Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 8. What’s the best way to build your professional brand? What is most gratifying about a career in communications? Read more.

Twitter 281

Twitter System Community Healthcare 281

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Communications Conversations

JANUARY 20, 2022

It’s a brand new format and brands just haven’t jumped in–which is not new at all. So, some solid reasons why brands haven’t been more involved so far. However, I see audio as a HUGE area of opportunity for brands in 2022 (and beyond). These are your brand ambassadors. Here’s why.

Brand 113

Brand Branding LinkedIn Twitter 113

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” Neville G. Know your lane.

System 78

System Technology Banking Community 78

The Proactive Report

APRIL 6, 2020

No matter what business you’re in, you can use this time to increase brand awareness and position yourself as a trusted source of information and assistance. Become a stable and calming influence in your community. Figure out how you can best serve your community in this time of crisis. 626 676 6419.

Social Media 162

Social Media Media Financial Crisis 162

Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. These experiences instilled the urge and agency to use my service design and entrepreneurship skills to challenge this system.

Software 78

Software System Training Enterprise 78

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Create goodwill and a sense of being connected to your community. Figure out a social media content strategy.

Crisis 225

Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

JANUARY 24, 2023

And that’s where most brands want to be. Like Clubhouse, Twitter Spaces allows for live audio conversations, where thousands can join the community for a lively discussion in real time. BeReal is an application that provides brand awareness at a different level than we’ve seen before. So, what’s new?

Twitter 156

Twitter Social Media Tools Trends 156

Landis PR

SEPTEMBER 21, 2023

Photo courtesy of Pixabay Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading with their values.

Company 64

Company Employee Community Healthcare 64

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 59

Creativity Agency Brand Branding 59

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Community Relations. The system works!

Publicity 225

Publicity Marketing YouTube Video 225

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. The conversation around the Black Lives Matter movement and systemic racism created even more questions. So what do the rapid changes of 2020 mean for your organization?

System 157

System Community Social Media Employee 157

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 52

Creativity Agency Brand Branding 52

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works. IF you do it.

Publicity 130

Publicity YouTube Advertising Advertising 130

Communications Conversations

JUNE 30, 2020

A couple weeks ago, I wrote a post about steps I believe companies across the country (and world) should be taking to put an end to systemic racism in our culture–and our industry. So I’ve spent a lot of time looking at myself and the unconscious bias I have and how that relates to other communities and my own.

Industry 78

Industry System Community Education 78

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.

Report 106

Report Publicity Marketing Pitching 106

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Unfortunately, biases exist in the workplace and in the world, but effective strategic communication requires many perspectives.

Leadership 185

Leadership Storytelling Viral Banking 185

5W PR

MARCH 5, 2023

With a clear and strategic approach, health drink brands can convey the health benefits of their health drinks. Communication One way for brands to stand out is to clearly communicate the health benefits of their health drinks. Health drink brands also need to target specific health concerns with customers.

Marketing 88

Marketing Consumer Education System 88

Bianchi Biz Blog

APRIL 29, 2024

Legal Framework and Governance : The city operates under the principle of “one country, two systems,” maintaining its own legal system, currency, customs territory, and immigration policies distinct from Mainland China. Sensitivity to local issues, cultural nuances, and global perspectives is crucial to maintain a positive brand image.

Marketing 93

Marketing Local Crisis Management Internal 93

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. By fostering a sense of community and personalized service, variety stores can create loyal customer bases. This can be achieved through personalized marketing efforts, targeted promotions, and loyalty programs.

Retail 78

Retail Local Consumer Community 78

Prohibition

FEBRUARY 1, 2024

By analysing user behaviours and content preferences, these intelligent systems are able to create a personalised feed that’s unique to each user. AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing!

Social Media 62

Social Media Trends Media Guidelines 62

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. FEBRUARY 26, 2021. Watch webinar.

Brand 78

Brand Branding Media Government 78

PRSay

FEBRUARY 22, 2021

Following last year’s revelation to the world of the continuum of systemic racism in America, companies, organizations and individuals across all color lines have embraced the notion of the lack of diversity, and are having more conversations on ways we can heal and move forward becoming a more inclusive nation. Keep moving.

Communications 164

Communications System Education LinkedIn 164

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. Most risk communication measurement stops far short of measuring the actual behavior you want people to take.

Chemicals 52

Chemicals Brand Branding Survey 52

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. Muck Rack named Inc.

Software 170

Software Marketing Leadership B2B 170

Critical Mention

DECEMBER 10, 2018

So, what does this mean for your brand? The ad needs to be engaging enough to catch their attention and once they start interacting with the ad, you need to keep them hooked in the process so they learn about your brand through the game. When users earn a badge they increase their status in the digital community. Keep it simple.

Brand 61

Brand Branding Web System 61

Communications Conversations

JUNE 2, 2021

People are “engaging”–but they’re doing it privately with friends and colleagues via text and private communities. ” Brand are seeing fewer comments, and many more likes. In fact, when I create weighted scoring systems for clients, we score it this way: Share-10 points, Comment-5 points, Like-1 point.

Social Media 151

Social Media Marketing Media System 151

Critical Mention

DECEMBER 10, 2018

So, what does this mean for your brand? The ad needs to be engaging enough to catch their attention and once they start interacting with the ad, you need to keep them hooked in the process so they learn about your brand through the game. When users earn a badge they increase their status in the digital community. Keep it simple.

Brand 60

Brand Branding Web System 60

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. Next, you must identify the official spokesperson(s) and invest in training them thoroughly on how to speak about the brand. Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Prohibition

AUGUST 2, 2023

Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. In addition, the new Reels’ browsing system means users can explore how others have used reels templates to gather inspiration for original content ideas.

Instagram 62

Instagram Twitter Social Media B2C 62

The Hoyt Organization

OCTOBER 9, 2023

Video Accessibility To make the platform more accessible and user-friendly, LinkedIn has now implemented an automatic captioning system for video uploads. The system generates subtitles for your videos automatically, which you have the option to review, revise, or add to before hitting ‘Publish.’

LinkedIn 95

LinkedIn Video B2B System 95

Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. 00:00:01] Facebook is taking your brand to the woodshed. Social media.

Facebook 116

Facebook Video Brand Branding 116

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Deirdre Breakenridge

MAY 30, 2018

All of the eight practices Deirdre articulates have their place, but for a researcher, I recommend honing in on Practice #4 – The Communications Organizer. Within this practice, the following are activities that I believe researchers should prioritize: Setting up an intelligence system.

Communications 171

Communications Training Education System 171

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 132

Software B2B Pitching Data 132