Sword and the Script

DECEMBER 9, 2014

The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening.

Viral 115

Viral Marketing Web Case Study 115

ImPRessions - Crenshaw Communications

MAY 3, 2016

Still, clever ideas that win earned media and positive brand buzz do exist. It’s easy to focus on big top-tier media with national reach, but it’s important to remember the power of the hyperlocal movement and local media, especially for consumer facing brands. Here are a few. Turn data into holiday fodder.

Local 120

Local Viral Survey Consumer 120

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Before Writing a Press Release. How to Write the Best Press Release? Newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

NewsWhip

FEBRUARY 7, 2020

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. Engagements.

Journalism 163

Journalism Viral Writing Report 163

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. What’s your niche? agency, media and. Do you have the right operational business know-how?

Travel 281

Travel Technology Conference LinkedIn 281

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. The answer is, of course, heavily dependent on the audience you are trying to reach and the business you are in. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Write once, use everywhere.

Communications 40

Communications Measurement Employee Course 40

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. I do like to talk, of course, about your inbox. But in general, I have the brands that we cover a lot, so I’m always in touch with their PR people.

Pitching 89

Pitching Trends Travel System 89

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Monitoring. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birchbox , of course. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central.

Energy 120

Energy Viral Storytelling Community 120

5W PR

MAY 18, 2018

In fact, one of the best ways to boost brand loyalty for an organization, is to take the marketing conversation offline with experiential marketing. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct? Lead with humanity. Nielsen reported that 5.8

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Don’t worry, I am going to tell you!

Social Media 85

Social Media Film Industry Viral 85

ReimaginePR

JUNE 10, 2015

That’s why I decided to write about it, to see what a difference a year makes. Of course, I’m talking about Amyotrophic lateral sclerosis… I mean Lou Gehrig’s disease… I mean, ALS. The casual spontaneity and lack of branding were part of the mass appeal. Still, I’ll bet that Ebola seems “so last year”, doesn’t it?

Video 120

Video Government Healthcare Viral 120

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

prTini

JUNE 1, 2015

After all, sometimes it’s our job to be a “ know it all ” … in the nicest way possible, of course.) Who’s been in a meeting when someone declares the need for a viral video. What tone will stay true to the brand, while also resonating with the desired audience? Get it in writing. Ready to take on video?

Video 28

Video Travel Viral Resources 28

PR Fuel

NOVEMBER 27, 2018

You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. Those elusive customers you’ve been chasing to come shop at your store, of course! It was supposed to generate buzz for the brand by getting people to create and share their Chevy Tahoe videos. Is it worth the risk?

Survey 45

Survey Company Customer Service Small Business 45

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. It was a brand win.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

AUGUST 11, 2020

The question as to whether or not brands should take a stand on politics comes up over and over again. Of course – but not because of bias. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. Do they make mistakes? Human nature.

Survey 158

Survey Data Media Ethics 158

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. Iconic brands, like Coca Cola, Apple and Pepsi, are immediately recognizable and carry with them certain expectations of quality. Stand out in a sea of content.

Brand 40

Brand Branding Product Launch Guidelines 40

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. It is a widely accepted fact that individuals who peruse products online or espouse brands are people whose base physiological needs are taken care of. There are myriad ways in which personas can be leveraged to the advantage of brands. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

prTini

SEPTEMBER 24, 2014

The tool is a little overwhelming but they do have lots of videos and a free Udemy course to help users understand how to get the most from it. Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Viral Content Buzz. Crowdsourcing at its finest.

Tools 72

Tools Viral Engineering Comparison 72

Sword and the Script

NOVEMBER 25, 2014

Gated Content Doesn’t Go Viral. From an earlier review of his book: Most brands want their content, and by extension ideas, to spread as far and wide as possible. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. Two in particular stood out for me.

Viral 116

Viral Infographics Web Content Marketing 116

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Of course, alternatively you can do broader searches by selecting an option from the ‘Sectors’ section. This is where BuzzSumo often came into play. BuzzStream Pitching Workflow. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. So when writing your pitches, avoid including too much fluff or making them dig for the main story. Pitches can make or break a PR campaign.

Pitching 164

Pitching Writing Digital PR How To 164

The Stalwart Blog

APRIL 26, 2020

Of course, everybody’s focused on the lack of revenue, or being shut down completely, operating at half-speed, trying to get loans, all really important stuff. Phone videos become viral, whether it’s legitimate or not. Next week we are going to have a whole brand new lineup. I recommend this. Steve Smith: All right.

Crisis 78

Crisis Local Facebook Social Media 78

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

DECEMBER 1, 2021

If your goal is to get as many people to read your content as possible, it just makes sense—whether your goal is to build your brand, attract new customers, or a combination of both. Most brands and bloggers simply include teasers of new posts in their newsletters, prompting readers to click through for the rest. Only about 5.2

LinkedIn 145

LinkedIn Facebook Blogging Mobile 145

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. But you might be able to use the same content to nudge people to sign up for your online course. Did one of your whitepapers go viral—backlinked by many notable websites? Repurpose when the data says so.

eBook 145

eBook YouTube Video Social Media 145

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70