Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 98

Media Nonprofit Pitching Analytics 98

Beyond PR

APRIL 5, 2016

What are the latest travel trends? While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step. While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step.

Brand 40

Brand Branding Media Airlines 40

PR Insiders

JULY 12, 2021

Did you hear that interview on the radio or on a podcast? The digital world has given all of us different and often better options for how we get our news, how we share it with others, and for those of you promoting your brands, how you and the media connect with each other. Think about how you get information these days.

Print 78

Print Newspapers Media Skype 78

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO.

Examples 130

Examples Transportation Media Tourism 130

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.

Radio 40

Radio Mobile Media Sports 40

Critical Mention

AUGUST 22, 2019

More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . To start, video content provides businesses with an opportunity to condense its products or brand into a straight-to-the-point explanation. Simplifies your Business. Enhances SEO. Until next time!

Video 95

Video SEO Engineering Radio 95

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Anchor , which generated buzz at SXSW this year, calls itself “radio by the people,” and lets you respond to social media posts in your own voice. Visual and video content have been most shareable, but this year, we’re starting to see new ways of developing audio content, too. Tools for streamlining the work of PR.

Trends 120

Trends Radio Retail Technology 120

wiredPRworks

MAY 18, 2022

Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. ChangeMasters by Barry Moltz was my traveling companion on a recent trip to Phoenix. Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book.

Small Business 52

Small Business Social Media Radio Media 52

PR Insiders

AUGUST 26, 2021

Finance, sports, personal relationships, corporate culture, the workplace, education, travel and numerous other aspects of life were upended by the pandemic. So, if you are trying to promote your personal or business brand, explore where you might fit into the current conversation about the pandemic.

Media 78

Media Print Education Radio 78

Cision

MAY 3, 2017

Airline brand executives have taken note and are now racing to the top, changing policies and sending new messaging out about how they are moving toward a better customer experience. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 137

Airlines How To Engineering Radio 137

wiredPRworks

MAY 25, 2022

That’s because our guest, Shawna Coronado is an anti-inflammatory lifestyle author, coach, media host, photographer, speaker, and writer recognized for wellness lifestyle, anti-inflammatory culinary, organic gardening, and travel. What you’ll hear about – Is Good Health the Key to Success in Life and Business?

Television 52

Television YouTube Pinterest Radio 52

Cision

MARCH 23, 2016

You’re about ready to throw in the towel and do the social media version of the Paleo Diet and go into caveman mode (aka radio silence on all channels). I think the reason brands are on too many social media channels is that they’re worried they’ll miss out on potential business. Pay Attention to Where Your Audience Is.

Social Media 120

Social Media Media Energy Instagram 120

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Sensitivity to local issues, cultural nuances, and global perspectives is crucial to maintain a positive brand image. And more consumer-related content can be found on Yahoo style / food / travel editorial team.

Marketing 92

Marketing Local Crisis Management Internal 92

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Maxim Behar

FEBRUARY 18, 2024

This year, I plan to travel to several distant places. But for the following year, my wife and I plan to travel to America. To become first on the best hip-hop radio in America, "Hot 21," and to continue to be instead for the 4th or 5th week in a row is not a coincidence. Whether in a book or a film. Beyonce and whatnot.

Newspapers 59

Newspapers Travel Course Meeting 59

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Critical Mention

APRIL 13, 2020

The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time. Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals.

Media 111

Media Analytics Healthcare Crisis 111

Cision

JANUARY 13, 2017

If used consistently, and over a long period of time, these tools are the best way to enhance brands in the marketplace. How can brands keep up? Brands need to keep a pulse on the marketplace and innovate! I envision PR raising the levels of brands even higher! How can PR professionals keep up? Lead by example!

Local 120

Local Radio Community Tools 120

Cision

AUGUST 4, 2015

It involves cramming in a lot of facts on disparate subjects (complicated by travel, public speaking and baby-kissing), with the hope of raising enough money to win it all. On that Monday, Rand Paul addressed questions on the subject when he appeared on a morning radio interview. presidential candidates.

Radio 120

Radio Interviews Print Travel 120

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Another would be to simply thank current clients for their commitment to your brand. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time. DO Go Digital.

Strategy 40

Strategy Media Radio How To 40

Bianchi Biz Blog

OCTOBER 3, 2022

Before the 2020 event, Automotive News called CES “… the venue of choice for brands to prove to consumers, and each other, that they are embracing the future of mobility.”. One a final tip: Be patient and allow yourself ample travel time during CES. 839,000+ mentions of CES2020 across social media platforms.

Automotive 128

Automotive Mobile Technology Hotels 128

Cision

JANUARY 11, 2016

Brand Ambassador Emmys, ComicCon, Insider, EntertainmentTonight, Samsung, Sears, Kentucky Derby, Napa, LoriMoreno.com. Fashion, food, travel and more… in a nutshell it’s all about the luxe lifestyle. Actress, Internet Radio Personality, Howard U. & Travel Junkie. Sirius XM Radio host. YASSSSS LEO!

Twitter 120

Twitter Fashion Television Travel 120

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Communications Conversations

FEBRUARY 3, 2016

And, as WCCO-TV’s Jason DeRusha said in a recent Facebook comment thread, she’s “always on brand.” Every time you see her pop up in a social feed, she’s traveling around the state using the now-ubiquitous #onlyinmn hash tag. When you hear her talking on the radio, she’s raving about our great state.

Tourism 60

Tourism Travel Instagram Pitching 60

Mark My Words

MARCH 3, 2021

Last week she travelled on her £50million private jet to interview Meghan, alongside Prince Harry. There is a lot for her brand to lose if the interview is just a bit of a patsy exercise. No, not Meghan, but chat show queen Oprah Winfrey. But Meghan and Harry may have been a little shocked by their chat with Oprah.

Film 60

Film Interviews Exercises Radio 60

Prakkypedia

OCTOBER 30, 2017

The news media does indeed have its own PR professionals in-house (as it should, as any profit-making business competing against other brands) and my email address has made its way onto their distribution lists. Some of the senders are in fact, the media.

Media 61

Media Pitching Radio Newspapers 61

Mark My Words

FEBRUARY 10, 2021

One of my favourite scenes from Apollo 13 is when Tom Hanks recreates the infamous, ‘Houston, we have a problem’ moment, which I remember hearing on the radio as a child. PR is no different than space travel in having its own special jargon. We help craft a way for brands to present themselves to the world. What do we really do?

Wikipedia 60

Wikipedia Film Radio Travel 60

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Ethical Voices

SEPTEMBER 26, 2022

I started in radio as a reporter and made the jump to PR about 35 years ago. Then of course, like any good Orlandoan, I worked in travel and tourism. I see a number of people who post about brands, either for them or against them, positive or negative, and they’re using pseudonyms. I started in cable television.

Healthcare 68

Healthcare Ethics Communications System 68

Beyond PR

AUGUST 23, 2016

Earned media helps a brand create buzz and generate conversations, often via a credible third-party. Holiday travel, entertaining, shopping – things that a majority of Americans are participating in.”. The good news is that a well-executed satellite media tour (SMT) can deliver a happy holiday season for everyone.

Marketing 40

Marketing Media Radio Local 40

Beyond PR

MAY 3, 2017

Airline brand executives have taken note and are now racing to the top, changing policies and sending new messaging out about how they are moving toward a better customer experience. At Cision we can track conversation anywhere on social media, the news media, radio, broadcast and print and synthesis what’s been said into data.

Airlines 65

Airlines How To Engineering Data 65

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Tip: Make it less about what your brand does and more about how your brand helps solve a critical program. .

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Beyond PR

MAY 17, 2018

The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself. Both Choi and Forsythe would consider using infographics or videos provided by brands, as long as they meet journalism quality standards.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 8, 2015

This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. The show is produced by the American Public Media (APM), and like many public radio shows, I find the coverage tends to lean left. TED Radio Hour. (~60 Freakonomics Radio. (~40 Marketplace. (~30

Radio 60

Radio Content Marketing Marketing Education 60