PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. Unfortunately, biases exist in the workplace and in the world, but effective strategic communication requires many perspectives. We are creators, storytellers and writers.

Leadership 185

Leadership Storytelling Viral Banking 185

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues.

Employee 130

Employee Policies Creativity Company 130

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. Bio-Techne R&D Systems blog: [link]. 3M: [link].

Corporate 60

Corporate Blogging Insurance Insurance 60

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. Should corporate leaders share their own beliefs?

System 157

System Community Social Media Employee 157

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

Software 167

Software Marketing Leadership B2B 167

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Social media.

Facebook 116

Facebook Video Brand Branding 116

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration.

Corporate 274

Corporate Leadership Advertising Advertising 274

Stephen Waddington

JULY 3, 2022

The lack of proactive community management meant that misinformation was rife in comments. The role of professional communications in the manipulation of data in sustainability reporting was the topic of a presentation by researchers from IULM, Italy. Who cares for the communicators? The study was undertaken manually.

Communications 129

Communications Software Internal International 129

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. Systems will be breached. It’s not only a security issue, but also a brand issue as the potential for misinformation increases.

Enterprise 78

Enterprise Reputation Crisis System 78

Reputation Us

AUGUST 25, 2022

It offers a read/write/own version of the web, where users have a financial stake in, and more control over the web communities they belong to. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade.

Reputation 78

Reputation Web System Data 78

Doctor Spin

JANUARY 13, 2023

The pushback argument was that influencers wouldn’t be able to challenge traditional businesses due to their lack of corporate proficiency. In late 2022, the brand opened its first physical restaurant in East Rutherford, New Jersey. 3 MrBeast Burgers is still a far cry from posing a real challenge to a global brand like McDonald’s.

Leadership 52

Leadership Wikipedia Film Case Study 52

Cision

MAY 26, 2017

In fact, 70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands across the board. Without having customers support your brand, you will not be nearly as effective in helping the cause. Build a community.

Blogging 150

Blogging Community Retail Consumer 150

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. You can download it here. >>>

Journalism 129

Journalism Media Relations Report Media 129

Beyond PR

MARCH 20, 2018

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. For today’s consumer, quite possibly.

Privacy 69

Privacy Brand Branding Instagram 69

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

AUGUST 23, 2022

Those that disagreed or strongly disagreed : “Traditional media has lost much of its “farm system” – many journalists who churn out the day-to-day material don’t have the institutional knowledge and the editorial oversight that they did even just 10 years ago. Waning trust. Reporters aren’t doing their due diligence.”.

Survey 140

Survey Media Report Journalism 140

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stern + Associates

JANUARY 24, 2023

is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. A transdisciplinary scholar and an expert on understanding how racism in the media affects human health, she is an Associate Professor of Social Work at Columbia University.

Leadership 91

Leadership Ethics Education Technology 91

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.”

Brand 78

Brand Branding Customer Service Twitter 78

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary.

Meeting 73

Meeting Automotive Engineering Journalism 73

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Wadds Inc.

JULY 3, 2022

The lack of proactive community management meant that misinformation was rife in comments. The role of professional communications in the manipulation of data in sustainability reporting was the topic of a presentation by researchers from IULM, Italy. Who cares for the communicators? The study was undertaken manually.

Communications 59

Communications Software Internal International 59

Ethical Voices

SEPTEMBER 26, 2022

Always on the corporate side, never on the agency side, but in multiple industries. I did a stint in the nonprofit sector, which I want to say, if you really want to get to know a community, the nonprofit sector is something you should do. In actuality, it appears that they may be spokespeople for these brands or opponents for them.

Healthcare 68

Healthcare Ethics Communications System 68

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. We’ve had to adopt new tools to work virtually.

Tools 175

Tools How To Agency SEO 175

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

Report 225

Report Media Advertising Advertising 225

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). Conclusion: Creating a Social Selling System. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

NewsWhip

AUGUST 29, 2019

Last week 181 CEOs from the Business Roundtable, a 47 year old association focused on advocating policies to strengthen the economic interests of US corporations, signed a historic pledge that could change the relationship between business and the environment. image: [link]. image: [link]. image: [link]. .

Policies 60

Policies Analysis Engineering Consumer 60

wiredPRworks

FEBRUARY 23, 2018

Are you looking for a social selling speaker, consultant or trainer to help you improve your branding, sales and customer experience relationships? Done right, it’s a system that upgrades the entire customer experience journey. Find out at MPI CAC NEXT with 4D Marketing Speaker Barbara Rozgonyi [that's me!] on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. SEMrush said, “Prowly will continue to operate as a stand-alone brand, but it will also be tightly integrated into the SEMrush ecosystem.” Let’s just hope 2020 ends on December 31 st.

Software 178

Software SEO Company Tools 178

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. The Internet is a vast, complex system of virtual connections and communities. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance?

Reputation 62

Reputation Company Engineering Banking 62

Shift Communications

OCTOBER 24, 2014

Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. but it is essentially a barter system. …For marketers, influencers, and consumers. We all know that drill.

Instagram 152

Instagram Advertising Advertising Social Media 152

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79