was left untouched. This retrospective examination could offer key learnings for those in the field.

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

JULY 1, 2016

As we were preparing to offer an exclusive interview with the founders, they suddenly changed course and decided to offer the service first to college students, a very different segment from the one we had developed messaging and materials for. You don’t yet have a “category.” Your product USP is a moving target.

Engineering 159

Engineering System Journalism Interviews 159

Sword and the Script

JULY 26, 2022

We all know the market has taken a downturn. And we all know that when markets drop, budgets go with them – usually, marketing and comms first. As the head of a PR agency, I strongly believe that PR and marketing budgets should be maintained during recessions rather than cut, but I know that’s an uphill battle.

Media 166

Media Pitching Agency Guidelines 166

The Awards Blog

FEBRUARY 7, 2020

I think it’s important for companies to understand the underlying marketing and economics of the world of awards programs. In some awards programs, there are actually people who perform research and write reports choosing companies as the leaders in a particular category. So why should you have to pay? . Did you win?

Course 87

Course Conference Journalism Writing 87

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. Apple is the stylish design-driven leader in consumer tech. Categories and labels have their own brand associations and perceived value.

Brand 120

Brand Branding Technology Big Data 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. A well-researched speakers’ bureau can vault a little-known company into the media (and influencer) spotlight and help turn an established company into a market leader. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

It’s critical to know where your business sits within its category. Once an interview is set up, it’s important to prepare the spokesperson in a similar way. If you have a client or your business is looking to build buzz, here are a few ways to break through the noise and be heard. Use strong language.

Pitching 140

Pitching B2B Infographics Study 140

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Innovative ways to work with ad, marketing, and SEO partners. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. They also took home Awards of Excellence in the project categories New Digital Platform and Podcast for Believe in Banking.

Banking 96

Banking Film Transportation Financial 96

Reputation Us

APRIL 18, 2017

But, what is thought leadership and who constitutes being a leader of thought? A thought leader is someone prominent and who many view as having expertise or exceptional insight regarding a specific topic. What does this mean for a business though and how do you find your thought leaders? Get your experts out there!

Leadership 83

Leadership Print Training Radio 83

Cision

MARCH 17, 2016

In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy? Here are four ways to gain customers through effective content marketing: Want more tips on how to improve your content strategy? Drive behavior.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Mindful Marketing

AUGUST 27, 2022

The world’s third largest economy and a leader in culture and industry has uncorked a contest called “Sake Viva” that asks citizens in their 20s and 30s for new ways to make and market alcoholic beverages. Encouraging excessive consumption of any kind equals “ Mindless Marketing.”

Advertising 82

Advertising Advertising Government Consumer 82

Sword and the Script

JULY 7, 2020

That’s an undesirable description for a company charting a course a new category. In an interview with PRWeek, the company likened it to a CRM for PR. Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. Welcome to the second half of 2020!

Technology 122

Technology Publicity Software Print 122

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

PRSay

JULY 21, 2017

This involved building relationships with marketers, athletes, media, equipment manufacturers, the people running the sanctioning organizations and even individuals on the technology side of the sport. A national industry magazine even interviewed me, and I was later named to its list of the most influential people in the sport.

Sports 112

Sports Agency Interviews Travel 112

Buzzstream

AUGUST 12, 2020

The “need for speed” often can cause even marketing experts to take the time to check: Is it only writers from the outlet’s team who contribute? As expert-level marketers, it is imperative to check-in and make sure that you simplify your touchpoint and show that you are credible. . Image from FRACTL and displayed on PR News Daily. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? you can’t underestimate email.”

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Positive response positions a company as an innovator and thought leader. A good PR rep can also commission a quick survey of analysts who cover a given vertical on their impression of your brand and use the responses to prioritze both AR and media relations within a given category. Plan, practice and prepare.

B2B 120

B2B Trends Product Launch Report 120

Cision

DECEMBER 2, 2016

In today’s market, competition for your audience’s loyalty is fierce. Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. And that doesn’t mean they need to be category leaders or have the biggest budgets. How did you get your start in PR?

Film 120

Film Creativity Brand Branding 120

Sword and the Script

JULY 5, 2017

It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent. That’s my takeaway based on the interview below with Sophie Shiatis. Though it’s been many years, we recently reconnected and I learned of her company Shiny Blue Marketing, LLC and her services as an interim CMO.

B2C 55

B2C Education B2B Interviews 55

Ethical Voices

JULY 25, 2022

And there weren’t many public relations specialists in my market. There were plenty of advertising firms who maybe dabbled in PR or marketing agencies that did light PR, but no one who was really owning that specialist category as an agency. Are you the only solution in this category? It could drive the market.

Ethics 81

Ethics Training Real Estate Agency 81

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 62

B2B Marketing Survey Study 62

wiredPRworks

JANUARY 3, 2020

Whether you’re just starting out, looking to step up, or be visible as leader, there’s a package here for you. . Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” LinkedIn 2020 Profile Start Up Package. Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

wiredPRworks

JANUARY 3, 2020

Whether you’re just starting out, looking to step up, or be visible as leader, there’s a package here for you. . Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” LinkedIn 2020 Profile Start Up Package. Senior Executive.

LinkedIn 52

LinkedIn Engineering SEO Training 52

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

NOVEMBER 21, 2017

When companies merge, they often find different organizations have different marketing procedures and technologies. That’s what happened to Allison Schneider and it’s also how she got her start as a marketing technology ( martech ) executive. 2) Do you think martech is really making a difference in marketing effectiveness?

Technology 61

Technology Data Interviews Marketing 61

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications.

Ethics 78

Ethics Employee Communications System 78

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Data-driven press releases are a great way to establish your brand as an industry thought leader. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I joined as vice president of marketing. Axcient was born.

Content Marketing 111

Content Marketing Mobile Google B2B 111

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Department leaders. Categories of crisis management. These categories include: Pre crisis. Public relations team.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Waxing UnLyrical

NOVEMBER 16, 2016

A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. In his interview with the Nieman Foundation at Harvard , he said that the human brain was built to process visual cues in nature, and that text was an artifact invented by man.

Blogging 40

Blogging Strategy Social Media Content Marketing 40