Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast.

Technology 88

Technology Automotive Trade Shows Hotels 88

Prohibition

AUGUST 3, 2023

For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so. With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before.

Video 118

Video Social Media Media YouTube 118

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile 60

Mobile Examples Brand Branding 60

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Mobile World Congress LA, October 22-24, Los Angeles. Get your speaker submissions ready! Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Business Wire

AUGUST 9, 2017

Always at the technological forefront, and keeping a strong connection with the audience that helped transform what the conference/festival is today, SXSW continues to place the keys to the kingdom in the public’s hands. What do you need to know to protect your brand and job when robots and algorithms are shaping your company’s image?

Conference 164

Conference Technology Mobile Analytics 164

Shift Communications

MARCH 2, 2015

This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. ” How will this impact your brand?

Mobile 60

Mobile SEO Guidelines Software 60

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . We were launching Hubs around the Globe and we needed to power these M Live Command Centers with a suite of technology. Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109

Travel Data Industry Hotels 109

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. Everyone is learning and adapting. Click Here.

Social Media 120

Social Media Technology Pinterest How To 120

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” Career mobility. Agency PR Has Many Advantages. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. announced new enhancements to its CRM application, called “Q4 Desktop” and mobile app “Q4 Go.”

Software 133

Software Analytics Technology Video 133

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Always ask the question, what are people doing while they are using their mobile devices?

Report 135

Report Mobile Pinterest Conference 135

Cision

SEPTEMBER 24, 2015

Mobile Technology. Being technology savvy helps to reassure millennials concerned about safety, since they indicate they would text or email with friends and family to confirm their safety and provide status updates. millennials through mobile devices is vital because 85 percent own smartphones, according to Patel.

Travel 120

Travel Hotels Mobile How To 120

Prohibition

MARCH 15, 2023

Video content is a creative and standout way to engage your target audience to highlight key messages and is becoming more and popular with online media outlets – making it a tactic that should be considered for your PR campaign. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Cision

AUGUST 18, 2015

According to data from Pew Research , more than 60 percent of podcast listeners use their mobile devices to tune in to new episodes. As a result, first determine whether you’ll need to cater to this increasing mobile crowd. Establish brand identity by creating a formula you can consistently rely on when producing new episodes.

Software 120

Software Mobile Content Marketing Tools 120

ImPRessions - Crenshaw Communications

MAY 26, 2016

It spells more opportunities for content creators, including brands and the PR teams behind them, with more platforms and channels amping up the competition for attention, but also the number of opportunities. Imagination and creativity will rule. Mobile video media will be the norm.

Viral 136

Viral Creativity Advertising Advertising 136

Cision

AUGUST 11, 2016

Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI. “2016 has and continues to be the year for mobilization. The use of mobile is critical in these seven game-changing marketing trends: Relationship marketing. Branding Strategy Insider.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Cision

NOVEMBER 6, 2015

Globally, a third of people watch more videos on their mobile devices than last year. . In more direct public education, targeted to those without affordable access to good education, the nonprofit Khan Academy has raised millions for its YouTube educational videos , which provide free instruction in math, science and technology.

Video 120

Video Trends YouTube Television 120

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. Shows engagement, mobilization and enthusiasm on the topic.

Company 52

Company Technology Hotels Meeting 52

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Additionally, 1 in 2 Gen Zers want companies to take a stance on social issues.

Agency 52

Agency Marketing YouTube Video 52

5W PR

AUGUST 26, 2019

So with a bit of extra effort and creativity, businesses can improve their engagement rates on the content they’ve worked so hard to create. Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever. First, let’s touch on the subject of video.

Social Media 83

Social Media Media Video Television 83

wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes, and brands.

Social Media 52

Social Media Trends B2C Media 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. After spending the last five years at Adweek as a Brand editor, Kristina joined Digiday this year as a Marketing editor.

Twitter 177

Twitter Advertising Advertising Report 177

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MARCH 31, 2015

But if advertising options are offered alongside the native content, it may be an advantage for those willing to pay to align their brands with those audiences. Image: Maria Elena ( Creative Commons ). Social news revolution? Featured Trends Facebook social media'

Facebook 120

Facebook Social Media Mobile Local 120

Cision

APRIL 28, 2016

Too many brands are churning out uninspiring content, and your audience is ignoring it. Then, figure out how your brand can solve those problems. Then, figure out how your brand can solve those problems. With so much content saturating the marketplace, how can brands stand out? What are you most excited for?

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Beyond PR

NOVEMBER 1, 2016

Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. There is nothing more frustrating than trying to view a webpage on a mobile device that is not mobile friendly. This is where the power of Responsive Web Design (RWD) comes in.

Web 40

Web Mobile SEO Technology 40

ImPRessions - Crenshaw Communications

JUNE 15, 2017

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. A successful agency offers extraordinary upward mobility for anyone with the right skills and a drive to succeed. Agencies offer a path to promotion. Almost certainly, yes.

Agency 122

Agency Nonprofit Corporate Training 122

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103