Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. This practice is also useful after launching a press release to track what’s being said about your brand and the recent news development. . The COVERGIRL ad I previously mentioned is an example of this. Press Release Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Find creative ways to make the standard announcement. Be true to your brand.

Instagram 159

Instagram Reddit Transportation Creativity 159

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. Contact us to discuss your specific needs.

Strategy 96

Strategy Ethics Social Media Data 96

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

Video 109

Video Marketing SEO Social Media 109

Reputation Us

FEBRUARY 3, 2016

We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect the desired brand image. If so, what is it?

Brand 60

Brand Branding Airlines Retail 60

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. Simply having a social media account isn’t enough.

Company 62

Company Software Crisis Management Agency 62

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts. About Jules Herd Jules is Chair of the PRCA Council who has more than 20 years’ experience working in senior agency and brand communication roles, including Deezer and HTC.

Crisis Management 88

Crisis Management Print Ethics Local 88

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The perfect example of an interactive, social call to action! Crocs’ Barbie collection If you haven’t figured it out yet, we’re big fans of Crocs and their marketing.

Wireless 62

Wireless Retail B2C Instagram 62

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. Hard to think that far ahead.

Pitching 130

Pitching Nonprofit Financial Insurance 130

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? It's not just transactional.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but We asked him about the development of TV and online video consumption, the change in brand involvement in TV, and how audience engagement is leading the change.

Film 120

Film Instagram Sports Analytics 120

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Those insights will lead to better briefs to inform creative and content. It’s a good example of a data source and in this instance it serves insights directly.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Heck, you’re better off printing the tweet and posting it in the bathroom stall! Organic reach. I know I sure am.

Social Media 123

Social Media Marketing Media LinkedIn 123

ImPRessions - Crenshaw Communications

MAY 8, 2017

Beyond generating brand visibility, what do you want your PR coverage to communicate? A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way. But that’s just the beginning. Prepping for Press. Define your message.

Media 199

Media Interviews YouTube Hotels 199

Konnect Agency

NOVEMBER 26, 2019

A client stays on a with their public relations firm when they feel the agency is consistently keeping their brand top-of-mind and reaching their target customer, but how does a public relations agency do this? How can we tap those outlets that may seem to be a “stretch” for the product, or brand?

How To 80

How To Print Agency Social Media 80

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. It can cost money and time to creatively come up with a way to connect. Done correctly, this connection can lead to better brand awareness and consumer loyalty.

Consumer 60

Consumer How To Advertising Advertising 60

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? Jim Hawker, co-founder of Threepipe discusses his experience in hiring new talent and skills in order to offer and run fully integrated campaigns for brands. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Today, its core remains with celebrities as the faces of major brands. Selling PR’s value. Paid vs. owned media. Your time is now!

Technology 73

Technology Print YouTube Financial 73

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. For example, Ian suggests leveraging the 77 percent of American journalists who blog. They targeted people who worked for media brands and outdoor companies like REI.

Social Media 120

Social Media Media Pitching Media Training 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 30) “Marketing and branding strategy.”.

Employee 148

Employee Print Writing Survey 148

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. At times, it’s a matter of linking a brand to a seasonal opportunity. 1 Dig Deep to Find the Story.

Agency 100

Agency Newspapers Radio Interviews 100

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. He approached Chipotle CEO Steve Ells with the idea to entertain customers and expose them to creative people. In fact, Chipotle is no stranger to interesting branded content. The Scarecrow.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120

Fashion Pitching Journalism Social Media 120

OnePitch

SEPTEMBER 8, 2022

Can you share an example of one that worked? It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable.

Pitching 98

Pitching Consumer How To Education 98

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. Throughout your career, you’ve worked with both large brands and small brands. How we get creative for client campaigns is what I find can be the biggest difference. Smaller brands are typically the ones willing to experiment.

Agency 60

Agency Apparel Pitching Creativity 60

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards.

Advertising 60

Advertising Advertising Social Media Twitter 60

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. And this will not be because advertising agencies are bad, or colleagues there are not creative. There are thousands of examples of this around the world every day. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. It’s worthwhile to print off some copies of your high performing pieces and have them available. bring creative ideas and execute them? 1) Email it again with a new subject line. Talk to Us !

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 26, 2019

For example, Tesla could launch a retargeting campaign aimed at people who have read coverage about a Toyota Prius for example. This is an example of what is colloquially referred to as “intent data” in the industry. But it’s also new and creative thinking in a time when the same old tactics are less and less effective.

Publicity 90

Publicity Media Advertising Advertising 90

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. For more examples, see Taking on a stupid majority — the ultimate underdog PR strategy and my TEDx talk, A recipe for PR success. The idea is instead to put yourself inside the mind of influencers and imagine how they would promote your brand. A Tool to Generate Great PR Ideas.

How To 52

How To Hotels Survey Employee 52

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign. For example, there’s high competition for holiday ads in December and house searches peak in Spring.

Media 103

Media How To Advertising Advertising 103

MaccaPR

DECEMBER 10, 2014

Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country. A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

MARCH 17, 2015

There are plenty of other examples of automation gone wrong (take the recent hacking of Coca-Cola’s Twitter account by Gawker editors to prove the same case). But creative thinking is the fuel. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed. Otherwise, we’re just being lazy.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60