NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Of course, that’s not all it is, but it’s typically an ingredient. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. The two should also collaborate on brand messaging well in advance of the start of a PR program. What PR Is: Media relations.

Publicity 334

Publicity Advertising Advertising Leadership 334

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Charity Events -You can sponsor local charity events such as concerts or sporting events. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Brand Branding 88

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. Social media is often a big part of the PR conversation in 2018. Build an Influencer Strategy.

Brand 114

Brand Branding Reputation LinkedIn 114

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands. Let’s talk about the 2022 Brands in Motion report.

Ethics 74

Ethics Brand Branding Internal 74

The Proactive Report

JUNE 18, 2021

Of course those things have to occur. That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. Alignable has local groups you can connect with. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

ReimaginePR

MARCH 13, 2015

We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. But back to their brand storytelling. Blog Brand Stories to Watch Brand Stories brand storytelling' First of all, they’re just very good at what they do. No exaggeration.

Brand 120

Brand Branding Storytelling SEO 120

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social. While it’s easy to panic once your brand is dealt a bad hand of cards, it’s not always worth your energy or time.

Brand 120

Brand Branding Crisis Communications Crisis 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

Media 207

Media Meeting Interviews Film 207

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. Need convincing? Lead generation.

Local 136

Local Case Study Consumer Reputation 136

5W PR

MARCH 31, 2023

With summer on the horizon, now is a great time for beverage brands to capitalize on the rising temperatures of the summer cocktail season to drive sales. Alcoholic and non-alcoholic brands alike can engage with customers through promotional campaigns and advertisements. This creates buzz around the brand and draws in new customers.

Consumer 88

Consumer Local Brand Branding 88

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Victorious PR

DECEMBER 28, 2022

Like we alluded to in the previous paragraph, it’s pretty much a known fact that the holiday season is for buying (and giving, of course). The post Why Launching a PR Campaign During the Holidays is Important for Branding for Entrepreneurs appeared first on Victorious PR. More people are online making purchases.

Real Estate 52

Real Estate Brand Branding Healthcare 52

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . We represent ad tech companies and media brands, and the shift to newsletters has real implications for them. Thought leadership.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

MAY 3, 2016

Still, clever ideas that win earned media and positive brand buzz do exist. Tap into local pride. It’s easy to focus on big top-tier media with national reach, but it’s important to remember the power of the hyperlocal movement and local media, especially for consumer facing brands. Here are a few.

Local 120

Local Viral Survey Consumer 120

Victorious PR

FEBRUARY 22, 2023

There’s a lot of pressure when the success of your company is dependent upon your strategic direction, and you may wonder if you’re making the right call when you have to forgo things like branding or public relations because that money needs to go elsewhere. Our Authority Creator program is unlike any other course on the market.

Real Estate 52

Real Estate Course Pitching Education 52

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

Communications Conversations

OCTOBER 2, 2019

The brand wins because the employee is “advocating” for them (even selling, in some cases). In fact, in many ways, I would argue employee social advocacy programs are at direct odds with the concept of building your personal brand. Some posts feature the brand and its financial performance. Easy-peasy, right?

Employee 74

Employee Brand Branding LinkedIn 74

Doctor Spin

MARCH 1, 2024

Here we go: Find Public Relations Entry-Level Jobs Spin Academy | Online PR Courses Find Public Relations Entry-Level Jobs If I were starting today, I’d probably prefer not to wait for public relations entry-level jobs to end up on any of my social feeds. I would try to make direct contact with organisations that have PR functions.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

JUNE 9, 2016

You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier. Images via Pixabay: 1 , 2.

Pitching 120

Pitching How To Brand Branding 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. It’s another strong way to share expertise, of course, but content can also run on informed opinion. 6 ways to build publicity when it’s quiet. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Communications Conversations

OCTOBER 24, 2014

When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical.

Instagram 146

Instagram Case Study Brand Branding 146

Prohibition

JULY 15, 2020

Of course, it’s no secret that COVID-19 has been one of the biggest crises we’ve all faced in a very long time. We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it.

Brand 71

Brand Branding Healthcare Community 71

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Our advice?

Local 159

Local Pitching Interviews B2B 159

PR Fuel

OCTOBER 8, 2022

Press releases are, of course, the perfect way to inform the public. They give tech companies complete control over the message and allow them to portray their brands in as significant of a light as possible. Getting this news out to local publishers could very well result in feature stories in magazines, newspapers, and the like.

Industry 102

Industry Company Real Estate Tourism 102

Solo PR Pro

FEBRUARY 15, 2022

Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. Co-create content with the brand? Take over a social channel?

Small Business 99

Small Business Web Nonprofit Resources 99

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. I can compare it with my favorite Seychelles, of course, who have a visa-free regime for everyone, for the whole world, up to 90 days.

Tourism 52

Tourism Hotels Brand Branding 52

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. How can brands keep up?

Communications 253

Communications Data Local Survey 253

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

Reddit 158

Reddit Viral Analytics Social Media 158

5W PR

JANUARY 24, 2020

Except, of course, we know that’s not true, because traditional media – what some like to call Legacy Media – is going strong, maintaining a solid grip on the hearts and minds of millions upon millions of faithful fans and followers. That strength is felt most keenly in the impact journalist can have on a brand.

Marketing 97

Marketing Sports Social Media Journalism 97

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. Influencermarketing isn’t just for big brands. Click To Tweet. It’s a range. I would love that.

How To 63

How To Brand Branding Local 63

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

PR for Anyone

FEBRUARY 7, 2024

She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. If you’re trying to do the math, you may be wondering how Colleen managed to launch so many businesses over the course of her career.

Community 130

Community Leadership YouTube Local 130

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Strategy Consumer 245

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 165

Trends Nonprofit Consumer Newspapers 165