ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value. Finding the right platforms.

B2B 276

B2B Social Media Brand Branding 276

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 149

Creativity Marketing Media Analytics 149

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. What brands or characters might bring to mind this color?

Creativity 52

Creativity Agency Survey Examples 52

Axia PR

SEPTEMBER 4, 2022

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy.

Brand 127

Brand Branding Reputation Creativity 127

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry.

Creativity 73

Creativity Communications Brand Branding 73

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. It takes rationality but little creativity to design an argument using conventional rhetoric.”. So, what are some good examples of storytelling?

Storytelling 117

Storytelling Examples B2B Chemicals 117

Agility PR Solutions

DECEMBER 17, 2020

A new survey report by Visual Objects, a visual guide to finding the best creative firms, offers some insights into some examples of each, highlighted by the success achieved by Dunkin’ Donuts. The post Dunkin’s sweet rebrand: Here’s what they did right—and why some brands fall short appeared first on Agility PR Solutions.

Brand 156

Brand Branding Survey Creativity 156

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. By sending snack products to food influencers, snack brands can generate buzz and excitement around their offerings. Alternatively, they can establish brand ambassadorships.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 92

Brand Branding Instagram Video 92

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Brand 136

Brand Branding How To Storytelling 136

Konnect Agency

SEPTEMBER 25, 2023

Brand partnerships represent a strategic collaboration between two brands where one’s success benefits the other. These partnerships present a strong strategy for business growth, raising brand awareness, and entering new markets. The two collaborated to create Crumbl Pink, a pink shade unique to the Crumbl brand.

Brand 52

Brand Branding Fashion Creativity 52

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Advertising 78

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Top PR Insights from 2023 that PR Professionals Need for 2024 Five Essentials for PR Campaigns Tied to Holidays Holidays offer great opportunities for PR teams and the brands they represent, but it’s also easy to slip and see your message get lost in the chatter. Adam Brett shows us seven strong examples of how ChatGPT is empowering PR teams.

Construction 182

Construction Storytelling Tools B2B 182

5W PR

MAY 2, 2023

With its growing user base and creative nature, TikTok is a great option for companies looking to advertise on social media. For example, Facebook charges different rates for clicks or impressions, while Twitter charges differently depending on the type of ad being put up. Targeting options include location, interests, and behavior.

Advertising 97

Advertising Advertising Social Media Reddit 97

Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Mark Schaefer , for example, called it GM’s Oreo moment. Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Breakthrough creative. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. What does independence mean in PR?

Agency 421

Agency Creativity Advertising Advertising 421

Cision

DECEMBER 8, 2015

I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. I’ve seen a lot of brands try to fit their entire news into the headline! Want more tips on how to write an effective press release?

Examples 120

Examples Writing Small Business Industry 120

PR in High Definition

APRIL 25, 2022

That’s millions of individuals relying on their personal brand to gain followers, secure brand deals and increase engagement on their relative platforms. Logan Paul , for example, started making YouTube videos from the age of 10. Not too shabby for a few videos and a strong personal brand, right?

Brand 62

Brand Branding YouTube Policies 62

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

Mark My Words

AUGUST 15, 2022

The world’s biggest arts festival is a whirlwind of colour and creativity, but it’s also the dark, challenging, experimental underworld of live entertainment; one where many worldviews are catered for and where the great impresarios create almost as much outrage as shock. A vintage example is Tony Kaye.

Examples 60

Examples Film Transportation Creativity 60

Sword and the Script

APRIL 19, 2022

There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. Lots of brands are doing this on LinkedIn. Get creative. You can be as creative as you want on Twitter.

B2B 102

B2B Twitter Brand Branding 102

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. Today, they continue their sophisticated brand voice through their slogan: “Performs. HomeGoods .

Brand 88

Brand Branding Instagram Creativity 88

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 70

Creativity Marketing Media Analytics 70

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . Effect of the communications on the target audience, e.g. changed attitudes, increased trust or preference, increased brand consideration.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PR for Anyone

OCTOBER 25, 2019

I like to incorporate these into the tips so that you can get creative and see how you could do something similar. You know, these are real-world examples of my clients who […]. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to give you a case study.

Case Study 100

Case Study Study Brand Branding 100

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prohibition

FEBRUARY 27, 2023

This is a great example of how simple but well done content can go viral. and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. While many thought they were actually changing the name, the brand confirmed it was just a stunt. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. But playing the numbers game isn’t a good idea. PR is about getting hits.

Agency 353

Agency Interviews Pitching Retail 353

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60