ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

“What do people not understand about your job/business/category?” The software can make a huge difference in revenue, yet the category is narrow. In another case, we learned that a client company CEO had narrowly escaped a terrorist attack many years prior. Study competitors for differentiating factors.

How To 310

How To Transportation Software Employee 310

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. But you also need steadfast, focused execution and marketing to become a category king. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Start with the right category. The category fit is all-important, so never try to shoehorn your story into a slot where it may not work. Craft a story.

How To 254

How To Case Study Employee Industry 254

PRSay

JANUARY 11, 2024

I’ve been a senior Anvil judge for a while and have reviewed hundreds of entries across dozens of categories. Key tips for a successful entry also include: Study the list of Anvil Categories and don’t miss new categories added for 2024, including: Best Use of AI, Best AI Integration and Digital Innovations and Best Solution Provider/Vendor.

Case Study 94

Case Study Nonprofit Guidelines Ethics 94

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. If you’d like to add your voice for the next set of badges, we’d greatly appreciate a review on G2 here.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a new category by having executives speak on panels and keynotes at relevant conferences.

Conference 304

Conference B2B Content Marketing Case Study 304

Flack's Revenge

DECEMBER 12, 2022

Consider the countless PowerPoints, business plans, companies and new divisions launched in just one year to chase the Metaverse dream, involving all kinds of hardware, software, and use cases (think real estate, avatars, ecommerce, advertising, entertainment – the list is endless). But you have a job to do. A Look at Technology Evolution.

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. In some cases, it’s suitable for a quick media alert or even a press release.

Pitching 333

Pitching Case Study Leadership Data 333

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this. If you’ve done thought leadership well, you’ve set your sales team up for success.

B2B 102

B2B Study Company Leadership 102

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Showcase your product with visuals .

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. No institution was ranked in the “distrust” category. Similarly, 72% of U.S.

Government 136

Government Survey Ethics Media 136

ImPRessions - Crenshaw Communications

JULY 16, 2019

Trade reports and other wonky publications are eager to showcase specific case studies. The media benefit of such studies is invaluable to a tech-specific business, but do not get lost in the weeds. Ask for permission first, or instead think about authoring blind case studies. . Focus on the benefit, not the tech.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Study key outlets : Note the subject matter and scope for the publication you’re pitching and be cognizant of topics they’ve recently covered to spot the best opportunities and avoid duplicating efforts. Whatever the case, its publication helps establish the writer as an expert.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

For starters, it’s the need for transparency and simplification in the category. At the show, Jeffrey Katzenberg and Meg Whitman tried to plead their case, though the category remains skeptical. According to study after study , diversity and inclusion affect the bottom line. Diversity makes headlines.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. B2B campaign case studies have the same basic story structure.

Case Study 136

Case Study B2B Conference Industry 136

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. At one end of the spectrum are social media superuser journalists, dubbed “Architects” by the study. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Onclusive

NOVEMBER 8, 2017

To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. At the beginning of the high tech boom, there were early adopters who were unafraid of entering into a new category.

Communications 170

Communications Marketing Enterprise Case Study 170

Onclusive

NOVEMBER 25, 2019

Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Download this case study to learn why they selected Onclusive as their PR analytics solution.

Case Study 58

Case Study Analytics Study Enterprise 58

5W PR

AUGUST 22, 2019

5WPR attended the American Spa CBD Summit in Denver this month, which brought together leading doctors, researchers, spa professionals, product manufacturers and wellness experts to educate on and further the evolution of this ever-booming category. Alise Edgcomb, Vice President. Align with and elevate thought leaders.

Brand 121

Brand Branding Retail Education 121

Sword and the Script

JANUARY 21, 2020

You advocate your market category, shape its purpose, tell stories, analyze studies, comment on trends, test ideas, and build relationships through content with other people that have a stake or interest in your market. If you enjoyed this post, you might also like: The Case For and Against Gated Content and Registration Pages.

Content Marketing 122

Content Marketing Marketing How To Leadership 122

PRSay

MARCH 7, 2024

No category was left untouched. She is currently an adjunct professor in the discipline she loves as well as a graduate student in the Newhouse Media Studies program at Syracuse University, where she serves as a research and teaching assistant. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 118

Film Marketing Sports Hotels 118

Onclusive

OCTOBER 21, 2019

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. In this case study, learn how Proteus builds awareness and understanding using earned media amplification.

Case Study 46

Case Study Study Pharmaceuticals Brand 46

ReimaginePR

APRIL 10, 2020

Vocabulary and grammar tests in many cases are employed while choosing candidates for higher studies in addition to occupations that need a particular amount of mastery of a specific terminology. I begin category using a journal. Hemingway’s creating is understood for the easy sentences and using regular terminology.

Education 120

Education Writing Construction Journalism 120

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects. How will it change PR and communications?

Study 131

Study Publicity Survey Internal 131

Flack's Revenge

JULY 11, 2018

They can be as small as a fresh approach to a pitch, and as large as reinventing a product category, or pioneering a new one. In this case the breakthrough was nothing more than a different take that used a metaphor to simplify and entice. First, study what others have done. Helping Tech Companies Play Bigger.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Most PR plans are informed through research, even if it’s general customer information or category analysis. Many companies have market research or category data that has nuggets of valuable, even newsworthy information in it, but no one realizes it. Make news with opinion or behavior surveys. Often it can be mined for stories.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

This is obvious, but in some cases an organization’s goals are not crystal clear, or a cross-functional search team may not be perfectly aligned, so all should be hammered out in advance. If that’s the case, don’t pretend otherwise. Dissect the client case studies. Define your goals.

How To 120

How To Case Study Product Launch Agency 120

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018.

Software 100

Software Reddit Marketing Survey 100

Sword and the Script

AUGUST 3, 2021

It might be too inside baseball to say that one of those is surely a feature of the other, rather than an entirely new category. Critical Mention has been steadily building out functionality that places it in the all-in-one PR technology category. Muck Rack case study with The Motley Fool. Cision CMO moves to Hootsuite.

Software 85

Software Case Study Pitching Technology 85

Barokas

MAY 31, 2019

Case studies : Whether you’ve read about it on our blog or heard it from your account team, you know we believe in the importance of customer validation. Our team is experienced in the delicate nature of working with our clients’ customers to write and develop case studies that bring customer success stories into focus.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

AUGUST 25, 2020

Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. In some cases, there are certain reviewers that are slow. Document content types. Categorize your content types. Look at each content type and break these down into subcategories.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. It makes sense. Fair enough. PR pros using AI.

Software 121

Software Pitching Ethics Privacy 121

PR 20/20

JANUARY 23, 2023

Unsure if your website fits into one of these categories? Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. Then keep reading for five signs that it’s time to update your site.

Mobile 72

Mobile Case Study Google SEO 72

Sword and the Script

APRIL 8, 2017

If there’s a trend in marketing that’s shaping up in 2017, there’s a good case to be made it centers on trust. Study , after study , after study , after study all point to the increasing importance of trust. Those five categories are: Consumption metrics. 2) Trust, reliable sources and B2B content marketing.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Buzzstream

SEPTEMBER 27, 2018

In most cases with content analysis I tend to look at the past year, but in this case I want to look at all the content we’ve posted then manually review the topics and dates. In this case we’re sorting by total shares. Log in to Ahrefs and navigate to the content explorer tool. Set the date window you care about.

Strategy 99

Strategy Analysis Reddit Data 99

Katie Paine's Measurement Blog

JULY 20, 2023

Read about British Columbia’s very successful flu shot campaign in our article “ 3 Exceptionally Effective Risk Communication Case Studies. ”) In the chemical industry, the typical goal is to get people to shelter in place when and if there’s an accident. In that case the most trusted source was health care providers.

Chemicals 52

Chemicals Brand Branding Survey 52

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. Influence” tends to be jammed into one big category when in fact, it’s nuanced.

Marketing 239

Marketing Television Handbook Web 239