Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands.

Ethics 73

Ethics Brand Branding Internal 73

Solo PR Pro

FEBRUARY 15, 2022

Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. Co-create content with the brand? Take over a social channel?

Small Business 99

Small Business Web Nonprofit Resources 99

Prohibition

JULY 15, 2020

Of course, it’s no secret that COVID-19 has been one of the biggest crises we’ve all faced in a very long time. We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it.

Brand 71

Brand Branding Healthcare Community 71

Communications Conversations

OCTOBER 2, 2019

The brand wins because the employee is “advocating” for them (even selling, in some cases). In fact, in many ways, I would argue employee social advocacy programs are at direct odds with the concept of building your personal brand. Some posts feature the brand and its financial performance. Easy-peasy, right?

Employee 74

Employee Brand Branding LinkedIn 74

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. It’s another strong way to share expertise, of course, but content can also run on informed opinion. 6 ways to build publicity when it’s quiet. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Cision

JUNE 9, 2016

You could also tie in a before and after weight loss story to something that’s happening locally or nationally, like a plus size model making it on the cover of the Sports Illustrated swimsuit issue for the first time or the opening of a new, natural grocery store in your community motivated you to get healthier.

Pitching 120

Pitching How To Brand Branding 120

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. Especially if you’re communicating with millennials and Gen Zers, social awareness should be a top priority in the coming year.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Mark My Words

MAY 20, 2020

Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I I just don’t see him having the skill set to be a producer,” said Borkowski. That’s Meghan’s world. “He

Film 60

Film Local Training Community 60

Waxing UnLyrical

JUNE 11, 2021

actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. digital content for a whole host of “old” and “new” media, who could bring in said experts for a local angle. TONS of legit media coverage.

Social Media 100

Social Media Local Twitter Course 100

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2017

Clearly he’s a local businessman with a flair for PR and promotion, as well as a deep commitment to community. Of course, tickets were scarce by the time these announcements were made, but a few airlines did earn some reputation cred for their efforts. The American Red Cross. Everyday people.

Airlines 149

Airlines Reputation Local Policies 149

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Often, people share photos and reviews they’ve created about your brand online.

Airlines 120

Airlines Storytelling Local Travel 120

Deirdre Breakenridge

MAY 30, 2018

Also highlighted under the Community Organizer Practice is the importance of creating an editorial calendar. It would make sense to be deliberate about communicating elements of your research during Cancer Awareness Month and when there is a local marathon in your community to support cancer research.

Communications 171

Communications Training Education System 171

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. And, in case you haven’t noticed, she’s been everywhere recently promoting her new series of online courses teaching you how to get YOUR client on TV. How have you built that reputation?

Local 94

Local Course Community Interviews 94

wiredPRworks

NOVEMBER 11, 2016

“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks. Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. Influencermarketing isn’t just for big brands. Click To Tweet. It’s a range.

How To 63

How To Brand Branding Local 63

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. Does that mean I never have moments of panic? If so, how?

Local 120

Local Newspapers Retail Sports 120

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. What do you think is the biggest PR challenge facing brands today? Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. Of course, mentoring is at the top of my list. I remember sitting with a college student at a local Starbucks. After 28 years, I know my time will be well spent giving back.

Skype 150

Skype Industry Storytelling Interviews 150

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

Brand 52

Brand Branding Media Local 52

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

The Hoffman Agency

AUGUST 27, 2020

I quickly found Hoffman’s office culture to be one of positivity, community and commitment. From murder mystery nights on Wednesdays, to quarantine happy hour with the whole company – the folks at Hoffman know how to interact and make people feel like a valued member of the community.

Internal 68

Internal International Guidelines Agency 68

Ethical Voices

OCTOBER 3, 2022

I developed a local public relations strategy for these locations that we were moving into. The hallmark of that was to really get to know the communities in which our employees lived and worked. I was responsible not only for public relations but also for community relations. We really wanted to be a part of those communities.

Ethics 79

Ethics Nonprofit Community Local 79

PR Insiders

NOVEMBER 10, 2020

One is the value of media coverage for building your brand or promoting your business. Of course, TV interviews absolutely will happen this way, so the more comfortable you are being interviewed on camera, the better. Keep up with local news. But even through these unusual times, a couple of things did not change.

Media 78

Media Pitching Print Interviews 78

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Action PR

MARCH 26, 2020

How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis. Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. delivers to local communities. Plant-based and free-from food brand, Gosh!

Exercises 52

Exercises Training Local Crisis 52

MaccaPR

MARCH 24, 2016

Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” By elevating the message and saying the Always brand stands for something bigger than just the product — yes, it’s risky, but it was a breakthrough attention-getter for the brand.”. You go back into the history of your brand.

Brand 48

Brand Branding Local YouTube 48

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. Oppe begins with branding and helps students craft their personal narrative.

Communications 120

Communications Case Study Training Reputation 120

5W PR

JULY 11, 2018

It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. KFC is a fun and carefree brand with a great attitude towards marketing stunts. The IHOP name change began as a mysterious campaign where the company asked customers to guess why the brand would change its name to “IHOB.”

Measurement 149

Measurement Education Social Media Film 149

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”? In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Maxim Behar

JULY 2, 2023

I was calling this Public Relations, although almost no one knew what Public Relations is in this part of the world, because it was and still is a little bit an Anglo-American business and of course, the United States and the United Kingdom are countries with the most developed market for Public Relations. Of course, for many reasons.

Ethics 52

Ethics Internal International Course 52

Konnect Agency

OCTOBER 30, 2019

What has really been reinforced for me is truly understanding the importance of strategically investing in increased touchpoints and nurturing relationships to build awareness, affinity, loyalty and, ultimately, brand ambassadors in order to reach the customer. No matter the industry, marketing has become increasingly complex!

Marketing 64

Marketing Consumer Local Social Media 64

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius.

Education 150

Education Training Course Social Media 150

Reputation Us

JANUARY 7, 2019

Brand (n) /brand/: A type of product manufactured by a particular company under a particular name. To that end, individual credit unions should continue to champion the credit union movement and embrace such branding campaigns as CUNA’s “Open Your Eyes.” Reputation Action 3: Demonstrate Community Relevancy.

Reputation 60

Reputation Nonprofit Policies Financial 60

Solo PR Pro

MAY 24, 2022

Local and national PRSA awards , such as the Anvil Awards, are a go-to for recognition in the public relations field. While working within a client’s community or industry is a great place to start, don’t be afraid to get creative. “We Where to find award opportunities. Kristie says. “Of

How To 52

How To Groups Writing Local 52

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316