Garrett Public Relations

MAY 27, 2024

The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

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How To Media Trade Shows Publicity 93

Landis PR

NOVEMBER 15, 2021

So, how do you start to be a voice that is heard and trusted? Start with your brand. What are your brand attributes and keywords? It is vital to know your voice and hone a tonality that reflects your brand. The post How to Build Thought Leadership appeared first on Landis PR. Business News Daily.

Leadership 98

Leadership How To Trade Shows Pinterest 98

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. What is a Product Launch Strategy?

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Strategy Product Launch Brand Branding 88

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. Include an Engaging Headshot.

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Trade Shows How To Conference Examples 209

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? There’s always a creative solution.

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Conference Trade Shows Brand Branding 62

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

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How To Trade Shows Product Launch Course 58

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Update old email templates with new branding. Every HubSpot user who’s realized the massive benefits of creating email workflows is probably equally familiar with the ugly downside: a bottomless pit where your succinct, organized list of workflows used to be.

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How To Trends Trade Shows Data 113

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . For example, a company, Kraton, unveiled a new brand identity at K 2016. Timing is everything.

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Company Trade Shows How To Product Launch 68

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. With these tips, you can gain the media attention your brand deserves.

Writing 72

Writing How To Media Guidelines 72

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility.

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B2B Trade Shows Leadership Conference 178

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. Then, you can boost brand exposure and reach new customers. Discover how to start choosing press release topics with these tips today. Writing press releases can help you generate brand awareness and recognition.

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Small Business How To Writing Conference 63

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

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Brand Branding Marketing Facebook 118

Shift Communications

FEBRUARY 17, 2015

If your organizations’ brand and mission relate to either of these themes, consider doing video interviews with experts attending the conference they can speak first-hand to the consumerization of healthcare – from interviewing start-ups being showcased in HX360 to notable patient influencers like Regina Holliday. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

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Media Nonprofit Pitching Analytics 98

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? After all, how else will your audience know your treasure trove of quality content exists, let alone where to look?

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Trade Shows Marketing How To Real Estate 40

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Have sales email a link to prospects.

Media 103

Media Advertising Advertising Print 103

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. My main goal was to reconnect with contacts, meet brands that interested me personally and network.

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Trade Shows Meeting LinkedIn Big Data 36

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

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Facebook Community Advertising Advertising 177

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong.

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Crisis Communications Crisis Communications Trade Shows 120

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. We can expect the continued blurring of public relations and marketing roles, as each works to tell the story of the clients and brands they serve. How best to navigate this evolving landscape?

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Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. This idea could certainly work in another vertical for a brand with the moxie to pull it off. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around.

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B2B Creativity Film Trade Shows 66

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Snowboarding Championships a few weeks back.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Deirdre Breakenridge

NOVEMBER 3, 2016

Learn how to best prepare yourself to become the PR pro you hope to be! Are you trying to find ways to develop your professional portfolio and personal brand while still in school? Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong.

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Trade Shows Community Social Media Resources 150

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event.

Technology 87

Technology Automotive Trade Shows Hotels 87

PR 20/20

JUNE 22, 2022

For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Larger organizations, and brands that manage channel sales teams, may want to organize sales efforts by geographic territories. Any advice on how to overcome sales reps' resistance to using Sales Hub? Photo credit: HubSpot.

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Mobile Trade Shows Knowledge Base Tools 75

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Videos – particularly “how-to” or “behind-the-scenes” Podcasts – producers are constantly looking for guests and appearances are a great way to help hone interview skills. This sort of engagement not only informs content strategy, but helps keep a brand connected to its audience in a meaningful way.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? What about paying for some branded content or social media ads to amp up some of your earned media efforts?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Beyond PR

AUGUST 22, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 74

Strategy Trade Shows Case Study Course 74

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. All this even though the brand had no new product offering or any news at all.

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Airlines Exercises Fashion Print 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 64

B2B Report Marketing Survey 64

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Videos of booth displays and staffers to humanize and show pride in the brand.

Social Media 40

Social Media Trade Shows How To Media 40

Cision

DECEMBER 28, 2017

One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. August: Tell Your Brand’s Story. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR 20/20

AUGUST 2, 2018

But they don't know where or how to start. So I want to walk marketers through how I would approach this process, using mock examples. Show you how a brand could actually go from conception to reality with marketing AI. But, we still invest a lot in trade shows. It's understandable. Select below.

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How To Marketing Software Tools 41